After trading on December 15, Shede Liquor Co., Ltd. *** 600702SH, hereinafter referred to as "Shede Liquor") issued an announcement announcing the adjustment of senior management and other related matters. Among them, Ni Qiang stepped down as chairman of the board of directors and chairman of the strategy committee of the board of directors and continued to serve as a directorPu Jizhou serves as the chairman of the board of directors and the chairman of the strategy committee of the board of directors, responsible for the overall governance of the companyWu Yifei is the co-chairman;Tang Hui served as president. Shede Liquor said that this personnel change is a normal management adjustment, and the company's production and operation development is stable and will not be affected.
Shede Liquor's announcement of the senior management adjustment and other related matters reflect the dual characteristics of "stabilizing the word" and "absorbing high-level talents", and the intention of future growth is obvious. In the eyes of industry insiders, the adjusted core senior management team of Shede can not only ensure the implementation of Shede's established strategy, continue its good development trend of clear strategy and stable operation, but also is expected to bring new management wisdom and vitality, and provide a strong boost for the company's refined management to tap potential and increase efficiency, and provide a strong boost for sustainable and high-quality development.
Continuing the strategy of old liquor and putting forward long-term goals, Ni Qiang led the steady development of Shede Liquor.
According to the announcement, Ni Qiang will continue to serve as a director after stepping down as chairman of Shede Liquor.
Ni Qiang has a rich career experience, having worked in Fosun and Yuyuan for many years and served as a core executive of the star business. During his tenure as the chairman of Shede Liquor, he firmly continued the "old liquor strategy" and put forward a number of efficient and pragmatic work directions, clarifying that Shede Liquor focused on key tasks such as old liquor, ecology, and scientific and technological innovation, and anchored the long-term high-quality development strategy of Shede Liquor to cope with the uncertainty of the objective environment. Under the guidance and promotion of Ni Qiang, the key tasks were quickly implemented one by one and showed phased results, so that the momentum of steady development of Shede Liquor in the past three years could be continued. From 2023 to 2024, as the pace of economic recovery accelerates, Ni Qiang, as the president (rotation) of Yuyuan Co., Ltd., has entered an important stage of tackling key problems in a number of key projects of Yuyuan. This adjustment will help to focus on the business promotion of Yuyuan. Continuing to serve as the director of Shede Liquor, Ni Qiang will provide strong support for the long-term development of Shede Liquor, empower Shede Liquor by collaborating with Fosun and Yuyuan industrial resources, and help the company better cope with market challenges.
Continuing the core strategy and ensuring the company's stable operation, Tang Hui, a high-level talent, joined the senior management team of Shede Liquor.
At the juncture when the wine industry is recovering well and continues to differentiate, it is a big test for famous wine companies to expand their own advantages and achieve a breakthrough against the trend. In this context, Shede Liquor has made reasonable adjustments to the senior management team and introduced more high-level talents, which is a positive measure to cope with the changes in the competitive environment.
According to the announcement, Pu Jizhou served as the chairman. This reflects Fosun's and Shehong**'s high recognition of Pujizhou's work achievements and management capabilities.
Pu Jizhou has been joining Shede Liquor for 32 years, familiar with the development law of the industry and the production, research and operation of Shede Liquor, is a senior senior management talent in the liquor industry who has grown up from Shede Liquor, is the top designer and leader of the "old liquor strategy" of Shede Liquor, and is also one of the important figures who have promoted the steady development of Shede Liquor for many years. The promotion to the chairman of Shede Liquor is an arrangement to continue the company's strategy and maintain stable and healthy development.
As the vice president of Yuyuan Co., Ltd., the chairman and CEO of Fuyu Liquor Development Group, and the chairman of Sichuan Tuopai Shede Group, Wu Yifei is well versed in the development law of the liquor industry, and has excellent strategic thinking ability, keen market vision and deep understanding of the capital market. He has extensive experience in the formulation of wine industry strategy, industrial integration, industrial operation and other fields, and has achieved remarkable results in post-investment empowerment management, which has been repeatedly recognized by the industry and Fosun.
Tang Hui, the president of the post-80s generation, is a high-level excellent manager who has grown up in the system of Procter & Gamble, a Fortune 500 company. He has served as General Manager of Marketing for P&G Greater China Fabric Care Division, Vice President of Distributor Channel Sales for P&G Greater China, and President of P&G Oral Care Business Group in Greater China. Prior to joining Shede Liquor, Tang Hui served as senior assistant to the president of Yuyuan Co., Ltd. and is currently the co-chairman of Fuyu Liquor Development Group.
It can be seen that this senior management adjustment not only ensures the stability of Shede Liquor's business strategy, but also brings more incremental potentials such as optimizing the allocation of industrial resources, improving refined management, and tapping potential and increasing efficiency internally due to the addition of high-level management talents, which is expected to further enhance the high degree of synergy between Shede, Fosun and Yuyuan systems, and shows the firm confidence of Fosun and Shehong ** in the future value growth of Shede Liquor.
Production and operation are carried out in an orderly manner, and actively prepare for the Spring Festival peak season, and the future development can be expected.
The Spring Festival is approaching, and major wine companies are in full swing to launch the Spring Festival market layout, in order to achieve a "good start" in the new year.
At the same time as the adjustment of the senior management team, the production and operation of Shede Liquor Industry has been steadily promoted, and it has taken the lead in launching the marketing battle for the Spring Festival in 2024.
On the product side, based on the brand strategy of "old liquor + culture", Shede Liquor has recently launched the Jiachen Dragon Year Shede Zodiac Liquor, which perfectly integrates the traditional Chinese dragon culture, zodiac culture, and New Year festival culture with the old Shede liquor aged over the years, and injects the four values of culture, aesthetics, quality, and scarcity to meet consumers' needs for gifts, tasting, and collection.
On the market side, Shede Liquor launched the Spring Festival market activity of "Longyao China Blessing in Shede" on December 1, and launched the starting gun of the New Year market offensive through channels, C-end topping, and product promotion.
During the event, Shede Liquor is expected to complete the construction of more than 30,000 terminal stores in more than 300 cities across the country to create a strong Spring Festival consumption atmosphere. At the same time, Shede Liquor opened the consumer buying and gifting activity, and launched a special activity for key products - the collection of Shede 10 years "Dialogue with the World, Picking Up the Light", providing the most valuable private customized tour gift of 30,999 yuan to create a deep consumer experience.
In addition, Shede Liquor also empowers market sales through brand building and channel expansion. Shede x Jingdong "Tanchu Old Liquor Festival" will be launched on December 18, through activities such as the Tanchu Old Liquor Sealing Award, the live broadcast of the winery, the purchase of Datan Liquor and the gift of Shede Wisdom Tour, and the second kill day of good vintage products, etc., to promote and build momentum online, breaking the circle and conveying the value of Shede brand and Tanchu Old Liquor. Shede Liquor has become the "Official Partner of the New Year's Performance Season" of Chengdu High-tech China Performance Grand Theater, and will land on the performance season press conference, appear in drama performances, and hold a New Year's Eve cocktail carnival to convey the charm of oriental life aesthetics in the elegant art palace.
At present, Shede Liquor is working hard to lay a good foundation for the development of the new year. It is believed that with the strong operation of the management team and the joint efforts of the whole company, Shede Liquor is expected to form a higher level of brand potential energy, and stand out from the fierce market competition while consolidating the steady development trend.
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