The seemingly calm new energy market is in factUndercurrents are surging and dangerous！I think this sentence is the most appropriate way to describe the current new energy market.
In addition to the ever-changing technologies, such as intelligent driving, 800V high-voltage platforms, 100-degree large batteries, etc., as well as the emerging new energy brands, there are many invisible "dangers", that isMutual pinching between car companies, the various techniques of high-level business warfare, in places we can't see, are staged every day, comparable to a "palace fighting drama"!
And it has risen from the very beginning of the ** war, to "regulations and technology", the former is more to drive everyone's emotions, but the latter is really ready to give the opponent a "slap in the head", or even "put it to death", don't think that these are all made up, there are not a few examples of this:
Previously, Great Wall Motors and Geely had been pinching each other for a long time, mainly because of some malicious comments, such as organizing the promotion of a certain brand in the WeChat group, and smearing another brand, which was obviously purposeful and premeditated "black public relations" behavior, and then it was obviously stopped after being **.
Changan Automobile has also sent a lawyer's letter to Geely Automobile, mainly on matters related to infringement of Changan Automobile's intellectual property rights, but now that the exterior and interior of the car are converging, I feel that there will be more or less plagiarism from various car companies.
In the technical attack war, the same Geely Automobile, ** sales stores, will not be positive technical comparison into a poster display, such as Geely Galaxy L7 and BYD and dark blue comparison, but this comparison has no reference significance, because it must take out its own advantages to compare the shortcomings of others, which belongs to the practice of "holding one and stepping on one".
Great Wall Sales directly put out the comparison models in the store, compared the good cat and the dolphin together, and put some comparison differences, trying to highlight the advantages of their own cars.
To sum it up
I think the general direction of the development of domestic new energy vehicles is now right, a hundred flowers bloom, technology first, but there will be some discordant things, domestic brands really like to pinch each other, and with the next new energy brands more and more, profits are getting lower and lower, this kind of incident will definitely be more and more.
Some brands will definitely spare no effort to denigrate other brands and try to win more markets, and there is no doubt that the number one brand that has been shot the most is still the number one brand, because everyone wants to grab the first position, and even if they can carve up a little, they can have good sales, such as BYD may be the target of many brands.
Now Chinese cars should be thriving, when they develop together, but they are fighting openly and secretly, which will only lower the image of domestic cars, I think our real opponents should be Mercedes-Benz, BMW, Audi, Tesla, Volkswagen These brands, to win their market is the ultimate goal.