This article**: Times Weekly Author: Li Zhuoling.
On the evening of December 20, according to Beijing**, Daihatsu Industries, a wholly-owned subsidiary of Toyota, held a press conference in Japan on the afternoon of the same day, admitting that there were violations in the safety test of new cars, and at the same time announced that all models sold in Japan and overseas markets would be suspended, and Toyota had also stopped some model shipments.
According to the report released at the press conference investigating Daihatsu's quality violations, the third-party committee found that Daihatsu had 174 false records in the documents, including not only its own brand of cars, but also cars that were produced by Mazda and Subaru in the form of OEM. At the same time, 64 models, including vehicles of other company brands such as Toyota, were found to have violations.
As a wholly owned subsidiary of Toyota, Daihatsu plays an important role in Toyota's Asian business, mainly producing light vehicles in Japan. According to public data, it accounts for about 4% of Toyota's global sales.
In response to whether the incident has an impact on Toyota's business in China, a reporter from Times Weekly interviewed Toyota China on December 21, and relevant sources said that it is still being confirmed.
Photo by Times Weekly
In addition to the exposure of fraud in its subsidiary, Toyota was also revealed on the same day that it would recall about 1.12 million vehicles worldwide due to potential quality problems with airbags.
According to CCTV Finance on December 21, according to the statement, Toyota's planned recall of cars covers almost all of the company's best-selling cars. Toyota will recall about 1 million vehicles in the United States, nearly 100,000 in Canada, and the rest in other countries and regions. Toyota said it will notify owners of the recall from February next year, and dealers will check the sensors of the recalled vehicles and replace them free of charge if necessary.
Whether the aforementioned turmoil will have an impact on Toyota's performance in terms of market and profit has become the focus of attention in the industry. According to data previously released by Toyota, in fiscal year 2022 (April 2022 to March 2023), the company's global sales of Toyota and Lexus vehicles were about 960980,000 units, production of about 913020,000 units, all of which set new records.
In the Chinese market, data shows that Toyota's car sales in the Chinese market in 2022 will be 194060,000 units, a slight decrease of 02. This is also the first time in nearly a decade that Toyota's sales in the Chinese market have appeared**.
For example, according to the data of the passenger association, the cumulative retail sales of FAW Toyota were about 800,000 units last year, a year-on-year decrease of 56%；In the first 11 months of this year, its cumulative retail sales were about 7170,000 units. In November this year, it was revealed that it would help dealers ease inventory and financial pressure by reducing production.
Photo by Times Weekly
According to the "Letter to FAW Toyota's Dealer Partners" circulated on the Internet at that time, FAW Toyota will continue to significantly adjust production from December to February next year under the premise that production has been significantly reduced in October and November: the distribution will be adjusted downward to 6 in December60,000 units, the allocation in January next year will be adjusted downward to 60,000 units, and the allocation in February will be adjusted downward to 380,000 units. "Through a series of substantial downward adjustments, we will ensure that the inventory pressure and financial pressure of our dealer partners will be thoroughly improved, and that the business posture of our dealer partners will be healthy and benign. ”
The relevant person in charge of FAW Toyota confirmed the authenticity of the content of the above letter to Times Finance at that time, and said that this was based on the current market competition environment. "On the one hand, we face up to the real pressure on dealers in terms of capital, inventory, revenue, etc., and strive to ensure the quality of sales at the end of the year;On the other hand, on the basis of stabilizing this year's sales and reasonable profits, we can also adjust our posture for the continued upward trend next year. ”
It is worth noting that at the moment when the rise of independent brands is accelerating, the overall market share of joint venture brands has been squeezed to a certain extent. According to the data of the Passenger Association, from January to November this year, the cumulative retail sales market share of independent brands accounted for 517%, compared with 34 for mainstream joint venture brands5%。For reference, in 2020, the market share of independent brands was 358%, and 51 for mainstream joint venture brands1%。
Passenger Federation
In terms of the performance of the new energy vehicle market, the wholesale penetration rate of domestic new energy vehicle manufacturers in November this year was 377%, an increase of 1 from the penetration rate of 36% in November 20227 percentage points. In November, the penetration rate of self-owned brand new energy vehicles was 526%；The penetration rate of new energy vehicles in luxury cars is 352%；The penetration rate of new energy vehicles of mainstream joint venture brands is 79%。
Due to the decline of lithium carbonate and the decline of batteries, the trend of oil to electricity continues, and the war will continue further, and the fuel vehicle market is still a difficult situation. The overall profit of car companies is at a low level, and the profit margin from January to October this year is only 45%, the profit cow effect of joint venture car companies is further reduced. The Federation of Passenger Passengers pointed out a few days ago.