The endorsement fee for the one-day tour is as high as 2.75 million, and it is endorsed by Lang Lang and Gina Langsha.
He accepted 42 variety shows a year and canceled 88 foreign ** meetings, did this piano genius finally choose to embark on the old road of making money?
Lang Lang is now a piano master, or is he a clown who is crazy about participating in the "gold-making" show?
What caused the reputation of Lang Lang and Gina to suffer such a heavy blow?
Lang Lang is an internationally renowned pianist, and the story of his acquaintance with his wife Gina begins with his father-in-law.
Gina's father is German, and he works in a TV show-related job.
Before meeting Gina, her father once did a show for Lang Lang.
Later, Lang Lang went to Berlin to attend the ** meeting, and happened to meet Gina, who was also invited to participate.
The two talked freely when they first met, and the topics were endless. Gradually, they got to know each other and fell in love, and eventually became husband and wife.
After getting married, Gina has been living with Lang Lang in her hometown in Northeast China, and she has also learned to speak fluent Northeast dialect.
Everyone envied Lang Lang for marrying a wife who was as beautiful as a flower, noble and elegant.
Lang Lang's achievements today and his encounter with Gina are inseparable from Lang Guoren's father's careful cultivation and successful packaging marketing.
Lang Guo has had a dream of ** since he was a child and loves to play erhu, but he had to give up his dream because of various restrictions.
Until his son Lang Lang was born, he pinned his ** dream on Lang Lang.
Although the family is not wealthy, Lang Guoren resolutely decided to spend a lot of money to buy a piano and put it at home for his son's artistic dream to cultivate his son's artistic talent.
At the age of two, Lang Lang was able to play the interlude of "Cat and Mouse" and "Hungarian Rhapsody No. 2" perfectly, which surprised his father and impressed his son's talent.
Teacher Zhu Yafen was invited to Shenyang ** College to teach her son related knowledge.
Under the guidance of Mr. Zhu, 5-year-old Lang Lang won the first ** award in his life, and also held his own solo recital.
Zhu Yafen taught Lang Lang for four years and told Lang Guoren before he went abroad.
In order for Lang Lang to become famous, it is necessary to hire a more professional ** teacher to guide his learning.
Mr. Zhu wrote a letter of introduction for Lang Guoren and asked him to take the letter to Beijing to visit the teachers of *** college.
With this letter in hand, Lang Guoren waded through mountains and rivers to Beijing, and finally found the teacher mentioned by Zhu Yafang.
Under the guidance of this teacher, Lang Lang experienced unprecedented life pressure.
The teacher often personally attacked Lang Lang, saying that he had no talent for learning at all, and he didn't play well at all.
The teacher verbally and physically attacked him at the "school", and when he returned home, Lang Guoren was waiting for him with a feather duster. You even had to continue practicing for two hours.
Because the sound of playing the piano disturbed the people, my father had to go door to door to apologize.
Lang Lang couldn't bear such a heavy psychological burden for a long time, which caused him to inevitably be distracted when playing the piano.
Lang Guo sent him to the teacher's house for lessons as usual, but it was raining that day and it was delayed for a while.
The teacher said angrily, "I don't want to teach you anymore, you can solve it yourself." ”
Now that it has come to the point where "the gun is loaded", Lang Guoren took out a bottle of medicine and asked Lang Lang to decide whether to take the medicine or jump off the building. There is no going back on the situation.
Lang Lang's success on the piano was due in part to his father's strict requirements, so he practiced the piano even harder from then on.
After that, he performed at the Vienna Musikverein and was invited to a White House recital at the invitation of the United States.
At the age of 17, he had already made a name for himself and received numerous accolades.
His marketing methods should not be underestimated, except for Lang Guoren's strictness.
In order to make his son famous, he spared no effort to promote that Lang Lang was a "piano genius", so that foreigners would know that there was a piano genius named Lang Lang in China.
The country cannot be left behind, after all, the popularity of foreign countries has been opened.
Lang Guoren began a series of deliberate traffic accidents to defraud compensation.
In 2006, when the popular domestic actress Liu Yifei was in the limelight, Lang Guoren came up with a brilliant plan.
In an interview, ** asked Lang Lang about his feelings, and Lang Guoren replied without hesitation
Female star Liu Yifei is pursuing pianist Lang Lang, hoping to date him, but Lang Lang has not yet agreed because he is busy attending recitals around the world.
Once this move was taken, Lang Lang's worth was immediately increased, and Liu Yifei's status was reduced at the same time.
Although Lang Lang is unknown, Liu Yifei is a household name. Now you can take advantage of Liu Yifei's popularity to make her son soar.
I also took the opportunity to mention the standard of expectation for my daughter-in-law:
hopes that Lang Lang will be able to marry a royal girl who matches his identity as his wife in the future.
caused a sensation, and finally forced Liu Yifei to come forward to clarify the matter.
I don't know much about the piano, and I don't think there's much difference between playing cotton and playing the piano in my eyes. This sentence directly counterattacked Lang Lang's father and son.
After that, Lang Lang did not follow his father's wishes to develop a relationship with the royal daughter, but fell in love with a domestic third-tier female artist.
Of course, Lang Guoren can't tolerate his son like this"Fall", so he took tough measures to destroy Lang Lang's love.
After starting a family, Lang Lang and Gina completely inherited the marketing ability of Lang Guoren's father.
He's not only a piano genius, he's also a marketing genius.
Lang Lang has a set of methods to make his wife Gina first get the audience's attention and make a deep impression.
He took Gina to participate in a variety show, and in the show, Gina spoke in a jerky Northeast dialect, which instantly captured the hearts of the audience.
From time to time, Lang Lang had to correct Gina's pronunciation. Netizens found the couple quite interesting.
Once he tasted the sweetness, Lang Lang was like an initiation, indulging in it uncontrollably, and frequently appeared in variety shows with Gina, whether it was "Happiness Trio" or "Wife's Romantic Trip", they always showed their affection and often showed their affection in the show.
Gina even publicly stated that she kissed 100 times a day.
Netizens complained: "With so many kisses a day, can your mouth bear it?"”
However, the loving image of this couple can be said to be unstoppable.
In the entertainment industry, the image of a model couple can add a lot of points, and Lang Lang naturally understands how much benefit this title can bring to himself.
Gina's figure has become a hot spot in Lang Lang's marketing, not only because of the affection between her and her husband.
This figure is so exquisite, convex and backward, it would be a pity if it wasn't shown well.
Gina's waist circumference of 56 cm has once become the focus of popular searches, and it has also become an indispensable part of various variety shows.
Shen Teng frowned and felt that this waistline was simply amazing, and Guan Xiaotong admitted that his waistline was almost as thick as him.
Even Wang Han of "Everyday Upward" couldn't help but see with his own eyes what a 56-centimeter-long waist looked like.
However, if the marketing is excessive, it will inevitably have a negative effect.
After becoming pregnant, Gina was also used for marketing, claiming that she only had a slight bulge in her lower abdomen and no change in her waistline.
The central media criticized Lang Lang and his wife by name, accusing them of hyping up the perfect body during pregnancy, which may have a bad impact on other pregnant women.
This kind of deformed thinking should not be blindly promoted by celebrities.
As a pianist with an international reputation, he did not seriously prepare for the tour, but indulged in participating in variety shows in China.
People know that it's easy to make money on variety shows, and who doesn't want to make more?
According to statistics, in 2020 alone, Lang Lang participated in the recording of 42 variety shows and canceled 80 foreign ** meetings.
Lang Lang explained that the performance was canceled because of the epidemic, but netizens were not convinced.
The two of them participate in variety shows together, which can not only make money quickly, but also enhance the image of a loving couple, so why not do it!
The husband and wife are thriving in their careers and have received a lot of advertisements.
In the entertainment industry, celebrities seem to be endorsed by default when they give birth to children, which has become an unspoken rule. But Lang Lang's approach this time was a bit confusing.
Two people who endorsed different brands of milk powder, and their advertisements were also made together.
Whether to listen to the choice of the father or the choice of the mother, this is the question.
The netizen jokingly replied: "Drink two kinds of mixed ones".
Although they know that they will not choose any brand for their babies to drink, this kind of money collection is too ugly and has no bottom line.
Gina once endorsed an enzyme product because of her bumpy figure, which will undoubtedly attract a large number of consumers.
However, Gina's good figure is not obtained by this enzyme product, but is shaped through strict dietary control and effective marketing strategies, all thanks to Lang Lang.
Lang Lang and his wife have taken solid steps on the road to wealth, not only do they frequently appear in the live broadcast rooms of major anchors, but even Gina herself has joined Douyin and began to make money through live broadcasts.
Netizens complained that every shared ** is an advertisement.
The reason why Langsha canceled the endorsement partnership with Lang Lang and his wife, Lang Lang and his wife have not responded positively so far.
It is reported that the endorsement fee paid by Langsha Underwear to Lang Lang and his wife is equivalent to 27% of the company's net profit as of the first three quarters of 2022.
Langsha said that the sudden cancellation of the cooperation was due to the change of the relevant terms of the contract, so they had to terminate the cooperation.
The terms are subject to change, but that doesn't mean we end the partnership.
The announcement emphasized that during the cooperation period, artists must maintain a good image, not only words and deeds, but even every detail must be paid attention to. This point needs to be emphasized.
This situation can't help but make people speculate whether there was a problem on Lang Lang and his wife's side, which caused Lang Sha to terminate the cooperation with Lang Lang and his wife even if she gave up the endorsement fee of 2.75 million.
A once world-renowned pianist has now become a variety show, and his means of making money have no lower limit and no bottom line.
It is no wonder that netizens' evaluation of them has changed from the initial all-encompassing praise to the extreme ridicule today.
It's fair to say that they've overdone it in terms of marketing, and overdoing it will only make them lose their mystique.
It is hoped that Lang Lang and his wife can regain their former style and continue to shine on the international stage.