iQIYI advertisement
This article introduces a variety of advertising sales methods, including display ads, app open ads, giant screen ads, focus maps, etc. Different ad types have different display mechanisms, material requirements, sales methods, targeting rules, etc. At the same time, it also introduces information on the coverage, priority, channel, user scope, and region of the advertisement. In addition, it is mentioned that the selling price varies by province, city, and time period, as well as some special restrictions and requirements. 1. Display advertising
2. Splash ads1.Presentation:
8 rounds of rotation display (7 rounds are fixed for national general investment, and 1 round is for national general investment and urban fixed investment to compete together).
2.Presentation Mechanics:
1: Each ad is shown to the user for the first time at random.
2: Subsequent sequential display.
3.How to sell：cpd4.Sold at the end of the market: It does not distinguish between the iPhone side and the Android side, and distinguishes the national round and regional round sales.
5.Discounts on sales: 5% off the regular publication price.
6.Material Requirements:
iphone*2086;(2 sheets**, format jpg, no more than 200k per sheet).
Android: 480*686, 720*1096, 1080*1850 (3 sheets**, format JPG, single sheet not more than 200K).
7.Rules for selling ads in the regional round:
There is mutual exclusion between the targeted city and the province to which the target belongs (if you book Guangzhou, you can't book Guangdong on the same day), and you can book between cities in the province.
The price of the publication is a single city or a province, and multiple cities or provinces can be superimposed according to their corresponding regions**.
IIIGiant screen advertising
1.How to sellGD for sale.
2.**Material:
Material size: 640x320, format requirements: jpg, file size: within 100k.
3.**Material:
*Duration: 15s, 30s, 60s (different durations, ** different).
Mobile: Recommended size: 960*483;*The ratio is 2:1;
iPad: Recommended size: 1968*732;
The source file format of the class can be mp4, **i, mpeg, mov, etc.;
4. Focus Map: Recommendation Page
Billing method:Sold in GD (Guaranteed Quantity).
Geographical delivery:Varies by region**.
End-Targeting Rules:Directed to the iPhone side, **30% additional fee is required;There is no additional charge on Android.
Minimum Investment Limit:
Beijing, Shanghai, Guangzhou, and Shenzhen shall not be less than 500 cpm for a single investment
In other cities, the minimum investment volume shall not be less than 300 cpm
Delivery descriptionIf the sales volume is insufficient on the same day, you can select another delivery date, or select the remaining amount of the day to be postponed to the next day or a subsequent date to continue to complete the delivery.
Industry Restrictions: Only support customers outside the real estate white list and ** government organizations, home furnishings, car dealerships, supermarkets and shopping malls.
5. Focus map: local stations
Advertising Placement:All local stations on the mobile phone side open the first frame of the focus map as an advertisement.
Billing method:: CPD sales vary by region**.
Site Rules:
If a local station has been opened in a city, users in that city will display the corresponding city station on their mobile phones.
If a city does not have a local station, users in that city will display the provincial station of the province where the city is located on their mobile phones.
Industry RestrictionsMedical, pharmaceutical, cosmetology, and Internet finance customers are temporarily not available for sale.
Sinking Mechanism:After the user enters the local station on the mobile phone, the focus map of the local station is displayed on the first screenIf the user pulls down the page to refresh, the focus map of the local station will automatically sink to the below the fold screen.
6. Super Brand Day
Cover all UV users on the site for the first time to swipe the roll ads.
Placements:Page *** (the first 15s ad in the pre-ad patch).
Presentation Terminal:All (mobile, PC, iPad, OTT).
How to sellCPD for sale.
Presentation Priority:Second only to the head hot drama.
Casting Channel:All;
Scope of serving users:Non-VIP;
Delivery region:All (the whole country, Beijing, Shanghai need to inquire separately, inquiry).
Geographical delivery:Different provinces and cities have different prices;
Fixed discount rate for publication prices: 5% off.
Presentation Terminal:All (mobile, PC, iPad, OTT).
In the same area, only one customer can be accommodated per day on a Superbrand Day, and cities and provinces are mutually exclusive.
Seventh, odd 5 flying
Overwrites all VVs in the selected time period
Every time a user acts during the customer's selected time period, the customer's ad will appear (without specifying a location).
Placement:* * page *** before (15s roll ads).
How to sellCPT for sale.
Presentation Priority:Second only to Super Brand Day.
Form of sale:The purchase unit is 15min, and multiple units can be purchased consecutively, with a minimum of one unit;
Delivery region:All (the whole country, Beijing, Shanghai need to inquire separately, inquiry).
Pricing Description:Different provinces, cities, different time periods, the price is different.
At the same time and in the same area, Qi 5 Feiyang can only accommodate one customer per day, and cities and provinces are mutually exclusive.
The above content is shared by Juxuan Network "iQiyi Advertisement|Introduction to Display Advertising", through the detailed interpretation of Juxuan Network, I learned about the uniqueness and practical application scenarios of display advertising, and how to use display advertising to enhance brand ** and user interaction. In the comment area, I look forward to working with you on how to make better use of display advertising, sharing experience and skills, and jointly improving advertising effectiveness. At the same time, other interested friends are also welcome to join the discussion and learn and progress together. Let's contribute wisdom and strength to the innovation and development of the advertising industry together!