In November this year, Inspur New Consumption and first-line institutions jointly released the "New Wave 2023 High-quality Growth Brand Food List" (hereinafter referred to as the "List"), which was screened out of more than 900 brands after multiple rounds of demonstration such as third-party data, enterprise material evaluation and expert opinions. Zhao Yiming snacks successfully made the list with high-quality brand value strength, demonstrating the recognition and trust of industry opinion leaders in the brand.
The roster reveals the true face of the business world with professional selection criteria: creating concepts and capturing traffic are only short-term behaviors, and the market needs more "essential, sincere, and firm beliefs" enterprises, and the common denominator of these companies is the underlying consensus foundation of "ultimate cost performance", "product driven" and "strengthened internal strength". Since its establishment, Zhao Yiming Snacks has been striving for excellence and is committed to building itself into a high-quality popular brand relying on a mature business model, high-quality store experience, perfect membership system and advanced digital construction.
* Chain and single-store mode two-wheel drive to create the ultimate cost performance of the brand.
Unlike traditional supermarket snacks that will go through many links such as **, distributors, and retailers after leaving the factory, Zhao Yiming snacks have always adhered to the corporate mission of "helping consumers save money, helping franchisees make money, and helping employees to be more valuable", relying on the active implementation of direct procurement and direct supply models, through direct cooperation with upstream manufacturers, the benefits will be vigorously transferred to consumers, and they are generally about 30% cheaper than e-commerce platforms such as Jingdong and Tmall, and about 50% cheaper than supermarkets and stores, directly capturing the core shopping needs of consumers.
In addition, the "single-store model" takes "closer to consumers" and "opening stores to consumers' doorsteps" as the core strategy, mainly focusing on family consumer groups in third, fourth and fifth-tier cities, and providing consumers with the most cost-effective shopping solutions with product quality, number of stores, convenience, experience and obvious advantages.
Friendly to the people**, high-quality service consolidates product content and upgrades the store experience.
In order to do a good job in the affordable snack shop at the "doorstep" of consumers, Zhao Yiming Snacks takes kindness as the first element, so in terms of store design, he chooses warm and bright red as the main color, with fresh blue, which can attract consumers' attention at first sight.
In addition, Zhao Yiming Snacks also took into account the needs of some consumer groups in the store design, and in order to ensure the safety of consumers, wide aisles and rounded corners of shelves were used. In order to create a pleasant shopping environment, the store environment is bright and tidy, and the shelves are neat and orderly, so that consumers can easily find their favorite snacks, and this humanized design gives consumers a comfortable shopping environment experience.
The membership system promotes "digital construction" to strengthen the internal strength of the brand and enhance the brand influence.
Through the perfect membership system and digital construction, Zhao Yiming Snacks has strengthened the internal strength of the brand, and has achieved extreme simplification in the way of becoming a member: you only need to leave ** and surname to become a member. In terms of the promotion of the membership system, Zhao Yiming snacks have adopted the whole site product discount when the store is opened, and the whole site is 8 on the 8th of each monthA series of member preferential activities, such as 20% off and 1 point rush to buy gift packages on the 18th of each month, have improved the conversion efficiency from potential customers to loyal customers.
In terms of digital construction, Zhao Yiming Snacks provides consumers with transparent full-link traceability information to ensure consumers' food safety. Consumers only need to scan the barcode of the product to see the manufacturer, origin, shelf life, specifications and product qualification certificate of the product brand, so as to ensure the transparency of the food chain traceability.
The reason why Zhao Yiming snacks can be selected into the "New Wave 2023 High-quality Growth Brand Food Roster" is mainly due to the strong investment in business model, store experience, digital construction, and membership system promotion, and I believe that in the future, with the continuous changes in the market and the continuous upgrading of consumer demand, Zhao Yiming snacks will continue to enhance brand influence and value, and provide more consumers with high-quality shopping experience.