2023 is coming to an end, and China's tourism industry has accelerated its recovery this year. The policy guidance of the industrial side, economic support, consumption upgrading, and science and technology help have ushered in the first development period of the cultural and tourism industry, and the consumer side is the rise of emerging people, and more ways to play such as special military tourism, city roaming, staying in hotels, micro-travel, and parent-child travel have emerged, and the cultural tourism industry has radiated new vitality.
Micro-travel and parent-child travel products are popular.
Since the beginning of 2023, tourism consumption has recovered strongly and shown vigorous vitality. 2024 is coming, how to deepen the industry and continue the popularity of tourism, the industry and the consumer side need to be more closely aligned.
Bi Yanling, general manager of Dalian Haoli International Travel Agency, said that domestic travel in 2023 can be described as hot, but there are not many tourism products in this part of outbound travel, and the market is still in the recovery period, which is in stark contrast to the domestic travel market. "Through the analysis of some data, such as who you want to travel with, when it is convenient to travel and what kind of route you prefer, we also made a 'portrait' for outbound travel, and found that the market has a strong demand for the two forms of micro-travel and parent-child travel that use weekend travel. As a result, Dalian Holly International Travel Service launched a charter direct flight travel product from Dalian to Kitakyushu, Japan, starting from January 8, 2024 and lasting for 3 months. This charter direct flight tour product has launched different programs for office workers and the elderly, one is a 5-day and 4-night program from Monday to Friday, and the other is a 4-day and 3-night program that uses weekend travel to bring tourists a different experience. In addition, we have also launched a special parent-child tour route, focusing on natural scenery and emphasizing sensory experience, children can see the process of hot springs gushing out with their own eyes, and visit several hot springs of different colors, different states and different forms;You can look for your favorite IP image in the fairy tale town, etc., and the itinerary is colorful. ”
It is understood that once this direct outbound travel product was launched, the market response was hot, "At present, the group will be full before mid-January 2024." Bi Yanling said, "The company has developed products in February, highlighting the characteristics of the Spring Festival, focusing on the people who can only travel during the Spring Festival to improve the quality and service in a targeted manner, and is accepting consultation and registration." And all these products and routes, not limited to tourists in Dalian, can radiate a wider range of people, Dandong, Panjin, Yingkou, Shenyang and other places tourists can participate, such as the group in January attracted a lot of guests from Shenyang. ”
Deep ploughing resources into products, products into productivity.
General Manager Bi Yanling has been responsible for the development of the Japanese market for many years and has done a lot of market research. She told reporters: "The strong recovery of China's cultural tourism market in 2023 has also had an impact on overseas markets, and they are very eagerly looking forward to the arrival of Chinese tourists. In addition, domestic consumers' expectations for the travel market and products have also been upgraded, and they want to have a different experience from the past. Therefore, the projects that are put on the market must also be transformed into products after deep cultivation of tourism resources, so that the products can be transformed into productivity. ”
Dalian is a city rich in tourism resources and has been successfully selected as the "Cultural Capital of East Asia" in 2024. Take the tourism projects in Kitakyushu, Japan, for example, each place is very distinctive, different, some are good at courtyard design, some mainly promote cultural and creative products, and some are in-depth development around natural resources, attracting people to check in everywhere, and leaving tourists with a unique experience everywhere, which is worth learning from when developing cultural tourism projects in China.
Bi Yanling said that the tourism project is actually a systematic project, involving foreign currency exchange, car rental, shop shopping, catering services, characteristic cultural ......Whether these can be convenient, safe and fast is the internal strength that a city needs to cultivate.
During the interview, the reporter learned that many foreign tourists lack understanding of China. Outbound travel is also a window of cultural exchange, industry insiders believe that today's China's modernization, sense of science and technology and the living conditions of Guotai and Min'an, should be more disseminated, tell the "Chinese story", tell the "Dalian story", and play the tourism card.
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