1. Market research.
Determine the target market: Understand the tea consumption Xi, tea quality requirements, tea type demand and other information in the region to determine the target market and sales strategy.
Competitive product analysis: Investigate and analyze the tea shops of competitors to understand their product categories, sales strategies, service quality, etc., so as to formulate better sales strategies.
Consumer demand analysis: Through questionnaires, interviews, etc., to understand consumers' tea consumption needs and purchasing Xi, so as to better meet their needs.
2. Site selection and decoration.
Site selection: Choose a location with a large amount of transportation and convenient transportation, and at the same time need to consider whether the surrounding environment is suitable for opening a tea shop. For example, be close to a commercial or residential area, but avoid setting up shop on a noisy high street or in a lot with traffic.
Decoration: It is necessary to pay attention to the neatness of the storefront, the reasonable layout, and the prominent brand image to create an elegant and comfortable atmosphere. For example, you can place some tea samples, tea utensils, etc. in the store to attract customers' attention.
3. Purchase and display.
Purchase: Choose high-quality tea merchants to ensure the stability of tea quality. At the same time, it is necessary to consider market demand and consumer preferences, and reasonably arrange tea varieties and purchase quantities.
Display: It is necessary to pay attention to the shelf life and storage method of tea to maintain the stability of tea quality. At the same time, it is necessary to reasonably arrange the display method and placement of tea according to market demand and consumer preferences. For example, place popular products prominently in your store while paying attention to product labels and descriptions.
Fourth, sales strategy.
Product portfolio: According to market demand and consumer demand, different product combinations can be launched, for example, tea leaves and tea sets can be combined and sold together to meet the needs of consumers.
Pricing strategy: According to factors such as tea quality, market demand and competition, formulate a reasonable strategy. At the same time, it is necessary to adjust in a timely manner according to market feedback and consumer feedback.
*Activities: Consumers can be attracted through ** activities, such as the launch of membership systems, full reduction activities, limited-time discounts, etc. At the same time, according to festivals, seasons and other factors, the corresponding ** activities can be launched.
5. Personnel management.
Recruitment: Recruit employees with professional knowledge and service awareness, and conduct adequate training. For example, employees are trained in tea knowledge, service skills, sales skills, etc.
Assessment and incentives: Establish a sound assessment mechanism and incentive mechanism, such as formulating an employee performance appraisal system, setting up an employee reward plan, etc., to improve employees' work enthusiasm and service quality.
Team building: Strengthen team building, improve the cohesion and collaboration ability of employees. For example, you can organize team activities, implement team training, and so on.
6. Customer relationship management.
Build customer profiles: Understand customer needs and buying Xi, build customer profiles to better understand customer needs and provide personalized service recommendations.
Provide quality service: Provide quality services, such as providing professional product advice, customized services, etc., to improve customer satisfaction and loyalty.
Maintain customer relationships: strengthen communication and interaction with customers, solve customer problems in a timely manner, and maintain customer relationships. At the same time, the quality of products and services can be continuously improved through customer feedback and suggestions.
7. Financial management.
Account management: Establish a sound account management system, including the recording and management of income and expenditure, to ensure the accuracy and completeness of the accounts.
Cost control: Establish a cost control system, including cost control measures in terms of raw material procurement, inventory management, labor costs, etc., to ensure the profitability and sustainable development of the store.
Revenue Analysis: Regularly analyze and evaluate the store's revenue, including sales, profit margin, etc., so as to identify problems in time and take corresponding measures to improve.