Listing is a search detail page, including: title, product highlights, product description, search keywords, pages, and categories.
How does each element in a listing affect conversions?
1.Title:That is, the name of the product, which describes the product itself in the form of brand name + product name + product feature model, which is convenient for consumers to understand;Titles are the most important search items on and off Amazon. It is also a project that allows consumers to see at a glance. Therefore, even if there are good variations of the same product, it is important to categorize and set up a dedicated title.
One or more listings are required for each product in the Amazon Mall**. The main ** of the product is called the main image. Generally speaking, the main is the first sheet of the product detail page. Secondly, there is also a detailed **: multi-angle display of the product, which can be the second to the fifth**. Finally, it can be detailed**, clearly showing the material of the goods, etc. So don't look at the small**, there are also requirements for each position**.
3.Product Highlights:Highlight important or special information about the product, and customers rely on the bullet points to understand the characteristics of the important product. Since you can fill in up to 5 descriptions, the bullet points can also be called 5 descriptions.
4.Product description:A product description is a textual description of a product that provides more detailed product information and details.
5.Search keywords:A representative noun for a product. Or buyers can search for keywords. When a customer searches by entering a keyword, all the information in our product is combined: text match, product**, selection, and sales history, which together determine the product's ranking in search results. So, if necessary, increasing the number of search terms or accurate search terms will help prioritize the product.
6.EBC A+ page:By combining ** and product description, it can better reflect the specific attraction points such as product characteristics, differences, and product charm, and high-quality, readable detail pages can stimulate consumers' desire to buy, thereby promoting consumers' purchases.
7.Browse node:Classification nodes generally refer to the terminal nodes used by leaf nodes for product classification and are used to add commoditiesAmazon customers can find products through search and browse. Customers can further narrow their search by selecting specific product categories and subcategories. Sellers can add a traffic portal.