I clearly recognize that my family has entered a comprehensive "consumption downgrade era".Consumption of "pea tips".Started.
Before, even if I didn't buy anything for 1 penny on Double 11 this year, I didn't think much about it, after all, I am getting older, and I really have no desire or more.
As you know, Sichuan people have two favoritesPea tips and folded ear roots.
I left my hometown at the age of 18 and drifted north for more than 20 years, and I am still good with these two people.
I went to dinner with friends last weekend and found that the restaurant had 68 peas tip, and I didn't want to order it.
Last week, I was in a store next to my house for 42 servings, and I still call it why vegetarian dishes are now so expensive, and Fat Bean Dad said that if you like to eat, you can order it.
He ordered, and the waiter said sorry no, please change the dish.
But the seeds I wanted to eat were planted, and the next day I wanted to buy them and fry them at home, and found that Meituan was buying vegetables on 178 yuan, 200 grams.
I still didn't start, because 45 yuan a pound of vegetables, I really think it's too expensive.
Then I went to Pinduoduo, used a coupon, 10 yuan a catty, I thought it was okay, and I went home and specially made pea tip slippery meat, which was very beautiful.
I also gave Amway to my mother, my Sichuan hometown, saying that this is good, fresh, tender and cheap.
Until yesterday, our aunt, a part-time worker, came to clean the house and said that she bought 4 catties of pea tips, but it was okay, less than 20 yuan.
My eyes widened, really?She sent me the link, and I placed my order without even thinking about it, and I really felt happy, the joy of being free to eat pea tips in a different place.
When I told Fat Bean Dad about this in the evening, he laughed at me: No wonder Pinduoduo surpassed Alibaba, even people like you who used to buy vegetables without asking**, and paid and left when you took it, even went there to buy vegetables, that's not even everything can fight for the night.
My mother has always said that I buy vegetables, I don't ask **, and I often buy expensive.
I didn't pay much attention to it, I always felt that even if it was more expensive, it would be a matter of a few dollars.
When I was a child, my family was too poor and scared of poverty, so I grew up and always focused on trying to make money, not saving money.
Because I know that I don't have money in my pocket, and no matter how much I save, I will still be short of money.
After I graduated and started to make money, I once loved to consume, and I was greeted by beauty cards and fitness cards, not only for myself, but also for my mother to run a beauty shop.
My mother said that her old face didn't need to be beautiful, and I said that women love beauty all the time, but you don't admit it.
I think maybe I'm taking revenge or making up for the loss of what we once "asked for".
However, my consumption is still moderately rational, basically staying at the level that I feel "necessary and useful", for example, I am completely indifferent to designer bags.
The big-name bags I have are all bought by Fat Bean Dad from the outlets every time I go to the United States on a business trip.
He brought it back, and I rarely carried it, because I felt that my clothes didn't match those bags, and I wouldn't buy new clothes in order to match them, so he never brought me bags again.
So my consumption, as a whole, "on demand" do not entangle consumption, do what I can, I go to JD, VIP to buy things, I will check my own price range when I screen, beyond my ability to buy, I don't go blind, waste time, awkward yourself.
But this time, I struggled with Pea Tip for two weeks, and I had to think seriously about when I became so "reluctant to spend" and "budget-conscious"?
When I went to review, I found that it wasn't just pea tips, but the number of times I ordered Hey Tea in my takeaway order was far lower than that of Coco and Mixue Bingcheng.
It's not just me, Fat Bean Dad too, he likes to drink coffee, it turns out that he drinks Starbucks, and he drinks Luckin 9 yuan 9 for the past two years.
Why?Pinduoduo boss Huang Zheng's sentence"No one will actively downgrade their material consumption".Personally, I agree.
Then why don't we know it?"Passive" consumption downgradeWhat's up?
Xiao Mou's book said that the old mother did not consume all the baby's Xi, the money was all handed over to the training class, the daily homework was done until 11 o'clock, and the holidays were also engaged in Xi and writing papers, and the whole family had no time to go out to play and consume.
This is also true, and it is not entirely true.
It seems that it is true that she started with a baby, and the old mother who also went through a period of "petty bourgeoisie" style when she was young became rougher and rougher:
I used to do hairstyles twice a year, and I still found Chief Tony to cut my hair, but now, I can't cut my hair once a year, I wear a hat when I go out, and I am in a hurry to cut my hair.
I used to wear high heels, sneakers after the baby, flat shoes, how comfortable, how to walk fast, how to come.
When the child is young, he doesn't do Xi school, and basically waves outside every week, either accompanying the baby to the shopping mall and amusement area, or driving to the suburban homestay to eat, live and play, anyway, he won't stay at home.
Nowadays, it is considered a "luxury" weekend to be able to go to the movies or dramas together on the weekend.
Less than two kilometers from my grandmother and uncle's house, I have an appointment, it's been 1 month, and I haven't made an appointment, basically no one is working overtime, it's because my baby has this lesson and that competition.
For the chicken baby group, most of the money and time outside of work are spent on the child, it is a fact, and it is not a joke to say that the baby has caused a certain degree of consumption downgrade, but it still makes some sense.
But apparently not all.
Before the epidemic, I was basically not at home on weekends, so I ate out on weekends.
During the epidemic, because of safety, I rarely ate out.
After the full liberalization, we went out to eat again, and found that almost all the restaurants we liked to go to were basically both increasing and decreasing the amount, and we felt that it was really better to do it at home, and we could eat well and save money at ease, so there are not many times when we go out to eat now.
It turns out that every time I make an appointment with my girlfriend to go to the mall, I can always buy a favorite clothes, but now, I can't buy any clothes from offline shopping malls, because no matter how you look at it, it is much more expensive than online, and I will turn around and leave if I think the cost performance is too low.
Is it the pandemic that has changed the way we live and consume?
It looks like it is, but it's not.
It seems that the greater resistance comes from the past few years"The uncertainty of the future has made us afraid to spend money. ”
What we once believed and thought was all for the better seemed to be starting to waver.
The more difficult it is for young people to find employment, the more uneasy middle-aged people become.
We find that making money is full of instability, and it is no longer one or two cases to see people we know being laid off, as well as friends whose companies have been owed wages for several months but are still afraid to quit.
The ** that I was hinged a few years ago still hasn't been untied, and if I didn't manage my money, my money wouldn't leave me.
I later learned a new way of saying it:Our money is sublimated
Because the liquid to solid state is called evaporation, the RMB is the solid state, and the solid to gaseous state is sublimation.
Everyone is saying that the role of education has been greatly devalued, and it would be good to invest tens of millions of children to raise children in the future to be able to support themselves, but no one dares to stop and let the baby's learning and Xi alone.
There are old and young, who dares to fight a battle without reserves?
In the three years of the epidemic, everyone seems to be self-taught, and they will be careful in their calculations.
When no one can predict what the future will look like, take precautions, save a little more, and maybe have a little more security.
Not only me, but I found that the rich people around me also began to cry poor, saying that the money was not easy to earn, and they did not dare to spend it indiscriminately.
Although of course they know that the emaciated camel is bigger than the horse, it seems that they have really narrowed the distance between each other.
In the end, whether you are really poor, or you are afraid of becoming poor, it doesn't matter if you are rational and moderate, or if you lose your desires.
All in all, whether active or passive,It is a good thing that people can control their desiresBecause it is a tragedy for desire to control people.
If you can learn to spend the most authentic ** and buy the things you need most, it is also a kind of poor elegance.
Therefore, if we can't change the uneasy status quo for the time being, then continue to live hard and be happy as much as we can.