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About Meixun
Impact:Global Communication Brand Steward (capital m refers to media, and the whole name means "influence").
Headquartered in New York, it has offices in San Francisco, Toronto, Vancouver, Singapore, Shenzhen, and Beijing.
"Meixun" pioneered overseas brand butler service for Chinese enterprises: overseas brand reputation management, global precision communication, risk management, and ecological empowerment. It is the first communication service model to pay according to the communication effect, and it is also the only communication agency in North America that responds to customer needs 24/7Truly bring Chinese efficiency to the markets of North America, Central and South America, Asia Pacific, Europe and Australia.
Meixun is committed to empowering Chinese enterprises to explore new overseas markets, providing global brand communication solutions, helping enterprises solve overseas brand and business challenges, docking high-quality resources, and realizing the deep development of overseas markets. We hope to work with you to expand overseas markets and spread good information to every corner of the world.
Corporate purpose
Specialist in cross-cultural communication
An overseas localization service team that is well versed in Chinese thinking, and is good at dealing with overseas **.
Good foreign media resources
The team has an average of more than 10 years of experience in the brand public relations industry and good overseas resource channels.
The service is responsive
The team operates 24 hours a day and responds to customer demands seamlessly at the first time.
Results-oriented services
Speak with the results of communication, the service fee is clear and transparent, and the menu options meet the customized needs of customers.
Founder & Core Team
Founder
Chris Pereira Peng Jiarong
Founder & CEO
He is an expert in brand strategy and PR communication in North America and Asia Pacific, and was a member of Huawei's core public relations think tank in Canada.
MBA of the Hong Kong University of Science and Technology, living and working in China for more than 15 years, fluent in Chinese, providing brand public relations consulting services for more than 100 enterprises including the world's top 500. He has spoken at more than 30 universities, including Harvard, Columbia, and Yale, sharing insights on China, technology, and business.
Guest of the American International Economic Forum.
Special guest of the Harvard China Forum.
Guest speaker at Columbia University China Business Forum.
Judge of the 2022 Forbes China Global Chinese Elite TOP100.
36Kr 2022 Global Chinese Elite Power100 Judge.
Columnist of Fortune Chinese Network.
Official ambassador of Indiegogo, one of the world's most popular fundraising platforms.
Canada-China Council (CCBC) shared guests.
Moderator of the UBC China Summit Science and Technology Forum.
Co-founder
Core team
Core Services
Crisis PR: The complex environment and challenges faced by Chinese companies expanding overseas markets
Note: If you have crisis PR needs, please contact us separately to learn about relevant experience and practical cases.
Meixun**: 5R integration of overseas market expansion
In the process of growing with the global localization of Chinese enterprises, Meixun pioneered the "5R integration of overseas market expansion"**: that is, with the content of PR (telling a good story) and the channel (long-term operation and maintenance) as the starting point, the company realizes the maximum synergy under the synergy of GR, BR, IR, CSR and HR 5R in overseas markets, and gradually develops into a localized brand recognized by local audiences.
As a brand butler team that provides professional services, Meixun is the first company to propose a payment model based on communication effect, and it is also the only communication agency in North America that responds to customer needs 24 hours a day, 7*24 hours, and truly brings Chinese efficiency to North America, Europe, Asia-Pacific, the Middle East, Australia and other markets.
Meixun is committed to empowering Chinese enterprises to explore new overseas markets, focusing on brand public relations services, and at the same time focusing on customers' overseas business challenges, assisting in docking high-quality resources such as legal compliance, human resources, warehousing and logistics, offline channels, investment and financing, and sales leads, so as to achieve deep cultivation and development in overseas markets.
The Maxim team hopes to work with you to expand overseas markets and spread good news to every corner of the world.
Partners
Newsletter customers
Introduction to the landing service of online and offline retail channels in North America
1.Core service content: Relying on the local team of Meixun North America to help develop sales channels
U.S. team based: New York, California.
The Canadian team is based in Toronto, Vancouver.
2.The following services are available:
1) Customized channel list.
2) Prepare for the channel provider's answer to FAQ.
3) One-on-one invitation and communication with the person in charge of the channel.
4) Daily communication and follow-up of settled channels.
5) Ensure that the brand and the channel sign a cooperation framework agreement.
2.Service Fees:
1) Early communication and docking channel procurement.
2) Follow-up work in the later channel.
3) Sign the channel purchase intention contract.
If you don't enter the channel, you will receive a full refund
Meixun provides strategic partners in the consumer goods industry with landing services for consumer retailers in the North American market
The local team helped develop the online and offline retail channels in North America.
Milestones
5x growth
YOY's business has grown more than 5 times.
Support more than 40+ brand customers.
1.5m+
Average news coverage.
The average number of news placements posted.
Customer stories
Organic** report
The company's regular public relations and English mainstream ** reports
Fantuan - Mainstream** Expansion
We carried out a series of public relations and publicity activities around the launch of Fantuan's first English app, which quickly attracted the attention and reports of the first in Canada.
We quickly built the first English** relationship network for Fantuan, including technology and venture capital reporters, English mainstream ** editors-in-chief, technology bloggers, etc.
We actively contact the local leaders of the local ** and related organizations in the area where Fantuan is located, and enhance communication and trust through organizing meetings.
We provide the CEO of Fantuan with various opportunities to speak at various events, conduct systematic English** and speech training, and shape the influence of the industry.
carnex - Industry Influence Communication
Carnex focuses on the automotive e-commerce and tram markets. We grasp the industry dynamics of the global electric vehicle market and position carnex as a cutting-edge platform for second-hand electric vehicle trading.
We have carried out multiple rounds of news releases for Carnex in the domestic central media and technology venture capital, and the news is located on the homepage, and the search results are in the forefront.
Classin-Wing Ou Education Industry in-depth report
ClassIn is China's leading education SaaS unicorn, and will open a branch in North America in the summer of 2022, with the main need to improve the relationship between the United States and the education vertical, focusing on products and services.
After in-depth research and analysis, the IMPACT team provides Classin with a vertical list, provides overseas communication content strategies, and conducts targeted analysis and contact with target reporters.
Taking the company's entry into the United States as an opportunity, it will connect with the journal of high-quality K-12 education in the vertical field, make in-depth reports on Classin products and future development trends, and publish important positions on the homepage. The company has established a deep connection with the company, which has paved the way for the long-term development of the company in the United States.
• bingz
Master West Christmas Marketing Campaign:Approximately 150,000 spread coverage
Master West Anniversary Marketing Campaign:Approximately 170,000 spread coverage
The Chinese Embassy in Canada tweeted about Master Xi's event.
Master West Community Day event, Ontario legislators visited.
Partnered with North York Harvest Food Bank in Canada to participate in charity activities, with more than 70 ** coverage.
• patpat-PR & Communications for Non-English Speaking Countries
Patpat is the world's largest and fastest-growing children's clothing DTC brand, with users in more than 100 countries and regions around the world, and its main users are concentrated in the United States.
Although the company's products are available in many countries and regions, the brand awareness is still low compared to several traditional retail established children's clothing. Therefore, the company's communication strategy is to maintain a continuous presence in the United States, and to be able to increase coverage and brand exposure in other countries.
Based on this strategic direction, we undertook the PATPAT 2022 Qatar World Cup communication project, helping it to pitch the top coverage in countries such as Brazil, Mexico, Saudi Arabia and Qatar.
Energy chain-Overseas brand image establishment, industry in-depth reporting
As a representative enterprise in China's energy digitalization field, Nenglian has been shortlisted on the global unicorn list for three consecutive years, and its subsidiary, Nenglian Zhidian, as the first stock of charging services in China, was listed on the U.S. stock market in June 2022.
In 2023, Nenglian will begin to build overseas ** publicity and establish overseas brands from zero to one, and we will assist brands in formulating brand positioning strategies, overseas ** communication strategies, etc., to do a good job in building the infrastructure for the establishment of overseas brands.
In 2023, the CFO of Nenglian Zhidian will take office, and the company's financial report will be released in the first quarter and other important nodes, and it will receive an exclusive interview and in-depth report from the authoritative ** in North America.
CES (International Consumer Electronics Show).
CES (International Consumer Electronics Show) is held in Las Vegas, USA at the beginning of January every year. CES is a global stage for innovation, the most influential scientific and technological event in the world, and a testing ground for breakthrough technologies and innovators.
According to CES official statistics, there will be a total of 4,205 relevant reports in CES in 2023, covering key areas such as new energy, consumer electronics, healthcare, sports and fitness, gaming equipment, metaverse, and AI.
There are more than 3,000** registrations and more than 4,700** registrations worldwide. The type of registration covers the communications, general, business, science and technology fields, KOL, etc.
Major global exhibitions, products, project press releases and promotions
• tcl
Responsible for the press release of TCLGREEN's environmental initiative in North America during CES, completed one-on-one invitations from 50 industries**, and completed 3 publications.
We partnered with Kol Marc Saltzman, a well-known tech journalist, author, and writer, to conduct a live TV and radio webcast in the early morning of January 5th, in which the TV and radio viewers reached 50,175,674, 717,678,439 across all platforms, and the advertising value exceeded $1,244,198. Live broadcast**including Fox & Friend, Business First, Tech It Out and other first-line American TV stations**.
At the same time, he cooperated with Jim Harris, a famous writer and the second most influential tech KOL on the Twitter platform CES, to publish TclGreen**, which was pinned for more than 2 hours on the same day, and the number of ** reached 4,500+
• ecoflow
In the early stage of CES, Meixun connected six mainstream ** science and technology reporters in New York for the household energy storage unicorn Ecoflow, including NBC, USA Today, Wall Street Journal, South China Morning Post, CNET, and ZDNET, deepening the ** favorability of corporate brands and products.
During the exhibition, we assisted in inviting the best journalists to participate in the exhibition, and the world's largest number exceeded 100 millionThe total number of mentions of omnichannel platforms was 4,627.
The EcoFlow Blade Robotic Lawn-Sweeping Mower has been selected by ZDNET for "The Best Robots and AI Innovations at CES 2023".
• n**ee
During the CES period, he was responsible for the issuance of press releases in N**EE North America, and completed one-on-one invitations from 40 industries** and 80 CES exhibitors**.
The total number of views of the press release reached 6110+, and the total number of times was 550+. Among them, Yahoo News, NSN Money and other mainstream ** are involved**.
We partnered with Jim Harris, the famous writer and No. 2 influential tech KOL on Twitter's CES, to tweet N**ee and top it for over an hour, reaching 14,000+ tweets.
Product launches, reviews, and marketing campaigns
Corporate Finance Press Releases and IPO Financial PR
Summit, Forum & Award Applications
Our advantages:
We recommend high-level events, speaking opportunities, and roundtable forum seats to our clients at home and abroad.
Provide customers with application support for the latest industry awards and authoritative lists.
Disclaimer. We respect the hard work of every original creator, and **indicate the author of the article**. If you have any copyright issues, please contact us. We will deal with it as soon as possible.