As we all know, UAVs are also an area of pride for our country. Among them, DJI has established its position in the world by virtue of the configuration and performance of its drones, and has won 73% of the market share.
DJI, which performed so well, was quickly criticized by the West. According to Japanese media sources, they had an unexpected "harvest" after the dismantling of DJI drones, claiming that 80% of its chips were not provided domestically. As a result, Huawei's previous "broken core" encounter has surfaced in front of people's eyes, is DJI going to repeat the same mistakes?
In this regard, foreign media also said that under the Western-dominated scientific and technological "order", DJI should not overestimate itself.
% chips are not domestic,DJI's "fig leaf".Ripped off?
The performance of the chip is very important for the drone, so as to ensure its function and stability. But the embarrassing thing is that the development of chips in China is lagging slightly, so that DJI can only choose overseas chips in the past.
After grasping this "handle", Western countries quickly stirred up a lot of hype. It is reported that after obtaining a DJI drone, the Japanese side quickly "dismantled eight pieces" and completed the first day. It was found that 80% of the chips used in drones are not domestic, but provided by Qualcomm and other U.S. chip companies, mainly responsible for image processing, wireless communication and other functions.
In this way, DJI, which was torn off the "fig leaf", soon ushered in special attention from the West. The U.S. first controlled exports in the U.S. market, and then demanded that U.S. chip companies terminate their cooperation with DJI, and even framed DJI for infringing on its "future patents", and unreasonably claimed compensation from DJI.2$800 million.
Objectively speaking, DJI's development may be difficult in such an environment, and some people worry that it will become the next "Huawei". But unexpectedly, DJI's performance was very strong, not only rejecting the US fine, but also saying that it would not matter even if it withdrew from the US market. On the contrary, this operation has completely confused the US side.
2. Reject the U.S. side 2800 million fines,DJI ratherExit the U.S. market
Facing the American side 2The $800 million claim was not used to DJI, and even did not hesitate to withdraw from the U.S. market. It is worth mentioning that DJI is also working hard to replace the US chip in China, which is very similar to Huawei's courage back then.
Moreover, chips cannot be regarded as DJI's "dead end". Although 80% of the chips are not provided domestically, the chip manufacturing process that needs to be used is only 28nm, and China has long been fully mastered.
Not to mention, DJI also took the lead in mastering the two core technologies of flight control system and rotor chip, and won more than 4,600 patents. It is not modest to say that the world's major drone manufacturers need to look at DJI's "face".
Not only in the field of unmanned aerial vehicles represented by DJI, but also in the field of biotechnology, which is on a par with the field of semiconductor technology, my country also has enough confidence. Previously, after the West took the lead in overcoming a "Wright Weijian" type of technology, it strictly guarded against our country and prevented us from getting involved in related fields.
Searching "Cell", "The Lancet" and other data, it can be seen that Harvard, Massachusetts and other institutions found that the test subjects in the middle and twilight years showed a youthful "retrospection" of physiological appearance, physical fitness and other indicators under the intervention of the above-mentioned substances, and harvested 30% of the survival extension of young adults. At first, the West was dominant in the "Wright Weijian" type of technology, and China could only introduce it at a sky-high price.
It is gratifying that China has overcome its core technology in just a few years, and has made further progress on the original basis to improve its production efficiency while lowering the threshold of more than 95%. Today, in the domestic self-developed technology to maintain its share in the Dongdong, Cat and other channels, the "Wright Weijian" iteration products have also touched hundreds of thousands of domestic demand groups, and a market size of about 27 billion yuan will be formed in 2023.
All kinds of experience tell us that only by mastering key core technologies can we take the initiative. The reason why DJI dares to "go head-to-head" with the United States is because it has enough strength and confidence.
3. Scientific and technological cooperation is the mainstream, and Made in China has a lot to offer
Nowadays, we also have more confidence in the relatively weak chip link of DJI drones. With the efforts of SMIC, Shanghai Microelectronics and other Chinese enterprises, we will cut 51.6 billion overseas chips in the first half of 2023 alone. And this is of course a tiger for DJI.
In the nine years since its founding, DJI has become one of the top 10 innovators in the world, competing with giants such as Tesla and Google. In 2022, DJI will also enter the top 10 of China's intelligent manufacturing list, which shows its own strength.
The industry also pointed out that the future share of the global UAV market may exceed 10 billion US dollars, as a business card of "Made in China", representing the highest level of China's UAV, DJI, will have a great future in the global market. What do you think about this?