Recently, the hosting rights of the 2023 World Expo will be announced at the voting meeting in Paris, France.
At present, the two main cities vying for the bid are Busan, South Korea, and Riyadh, the capital of Saudi Arabia.
Unexpectedly, South Koreans' confidence took a heavy hit, as they lost to Saudi Arabia by a huge margin of 29 to 119 votes.
It's truly a world-class antics event!
South Korea's ** Yoon Suk-yeol publicly admitted his responsibility for the failure of the Busan Shenbo at the press conference, saying: "This is my personal mistake, and I am very sorry for this failure."
Korean netizens exclaimed: "That promotional video is too low, it's embarrassing to show it in front of the world." "Seeing this, I feel that it is amazing that South Korea can get 29 votes.
Compared with the Shenbo promotional film of South Korea and Saudi Arabia, the performance of the Korean promotional film is significantly better than that of Saudi Arabia, which is amazing. However, it was somewhat surprising that South Korea received 29 votes, which seems to be too much.
South Korea's influence on Saudi Arabia's Korean entertainment industry should not be underestimated, and when South Korea visited the UK recently, it also specially invited a popular girl group to accompany it.
While Hallyu culture is doing well and Kpop is very popular worldwide, what we can't ignore is whether this entertainment culture can really fully represent the strength of a country
In the promotional video of the Korea World Expo, BGM chose the song "Gangnam Style", which was widely circulated on the Internet that year, which was pleasantly surprised.
The background ** is shocking and exciting, and the lights are colorful and gorgeous, as if you are in the debut blockbuster of an idol group.
Next, a blood-boiling scene appeared - a group of male and female groups appeared on the screen, offering sincere blessings for South Korea's Shenbo.
They even chanted their slogans in unison"one choice", the only choice.
What they may want to say is that South Korea may be the only option, and that it has the potential to win. However, if we can win, people around the world may unite against it.
Although this promotional video is only a short minute, it shows us the fearless spirit and free choice of young people through radical backgrounds** and visuals.
So what's next?Indeed, we are puzzled, is this enough to represent the face of Korea?
Is this how South Korea presents itself to the world?Compared with the more than one-minute promotional video in Saudi Arabia, does South Korea's pattern seem a little narrow?
A group of children from different countries are talking about places of interest around the world, which leads to the opening of the Saudi promotional video.
They started talking about the Eiffel Tower and the Great Wall, and then the conversation suddenly turned to Saudi Arabia about what it could show the world.
In just a few tens of seconds, the magnificent architectural scenery of Saudi Arabia is perfectly integrated with the concept of the World Expo, which is vividly conveyed to the audience.
This promotional film is amazing!
In comparison, the gap between these two promotional videos is like heaven and earth. Saudi Arabia has made its mark on the international stage, while South Korea is still immersed in its own Hallyu culture.
Therefore, the victory of Saudi Arabia is undoubtedly expected!Cultural soft power is a crucial component of a country's overall soft power and international competitiveness.
Culture can only flourish if the country is strong. Just like China, as a big country with a long history, it has 5,000 years of cultural accumulation.
The history of Chinese culture is profound, passed down through the ages, looking at the global cultural grand view garden, we have unique characteristics. Of course, each country has its own unique history and culture.
When we think of the United States, we immediately think of the symbolic symbol of Lady Liberty. And Britain is known for its inherent gentlemanly culture. Culture is a representation of a country, and it must have depth, history, and intrinsic significance.
Whether there is any other form of cultural export in South Korea, other than KPOP, is indeed a question worth pondering. Although they vigorously promote entertainment culture and use men's and women's groups as national symbols, we still need to take reservations about whether this is really feasible.
Hallyu, this term is no longer unfamiliar in today's entertainment culture. With its unique charm and influence, it has won fans worldwide. Whether in China, Asia, Europe and the United States, Hallyu has a high reputation and influence.
In the past, the Korean entertainment industry mainly relied on the development of entertainment companies and TV stations in the country. This phenomenon attracted widespread attention in the Asian cultural circle in the 90s of the last century, and the popularity is rising.
The three giants of the Korean entertainment industry: SM, JYP and YG, each have a solid fan base, and they also have the support of major Korean TV stations, such as KBS, MBC, SBS, etc., which provide a strong backing for their development.
All major TV stations have their own programs and invite celebrities from all walks of life to join, thus forming a cultural ecology. As a result, audiences from all over the world continue to pour money into South Korea, which has led to the growth of South Korea's cultural industry exports.
In the past 20th century, Korean entertainment culture has caused a huge response in China, and China is one of the largest overseas markets for Korean entertainment culture. Korean entertainment culture has had a profound impact on China's entertainment industry, which is especially evident in the popular domestic talent shows in recent years.
Netizens also divide the entertainment industry into domestic entertainment and Korean entertainment. In Chinese mainland, the entertainment industry is called domestic entertainment, while in South Korea it is called Korean entertainment. In general, South Korea seems to be one"Entertainment is paramount"The entertainment industry has become one of the important pillars of their economic development.
Today's Hallyu seems to have entered a strange circle of factory production, which is increasingly questioned by people, and its downward trend seems to be irreversible.
Entertainment is an indispensable element of people's spiritual life, but if the whole society is bound by entertainment, the results will be unpredictable.
In the current situation, South Korea's attempt to use the entertainment industry as a national symbol and record the culture of men's and women's groups in the history of the country's history and development may be a little embarrassing.
On the international stage, letting some idols with heavy makeup and strange costumes to support the scene will indeed make the whole occasion look inappropriate.
The promotional videos at the expo sparked heated discussions among many netizens, with some people thinking they were too exaggerated and unrealistic, and even became a laughing stock for some.
But some netizens said that instead of wasting time envying others, it is better to spend some time researching your strengths and strengths, and find something that is truly worthy of pride and display.