Wise sons Kosher Deli offers incredible classic Jewish food made with California ingredients. Founded in San Francisco's Mission District, the company produces delicious cooked meals that will make their babies proud.
The Bay Area brand commissioned us to redesign its retail food packaging to accommodate its expanding wholesale business. We have established a new visual hierarchy system and clear packaging communication for retail shelves across the country.
We offer updated packaging design systems for kosher comfort foods, such as the most authentic bagels, white bread, mouth-watering pastrami, and cream cheese in retail settings.
We've created a new deli illustration featuring a brick-and-mortar store at Wise Sons that celebrates their Bay Area brick and tile roots. The new illustrations work seamlessly with the brand. We also designed a new set of core brand icons and graphic callouts for retail packaging to help customers shop more easily.
To expand on the brand's illustrations, we used art direction to add more of the brand's humor by smearing cream cheese on the bagels.
Wise Sons Kosher Deli's freshly baked breads, bagels, pastries, and other kitchen items are now available in a full line of retail packaging designs for grocery stores nationwide. In addition, the brand has many brick-and-mortar stores and is constantly expanding into new areas.
Kosher charcuterie, bread and baked goods with a Californian twist. Make the babies proud.