In this society, there is such a seemingly strange phenomenon: many people work hard and struggle, but they are never able to get a matching reward through their efforts.
The root cause of this seemingly bizarre phenomenon is that their labor does not create value that is truly needed by the market and others. Because in this world, the creation of all wealth is "problem solving" - as long as it can solve the core problems of consumers or the market and create the value they desire, then no matter how much labor is invested, it can be exchanged for equal returns.
But the dilemma for these people is that their labor is not solving the real pain points, but is busy around some wrong directions. Essentially, the field they break into doesn't have that much market demand at all;Or the way it is taken is out of touch with the current market rules. Therefore, no matter how hard you try, you can't get the rewards you deserve.
Take, for example, one of my high school classmates, Xiao Zhang. He majored in mechanical manufacturing as an undergraduate, but he has been working hard to start an Internet business for 5 years after graduation, and the project always dies halfway. At first, I was moved by Xiao Zhang's fighting spirit, but then I realized that the crux of the problem is that the Internet industry he entered was not his area of expertise at all!
Xiao Zhang does not understand programs and products, and lacks Internet thinking, and only wants to break through in the highly competitive Internet entrepreneurship with a single drive, which is itself misplaced. Therefore, no matter how exquisite the business model he designed and how hard he operated, it was difficult to gain market recognition in the end. Because what this industry really needs is technology and user thinking, and this is where Xiao Zhang's weakness lies.
Therefore, he suffered a lot in this field, but after all, he was worthless. That's the root cause.
Through the above analysis, we can conclude that our labor must have real market value, that is, it can solve the core pain points of consumers and the market, and meet the real needs of others, in order to obtain due returns. If we are in an area where the needs are weak or marginal, then no matter what path we take, no matter how much effort we put into it, the return will be greatly reduced or even zero.
This is also the fundamental reason for the oversupply and depreciation of academic qualifications in many industries.
Therefore, when choosing the field and direction of your own struggle, you need to carefully analyze the market prospects, real needs, and value proposition of your industry. Only by making our efforts highly consistent with market demand and the value created are closely related to consumer language, the labor we pay will not be in vain, and the value of life can be maximized.
So how to carefully choose the industry and judge the market prospects, demand value?You can start from the following aspects:
1) Predict the growth curve of the industry. Pay attention to the research reports of authoritative institutions to judge the market size growth rate of this field in the next five years. The high rate of rise bodes well for strong demand.
2) Analyze the purchasing power of customers. Examine the income growth trend and consumption structure evolution of the target group to see whether they have sufficient spending power. This is the basis for generating demand.
3) Interview potential users. Directly interview users to meet their pain points and demands, and examine their evaluation and expectations of a certain type of product. This is one of the most straightforward and effective ways to judge needs.
4) Compare alternatives. Take a comprehensive look at the other alternatives currently chosen by users to determine the relative advantages and differentiation of your product. It's about the possibility of demand conversion.
Through these methods, we can clearly judge the prospects of the industry and find out where the real needs of the market are. This will greatly increase the probability of correctly defining the direction of one's struggle, in exchange for reciprocal rewards.