PinduoduoIt is an 8-year-old companyE-commerce platforms, recently ushered in its own splashing wealth. Its market capitalization surpasses that of traditional Chinese e-commerce giantsAliBaba has become the largest in ChinaE-commerce platforms, this message is connectedJack Maall sent congratulations. Such a counterattack has taken many people by surprise, because in the past,PinduoduoIt has been ignored and underestimated by many people. Some even call it "".AliFounderSun Tongyurevenge", people can't help but have a sense of this exAliThe curiosity of the founder. So,PinduoduoWhat is the story behind this success?
PinduoduoThe founder of Huang Zheng has previously beenAliBaba works, withAliThe relationship was once in the spotlight. WhileSun TongyuAsAliOne of the founders was Huang Zheng's superior leader and mentor. InJack MaFoundedAlitime,Sun TongyuRanked third in the team, second only toJack MaandJack MaMrs. In addition,Sun TongyuIt was also a former servantAliThe ex-husband of Peng Lei, the former chairman of Ant Group, a subsidiary of Baba Group. He founded it in 2003net, so it is called "" by people onlineThe Father". At that timeJack MaI hope to build an e-commerce ** to compete with eBay, so I gave this task to meSun Tongyu, and said he is confident that he will surpass eBay within three years. Sun TongyuLead the team all over the world to find small and medium-sized ** and invite them inOnline sales are free of charge, and in this way they have seized 80% of the e-commerce market share. In order to solve the problem of trust between the two parties to the transaction,Sun TongyuHe also founded Alipay, which turned it into a fund monitoring platform, and eventually became successful.
However, in 2007,Sun TongyuSuddenlyAliHe was dismissed from his post and sent overseas to study Xi. As for the specific reason, why he should be revokedThere are still only various speculations about the position of president of the network, and there is no conclusive statement. However, everyone knows that being removed from office is very important for the highly honored and self-confidentSun TongyuIt was definitely a heavy blow, and although the outside world claimed that he was going to study Xi, anyone with a discerning eye knew what was going on. The arrogant and meritorious general was determined to leaveAli
LeaveAliAfter,Sun TongyuinvestedPinduoduoThis emergingE-commerce platforms, and according to **Pinduoduo's sinking market strategy is exactly what he suggests. This strategy is withThe network plays in a similar way, that is, to expand the small business market, through cooperation with small and medium-sized enterprises to advertise, attract small businesses to sell goods on the platform for free, and break the tradition of large businessesE-commerce platformsof the monopoly. Of course, these statements are just speculation, and we have no way of knowing the truth. But if that's the case, then it can be saidSun TongyuBy using his own successful style of play, he once again defeated the one he had createdNet.
PinduoduoIts success is also inseparable from its characteristic development model. In addition to cooperating with small and medium-sized **,PinduoduoAlso focused on expansionRuralmarket, through toRuralAs the center, gradually surround the strategic path of the city to acquire users. This concentration of smallholder farmers and lower-tier cities is increasingly attracting the attention of young consumers, popularizing market-oriented urban and rural areasRuralConsume and forRuralThe economy has changed dramatically.
PinduoduoThe reason why we have been able to achieve such brilliant results in just 8 years is inseparable from its traditionE-commerce platformsDifferent operating concepts and market positioning. PinduoduoInsist on attracting consumers with big discountsRuralAs the center of the development path, it has attracted a large number of users through low-priced goods, breaking the traditionE-commerce platformsMonopoly on big brands and big merchants, letRuralMarkets and small and medium-sized businesses have come back to life.
The success of this model is also partly due to:Internetdevelopment, along withInternetThe popularity ofRuralConsumers' purchasing power is also increasing. WhilePinduoduoIt is to seize this opportunity forRuralConsumers have provided cost-effective products and convenient shopping methods, which have successfully attracted a large number of users.
PinduoduoThe success also gives us some inspiration. First and foremost, embracing market changes is the key to success. PinduoduoGood at insight into changes in market demand, timely adjustment of their own operation strategies, and keep up with market trends. Secondly,PinduoduoFocus on user experience, enhance user participation through big discounts and social sharing, and improve user stickiness. Finally,PinduoduoStick to itRuralAs the center of the development path, open upRuralmarket, to create a new growth point.
In summary,PinduoduoThe success is due to a combination of factors, among whichSun TongyuExperience and support tooPinduoduohas made a great contribution. It also shows that the rational application of different experiences and strategies at different stages and contexts is essential for the development of enterprises. PinduoduoThe success also brings us enlightenment, only by constantly innovating, adapting to market demand, and keeping pace with the times, can we succeed in the highly competitive e-commerce field.