Automobile manufacturing has always been one of Japan's pillar industries, with world-renowned automobile manufacturers such as Toyota, Suzuki, and Honda. Japanese cars have always been recognized and loved by many consumers in the Chinese market with their excellent cost performance.
Ten years ago, when Toyota entered the Chinese market, the chairman of Toyota said very confidently: We are bound to win the Chinese market. But now, Toyota has "lost" in the Chinese market one after another, not only laying off more than 1,000 people, but also piling up 170,000 cars in warehouses and not being able to sell, and even deciding to close the production line of a vehicle factory in Tianjin.
According to relevant data, Toyota's sales in the Chinese market fell by 128%。This has attracted widespread attention at home and abroad, and some netizens even said: Toyota has fallen?
Japanese car companies, which look down on "new energy", have begun to surrender
Japan has been developing hydrogen energy vehicles since the beginning of this century, and has mastered the vast majority of patents for hydrogen energy vehicles, and even Toyota alone has mastered more than 70% of the patents related to hydrogen energy vehicles. It can be said that Japanese car companies have invested heavily in the field of hydrogen energy vehicles, but what Japanese cars never expected is that China, the United States, Europe and other countries have stopped playing and have not entered the field of hydrogen energy vehicles, but have begun to develop electric vehicles.
At this time, Japanese automakers are basically dumbfounded, after all, no one pays for the hydrogen energy vehicles that have invested a lot of money in research and development, but the Japanese market is completely unable to meet the demand. Therefore, Japanese car companies or well-known people in the industry have repeatedly "bombarded" electric vehicles, and even said that they would resolutely resist electric vehicles.
However, many old automobile manufacturers, including Mercedes-Benz, Ford, and BMW, have begun industrial transformation, as well as well-known new energy vehicle manufacturers such as Tesla and BYD. If electric vehicles are not developed, they are basically at risk of being phased out.
What's more, the Chinese market is very recognized for new energy vehicles, and the proportion of new energy vehicles has reached about 25%. Japanese auto companies that do not develop new energy vehicles have basically "retreated" in the Chinese market one after another. For example, in October this year, Mitsubishi Motors announced its withdrawal from the Chinese market, and many industry insiders said that Mazda would not last long.
Recently, after the news that Toyota intends to close the production line of the Tianjin vehicle factory, many people have said: fuel vehicles cannot be sold, and Toyota is also ready to "surrender". However, Toyota said: This is something that has been planned for a long time, and the factory is relatively old. But in fact, Toyota's factory has only been established for less than 20 years, and it is obviously not convincing to talk about the old.
The "old capital" of Japanese enterprisesAfter eating, it was too late to realize
Although Japanese automakers pay lip service: boycott electric vehicles. But in fact, the body is still very honest, and many Japanese auto companies have begun to develop electric vehicles, and even have always said that they will never develop electric vehicles. Toyota, recently there has also been news that it will increase the production capacity of electric vehicles.
According to the news, Toyota is preparing to launch 10 electric vehicles in 2026 and achieve its sales target of 1.5 million units and 3.5 million units in 2030. Toyota's Lexus brand plans to achieve pure electrification in North America by 2030 and global pure electrification by 2035. At the Tokyo Motor Show in November, Toyota unveiled an all-electric version of the car, which is enough to show its determination to transform into the field of electric vehicles.
But in fact, it is basically too late for Toyota to transform into the field of new energy vehicles. Judging from the data released by Toyota, its global shipments of electric vehicles in 2022 will only be 24,400 units, while its total car shipments that year will reach 10.5 million.
What's more, now China has a series of new energy vehicle brands such as BYD, Chery, Changan, etc., basically occupying the domestic new energy vehicle market, Xiaopeng, Weilai and other new energy vehicle manufacturers are also performing very well, and also have a certain market share in the international market.
The United States also has Tesla and other well-known new energy vehicle manufacturers, and the development speed of new energy vehicles is very fast, basically with Toyota and other Japanese car companies in the field of vehicle machine systems, unmanned driving and other fields.
The most important thing is that from the perspective of the market environment, the growth of the global new energy vehicle market has gradually slowed down, and the growth of market demand has not been so rapid, basically falling into a "bottleneck period". Under the situation of decreasing incremental market, at present, major new energy vehicle manufacturers are competing for the stock market, and Japanese car companies such as Toyota will only be under great pressure to enter the market at this time.
Although it has suffered successive setbacks in the Chinese mainland market, Toyota, as an old car company, is still there. Toyota, for example, has recently had some good results in the Indian market, with sales soaring by 82 percent in October, and plans to invest $400 million to build a third plant in India.
Postscript:
With the rapid development of the new energy vehicle industry, Japanese auto companies have basically begun to lag behind in transformation. Therefore, the sales of Japanese cars in the Chinese market are not ideal, a number of Japanese car companies have planned to withdraw from the Chinese market, Toyota has also recently closed the vehicle production line in Tianjin, but Japanese car companies have also begun to catch up in new energy vehicles, Chinese companies still need to maintain attention.
I'm a tech creator