November 16th.
We invited 4 narrators.
Gather on the campus of the National People's University.
Bring a "story meeting" exclusive to journalists
The response in the comment section was very enthusiastic.
And soDecember 8th.
It is organized and carried out by the Chinese Journalists Association
"Guarding the Light of Ideals - A Good Journalist's College Trip" activityLet's go again!
Second stop
Come to Communication University of China!
Xu Dan, editor-in-chief of the People's **New**Center Social Networking Operation OfficeWang Long, head of the New Youth Business Department of the Xinhua News Agency's New ** CenterYang Yue, director of the China Youth Network Finance CenterInvited to participate in the storytelling
Together with the teachers and students of China Transmission**
Melting** background
Mainstream journalists
How to shape a new pattern
MediumZeng Xiangmin, Secretary of the Party Committee of the Television School of the University of Communication and Communication of China, attended the meeting and delivered a welcome speech
Zeng Xiangmin, Secretary of the Party Committee of the School of Television, Communication University of China.
In the era of integration, how can the mainstream further enhance the communication, guidance, influence and credibility of news?How can today's mainstream reporters meet the challenges and shape a new pattern of the mainstream in the construction of the whole pattern system?Xu Dan, editor-in-chief of the People's **New**Center Social Networking Operation Office
In the 11th year of transforming into a full-class reporter, I have a deeper understanding of **integration and new** content production, and I would like to share the following 3 points with you:First of all, the first worker should be on call around the clock and report in all fields. All-weather, measured in minutes and seconds, the reporting field is not divided into lines, or even national borders, and editors need to have the comprehensive ability to screen and check all kinds of information, effectively express it, and judge public opinion. Secondly, the whole ** editing method, that is, from "understanding me" to "having me". To do the best is not only the pursuit of form innovation, but also must have user awareness. While the "network sense" is keenly down-to-earth, it allows users to gain a sense of belonging, participation, identity and beauty in the process of communication. Finally, rhythm and symphony are also crucial. On the basis of grasping the rhythm of the new market, establish a sense of the overall situation, have the ability to link, be well versed in the characteristics of different products and the communication laws of different platforms, and improve the overall influence of new products across platforms. 
Xu Dan, editor-in-chief of the People's **New**Center Social Networking Operation Office
Wang Long, head of the New Youth Business Department of the Xinhua News Agency's New ** Center"He who wins young people wins the world".Based on this concept, Xinhua News Agency specializes in creating a business for young people aged 18-35. From incubating new IP to creating new columns, benchmarking young audiences, and using new forms to spread culture and hot spots, the core of which is to make products younger and content younger. From the perspective of innovation, when selecting topics and products, workers should try to take half a step forward and put forward an innovation point, rather than repeating what they were doing in the past or repeating their past experience. At the same time, we should also see that there are very few people who know and are willing to sink their hearts to do innovation, and if we want to truly innovate in the field of journalism, we cannot do without the courage and attempts of journalists and young people in the new era, and continue to pursue and make breakthroughs on this road. 
Wang Long, head of the New Youth Business Department of the Xinhua News Agency's New ** CenterYang Yue, director of the China Youth Network Finance CenterCreate "the cause of the Chinese."thing",China Youth Network continues to explore some new forms and creative techniques, trying to make the theme report lively and lively, making it a content that is truly closely related to the reality and emotional needs of young people, expressing the voices of young people, and entering the hearts of young peopleLet high-quality media products become a warm incubator and an amplifier of mainstream sounds. Cooperate with colleges and universities to build a comprehensive operation platform, hoping to produce more high-quality content, based on university channels, to achieve multi-platform "breakthrough", so that young people can participate in reporting and creativity, and make China Youth Network a platform for gathering young people's strength and wisdom, leading young people, and creating a warm magnetic field that unites young people. 
Yang Yue, director of the China Youth Network Finance Center
The sharing of the three guests aroused the thinking and resonance of the journalism students present, and after the narration, they entered the interactive exchange session, where the students actively asked questions, and the three guests gave targeted answers to them. 
On-site Q&A and sharing session. Question 1: In the process of news creation, what do creators need to pay attention to in three aspects: planning, production and promotion?Xu Dan said: ".First of all, in the topic selection stage, it is most necessary to pay attention to the pertinence of the topic selection, to understand the needs of the current users, and what kind of ideas we need to express accordingly. Truly excellent communication is actually a "two-way street" between content producers and users, so we need to focus on matching user needs with the core idea we want to convey. In the content production process, once the content topic has been determined, the most suitable form of communication needs to be considered. In the production process, it is necessary to consider not only the mutual collaboration and communication between the project team members, but also the budget and deadline of the production. Finally, it is necessary to grasp the communication characteristics of different platforms in the communication stage。There is a world of difference between horizontal and vertical screens, traditional TV shows and 15-second short screens. What we really need to do is to have a target, find the most suitable platform for a good content, the most suitable time for it, and finally achieve the best communication effect. ”Question 2: In the current era of rapid iteration of information and culture, how to embrace young culture for mainstream journalists?Striking a balance between "subculture" and "youth culture" and "mainstream culture".Wang Long said: "From the source, some of the 'mainstream culture' has also evolved from the 'subculture'. As mainstream journalism**, we need to be a 'converter' between these two cultures, connecting the content that has entered the 'mainstream culture' with the selected 'subculture' parts. In this process, it is inevitable to face some confusion or doubts. And doing journalism requires "courage", and if you don't have a little "paranoia", it's hard to persevere. No matter from the expression form of the product, or from the positioning, in the face of these fresh contents, how to deal with them, so that these contents in the responsible position, to achieve a dynamic balance, so that everyone into a rational **, is a more important thing, but also within the power of the best
On-site Q&A and sharing session.
Question 3: In the process of news innovation, how to make mainstream culture more attractive to young people.
Wang Long replied: "We first set up an interest group, and in our spare time, we discussed and exchanged ideas and shared topics related to young people.
The age limit for those who share the topic is 18-35 years old, and after the sharing, the post-95s on the scene vote. Before the final broadcast, we will review it again to capture the content suitable for different platforms in the film, the emotional flashpoints and the moments that move young people. All in all, we try to be as 'young' as possible. ”
Question 4: What is the valuable advice for students who are interested in pursuing a career in journalism in the future?
Yang Yue said:"The first is to read more. News reporters and editors actually have to learn a lot of things, and they have to dabble in all aspects, so they can deal with them calmly in different fields.
Try new things. As a young person, you must have an understanding of all aspects, and you can only be handy when you devote yourself to your job in the future.
Improve your interpersonal skills. As a journalist, you need to understand the knowledge of the relevant field and have strong affinity and communication skills in the face of different interviewees.
Question 5: What is the demand for talents now?What qualities will the mainstream ** pay more attention to in the assessment, and what kind of students will be impressed in the interview?
Xu Dan said: "The first round is a written test, which must meet the country's basic standards for comprehensive talents. When it comes to the interview process, especially for the new ** center, more attention will be paid to practical ability and creative ability. ”
Wang Long said: "The written test requires everyone to watch and practice more, and study new perspectives and new ways to play. To enter the interview process, you need to show a love for journalism, show personal characteristics and a certain ability to break through. ”
Yang Yue said: "I think there must be a collaborative ability, excellent news works, absolutely not a single person or department to complete, especially in the new era, excellent news works must be a full test of the ability of people to connect social resources and cross-departmental collaboration." ”
The on-site personnel took a group photo. "Good Journalist College Trip".
It is sponsored by the China Journalists Association
Mobilize the participation of the national press.
Establish journalistic ideals
An event to showcase the style of a journalist.
Next.
"Good Journalist College Trip".
It will enter the journalism departments of major universities one after another
Leave your university in the comments section
Maybe next time
Face to face with them
That's you!