Higold Group: Build an efficient R&D team to accelerate the process of product innovation and R&D implementation.
China's home furnishing market is a huge market of trillions, but due to a wide variety of products, low technical barriers, low entry thresholds, sufficient raw materials and high degree of chain fragmentation, the number of enterprises in the industry is large, the concentration is relatively low, and the competition is extremely fierce. Home furnishing companies need to be sensitive to fashion design trends in order to stand out in the fierce market competition.
Higold Group is an enterprise focusing on the fields of home hardware and outdoor furniture, and is committed to R&D, design, production and sales of high-quality home furnishing products. In order to ensure the orderly progress of R&D projects and the smooth introduction of R&D results to the market, Higold Group has established a professional R&D team. Through timely collection and analysis of market demand, the team optimizes the R&D process, sets up targeted R&D projects, and develops new products and technologies. Among them, the R&D department of the division is the leading department of the R&D project, after comprehensive market research, competitive product analysis and full communication with customers, determine the market demand and carry out R&D design, mold opening, proofing, model review, trial production and listing and other links, the quality department, the first chain department, the marketing department of the business department and other joint participation and cooperation with each other to meet the diversified market demand in the context of consumption upgrading and lifestyle changes, and ensure the quality of products and the smooth operation of the first chain.
In order to further enhance R&D capabilities, improve the innovation of product design and the leading edge of technology. Higold Group has set up a provincial industrial design center to keenly capture the fashion design trends of the industry and transform them into competitive products. This continuous innovation and optimization not only helps it stand out in the fierce market competition, but also allows the R&D team to form a number of patented technologies, which further enhances the company's market competitiveness. As of September 17, 2023, Higold Group and its subsidiaries have a total of 973 patents, which not only enhances the company's own market competitiveness, but also provides consumers with more innovative and high-quality product choices.
In the future, Higold Group will continue to devote itself to innovation and enhance its core competitiveness. They will further strengthen cooperation with the upstream and downstream industrial chains to achieve resource sharing and complementary advantages. At the same time, Higold Group will also increase R&D investment, promote technological innovation, and continuously improve product quality and technical level. Through continuous innovation and efforts, Higold Group is expected to maintain its leading position in the fierce market competition and bring consumers a better life experience.