Data shows that in 2022, an estimated 5.3 billion mobile phones will be eliminated in the world, and only about 10% will enter the formal second-hand idle goods trading market to participate**, and more than half of the mobile phones will be idle at home. If these discarded mobile phones are discarded at will, a used mobile phone battery can pollute 60,000 liters of water, and the lead and mercury in the mobile phone will cause serious pollution to the soil and water source. In order to further promote the progress of global environmental protection, the luxury mobile phone brand Vertu shouldered corporate social responsibility and put forward a more active resource conversion goal - the Joy of the New Season Environmental Protection Program.
Recently, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC) came to an end, pointing out the direction for the next step in the global response to climate change. On December 8, Vertu launched the Season of Renewal Environmental Protection Program, aiming to call on new and existing users to actively participate in the process of achieving a win-win situation of resource recycling and environmental protection.
As a global leader in the luxury mobile phone industry, Vertu understands the importance of actively participating in mobile phones** and reuse in the current context of global climate change. This is not only a reflection of environmental responsibility, but also a key part of Vertu's commitment to sustainability. By promoting the use of old mobile phones, Vertu aims to reduce the environmental impact of e-waste while also encouraging consumers to participate in this environmental action.
Vertu implements strict data erasure on old phones to ensure that user privacy is protected. Through an advanced smart system, the phones are meticulously categorized by make and model for professional**. Reusable parts will be refurbished and reused in the manufacture of Vertu phones, effectively reducing the waste of resources. At the same time, the first will be recycled after refining to alleviate the pressure on rare metal resources due to the high demand for smartphone production. Vertu demonstrates its unwavering commitment to supporting the sustainable development of the planet by disposing of components that cannot be reused, in accordance with environmental standards.
In order to enhance the intensity of this environmental protection program, the Vertu Joy Renewal Activity is not limited to Vertu brand mobile phones, as long as they are old mobile phones that meet the designated brands and models, such as Apple iPhone 12 and above, Huawei Porsche, 8848 brand models, regardless of whether they can be turned on and used normally, they can participate. The specific deduction amount will be based on the brand model of the old mobile phone and the replacement of the Vertu mobile phone model, and the maximum deductible purchase amount can be up to 77940 yuan!
It is understood that the event will be held from December 8, 2023 to March 31, 2024, with a time span of up to 115 days.
Vertu has always been enthusiastic about environmental protection and public welfare, and is committed to contributing to society and the environment in various ways. On June 30, 2019, Vertu was invited to participate in the Sanya Huanhai Charity Night, where it not only donated customized and limited edition products with a number of international brands, but also gathered with hundreds of guests to participate in the promotion of garbage classification and management, promote the environmental protection concept of protecting marine life, improving the marine ecological environment, and cleaning up marine garbage.
At a time when environmental protection is becoming more and more important, Vertu has always provided users with an excellent mobile phone experience with its consistent high quality and luxury design, and this trade-in activity has integrated a deeper level of social responsibility into the development of the brand, providing new and old users with a more convenient and cost-effective way to iterate and update mobile phones, while once again showing the public the concern for sustainable development and the practice of environmental protection.