A few days ago, I saw a news that in the current environment where paper calendars and calendars have become "yesterday's yellow flowers", the paper "Palace Museum Calendar" republished by the Palace Museum was sold out as soon as it was put on sale, and the cumulative sales reached nearly 5 million copies. This is an example of how cultural inheritance requires ingenuity. In today's era of highly developed media, the stimulation of many cultural inheritances may need a point, and behind this stimulation point is an ingenious mind or idea.
This incident reminds me of visiting the Shandong Provincial Museum in the provincial capital of Jinan. I have been to the Shandong Provincial Museum twice, the first time was in the fall of 2022, when it was during the interval of the epidemic, I was just a novel idea when I went, but after the museum, I was shocked, as soon as I entered the hall on the first floor of the museum, I was impressed by the grand momentum of the museum, grandiose, elegant, simple, profound, and connotative Chinese. I am attracted by the endless growth of Chinese civilization, and my heart and eyes are full of sincere and pious emotions. In front of the refined chimes, I seemed to hear the beautiful music from ancient times, which made me sink into it for a long timeOn the side of the big wooden ship from Jiaodong, I seemed to see a skilled old captain directing the sailors, sailing away against the huge waves in the wind and rain;Next to the complete set of jade, I was amazed by the wisdom of our ancestors, what an incredible pair of hands in the era of agriculture without machinery!Let the pieces of jade shine brightly. This summer, when I went to the Shandong Provincial Museum again to take a closer look, I came across that the museum had just finished a large-scale special exhibition and was closing for the next exhibition. Although I did not have a heart-to-heart communication with the ancient and splendid culture again, I was not disappointed at all, because I saw the roots and prosperity of our culture, and the cultural inheritance that was not widely concerned in the past has now become the object of scramble, which shows that our culture is being revived strongly. At the same time, it also reflects a phenomenon, the current vigorous development of the cultural tourism industry is that people have taken advantage of the new ** propaganda outlet, so that the return of culture has become a hot spot today, which shows that people are moved by the inheritance of culture and paid wisdom.
These examples illustrate the question of how to carry out cultural inheritance, and in addition to the solid foundation of profound cultural accumulation, it is important to have ingenious thinking. Today's era of media fusion has more fully verified a truth - the aroma of wine is also afraid of deep alleys. Whoever can have ingenious thinking and who can better leverage the media outlet will be able to achieve the effect of "four or two thousand pounds", and the rapid rise of many Internet celebrities illustrates this problem well. I've listened to the lectures of the head Internet celebrity bloggers a few times, and when they first started the operation of the account, it was an inadvertent ** that suddenly appeared a hit, of course, there may be lucky elements in this, but the key is that the program and ** were produced with thought, and the ingenious idea stimulated the excitement of ** and the public, which can be the root of success.
The most illustrative of this problem is the sauce latte jointly launched by Kweichow Moutai and Luckin Coffee, which combines coffee with Moutai, so it has a unique sauce flavor and realizes the superposition of the brand effect of Kweichow Moutai and Luckin Coffee. In the past, Luckin Coffee also cooperated with many brands and designed a variety of ideas, but none of them achieved the expected results, and it was this collision of sparks of wisdom that produced unexpected results and achieved a win-win situation for brands and commercial profits. It cannot but be said that the innovation of thinking has played a finishing role in cultural inheritance and business development.
To give another example of pure culture, the current "Su Dongpo fever" is not unpopular, and all kinds of discussions, interpretations, and dissemination of Su Dongpo abound. Among them, what I like better is "Yi Gongzi", when I first saw her **, I immediately liked it, and I paid attention to it, and she became the first person I paid attention to in my mobile phone to explain Su Dongpo's short **. Among the many explanations of Su Dongpo, the reason why she has a soft spot for "Yi Gongzi" is that in addition to the wonderful content she says, her arrangement of the content and her lecture method are also important factors that make people like it. All of this shows how important clever thinking is to the promotion of content.
From here, let us think of the inheritance of excellent Chinese culture, how to achieve the creative transformation and innovative development of excellent traditional culture?How can we create cultural categories that meet the development needs of the new era?On the basis of comprehensive inheritance, we should combine the characteristics of the times and the needs of the times, pay attention to the breakthrough and innovation of thinking, so that the new cultural form should not only have the depth of content, but also the subtlety of performance, and our cultural inheritance will be plugged into the wings of flying, and we can paint a magnificent and splendid picture.