How to create Xiaohongshu's popular products?This is what many content creators and brand merchants are striving for. And to achieve this goal, you need to master some key strategies and techniques. In this article, we will take the promotion of Xiaohongshu's popular products as the keyword, **How to create Xiaohongshu's popular products.
1. Clarify your own field and look for the logic of popular models.
The first step in creating a popular product on Xiaohongshu is to clarify your own field and find the logic of the popular product. Xiaohongshu content sharing involves a lot of fields, so you need to be clear about the industry or field you want to enter first. Keer brand management suggests that by searching for keywords in the field, find out the popular articles in the field, and then find out other interests of users from the comment area of the explosive articles but have not been paid attention to, summarize the popular words, and provide creative ideas for their own articles.
2. Master the skills of topic selection.
Topic selection is one of the keys to creating a popular product. The shortest way for bloggers is to choose popular keywords to create content. For example, if you are doing **, you can search for "**" in the search box and a lot of keywords will appear, just do it around these keywords. However, it's important to note that you don't make your keywords too "big", as this can easily be swept away. Instead, we can narrow down the scope of the topic as much as possible, so that the notes can be recommended to users more accurately.
3. Use professional accounts to create IP
Xiaohongshu's enterprise professional account is very suitable for building IP, which is one of the strategies that can produce big hits with small input. If the boss of the enterprise itself has strong IP attributes, you can consider starting with the boss. After that, you can also slowly transition the IP to an anime-like virtual character. Kell brand management found that these IP-based avatars can help brands better interact with users and enhance brand image and awareness.
4. Optimize the type of notes and the proportion of placement.
On Xiaohongshu, ** and ** are the two main types of notes. As a rule of thumb, the ratio of ** to ** is 4:1 when it is placed. However, this ratio is not fixed and can be adjusted based on post-delivery data feedback. At the same time, although the official is strongly recommending ** class notes, there are still a large number of users who like **. Therefore, you need to consider it on a case-by-case basis when choosing a note type. Notes are more expressive and engaging, which can better capture the user's attention. However, notes also have their own unique advantages, such as being able to present products and information more intuitively, while being relatively inexpensive to produce.
Fifth, use the potential of explosive articles to attract users' attention.
A good header image and title can attract the user's attention and increase click-through rates and reads. Therefore, you need to consider carefully when choosing your header image and title. Generally speaking, highlighting the features and effects of a product is one of the keys to attracting users' attention. At the same time, you need to pay attention to the layout and formatting of the header image and title to better attract the user's attention. Keer brand management suggests that after posting notes, it is also necessary to actively interact and communicate with fans, and replying to comments and private messages can enhance the connection and interaction with fans, so as to improve the stickiness and activity of users.