December 15th. The 2024 Fengshen Tire Domestic Market Dealer Annual Conference with the theme of "Riding the Wind and the Future Has Come" was successfully held in ChengduMore than 200 Fengshen truck and bus tires and construction machinery tire dealers and retailer representatives from all over the countryGather together for a feast of development!
Based on the market, quality first
Like-minded and far-reaching, win the future
At the beginning of the meeting, Sun Ding, deputy general manager of China National Chemical Rubber Co., Ltd., delivered an opening speech. Mr. Sun said, "Fengshen Tire is a large-scale listed tire company controlled by Sinochem, one of the world's top 500 companies, and the only listed company controlled by a central enterprise in the tire industry. The tire industry is one of the eight core sectors of SinochemThe company will continue to support Fengshen's tire businessWe hope to achieve win-win development with our customers. ”
Figure: Sun Ding delivered a speech on the spot, Wang Jianjun, deputy secretary of the Party Committee of China National Chemical Rubber Co., Ltd., Secretary of the Party Committee and general manager of Fengshen Tire Co., Ltd., said in his concluding speech: "Fengshen is accelerating the transformation of the factory management model, and will pay more attention to the collaboration with customers, jointly research products, and create value together. In 2024, Fengshen will continue to uphold a pragmatic work styleAdhere to market orientation, and strengthen market norms while doing a good job in products。Finally, Wang Jianjun saidThe god of wind will continue to do what others can't do;Do what others can't;Do what others don't want to do, stand at the starting point and look up to the future. 
Picture: Wang Jianjun delivered a speech on the spot, Zhang Ming, Chief Commercial Officer of Fengshen Tire Co., Ltd., and shared the 2023 performance review & 2024 business plan with all partners.
Mr. Zhang mentioned that in 2023, Fengshen Tire will adhere to "market-oriented, result-oriented, and problem-oriented", continue to focus on "customer needs and market demand", and with the support of partners, sales performance will grow against the trend, and a number of data will increase significantly. The overall sales volume of the domestic replacement market is expected to increase by 73%.Among them, the sales volume of various market segments such as TBR replacement market, Pirelli TBR, ROTR, and OTR also increased significantly.
Mr. Zhang continued that in the face of the upcoming 2024, Fengshen Tire has established a new performance targetAnd from the marketing strategy, brand strategy, product strategy, channel strategy continue to make efforts, comprehensive development, hand in hand with all partners to create a new brilliance!
Picture: Zhang Ming speaks on the spotNew products, new technologies, new markets
Fengshen tire is the leader of "quality".
Under the fierce market competition, how can Fengshen Tire stand out from the crowd of products and consolidate its competitive position?This tests its independent research and development capabilities, and provides consumers with higher quality products with continuous product innovation.
In the face of the new competitive environment in 2024, Fengshen Tire has also launched a series of new products to help partners sell tires in 2024.
Zhang Lingxin, Director of TBR R&D Department of Fengshen Tire Co., Ltd., and Deng Shichao, Deputy Director of Marketing, introduced the performance highlights and market advantages of TBR's new products. Among them, the flagship brand Pengtu ASL01 Plus, the star products Marathon 6600 series ASR11 and AGR12, and the traffic products Mach 3000 series ASR31 and AGR32 12R225. Medium and long-distance kingpin product portfolio in the road test stageDemonstrated an excellent mileage experience。Included 12r22.5 short and medium distances, 1200R20 short and medium-haul, metric specifications, 16-inch light trucks and other market segments have released new product specificationsMeet the tire needs of different customers
Wang Zhiping and Su Youzhe, deputy directors of engineering tire R&D of Fengshen Tire Co., Ltd., shared with us the latest news on the R&D and listing of engineering tire products. 
Picture: Wang Zhiping delivered a speech on the spot
Picture: Su Youzhe spoke on the spotWork together for a win-win situation
Awards are presented to outstanding partners
In 2023, Fengshen Tire has achieved excellent results, which is inseparable from the strong support of all partners. Subsequently, the ceremony entered the most important part - the award ceremony for outstanding partners. Fengshen Tire presented a series of awards to the outstanding dealer and retailer partners in 2023. 
By recognizing their outstanding performance, it not only encourages their hard work and dedication, but also sets an example for other partners and inspires more people to pursue excellence. Compete with each other to show the true character of heroes. The brave wins in the big waves, and vows to start the journey for honor. They have found their life value in different fieldsIt has also brought vigorous impetus to the channel sales growth of Fengshen Tire!Leadership empowerment,
Help partners achieve high-quality development
In order to enhance the leadership of our partners, Fengshen Tire invitedShi Chao, the founder of Car & Wheel, and Liu Ying, a senior leading coach, shared the theme of "Activating Leadership and Leading a New Future".
Picture: Shi Chao spoke on the spot.
Picture: Liu Ying spoke on the spot.
This special and interesting sharing attracted a wide range of interest from the participating dealers, retailers, and owners. Everyone found their potential in actively cooperating and interacting, listening carefully, and at the same time, they were also thinking about how to better lead and motivate their subordinates to form better communication skills and influence.
Write at the endIn the warm applause of partners, the 2024 Fengshen Tire Domestic Market Dealer Annual Meeting came to a successful conclusion.
The one who should be the rider is also powerful;Those who cannot be lost are also timely". Fengshen Tire hopes to continue to work with all partners in 2024 to fly against the wind, ride the wind, and achieve better results!