On December 25, Xiaomi announced that it will hold a Xiaomi automotive technology conference on December 28. This conference only released technology, not products, which means that the car release will wait for next year.
What kind of car is Xiaomi going to build?At the Xiaomi automotive technology conference, Lei Jun will announce this answer.
Lei Jun said that at this press conference, all employees reached a consensus: there is no shortcut to building a car, a century-old track. Adhere to positive development, start from the underlying core technology, invest tenfold, and build a good car!
Lei Jun also said that this technology conference will be a culmination of Xiaomi's technology accumulation over the past 13 years. "It's a long time, so I hope you can prepare in advance. ”
Xiaomi did not choose OEM, chose to build its own car, and the current production qualification belongs to the off-road vehicle of Beijing Automotive Group
Lei Jun feels that Xiaomi has many natural advantages in making cars. In his cognition, the essence of today's smart electric vehicles is the integration of the consumer electronics industry.
Judging from the **and** of the Xiaomi Su7 that netizens spoiled, the new car is very similar to the Porsche Taycan. This proves from one side that the appearance of the electric sedan Xiaomi Su7 is the best.
Lei Jun is still worried about Xiaomi cars, afraid that "if it doesn't become popular, everyone won't buy it", and he is even more worried that "everyone will buy it, but if you have to wait for a year or two, you will definitely be scolded miserably", all kinds of anxiety.
The Ministry of Industry and Information Technology's vehicle purchase tax exemption vehicle information shows that the Xiaomi SU7 battery pack capacity is 101kWh and 736kWh, each battery pack is available in two battery configurations.
According to Lei Jun's plan, Xiaomi Auto's first model is planned to sell 100,000 units in the first year, and a total of 900,000 units will be delivered in the next three years, "entering the first camp of the industry in 2024".
Xiaomi's biggest advantage is that it has a group of loyal "rice noodles", and this batch of rice noodles will be the core supporters of Xiaomi cars.
Industry experts believe that the pricing of Xiaomi's first car is very critical, and if it is high, it will not be the most suitable market for the rice noodle group, and it is also a difficult problem whether the rice noodle will pay at that time.
According to relevant news, Xiaomi Auto may provide a total of four versions, with a price range of 190,000-300,000 yuan, and the main competitors include Zhijie S7, AVATR 12 and other models.
A few more words
Recently, there has been a lot of news about Xiaomi making cars. It is reported that at present, the official account of Xiaomi Auto has been opened, and the official publicity channel has been put in place.
At present, the domestic new energy vehicle market has entered the "knockout" stage, and Xiaomi Auto has actually missed the first time for market development when it enters the game.
For Lei Jun and Xiaomi Automobile, this battle can only be successful, not defeated. Judging from Lei Jun's series of speeches, Xiaomi's internal car manufacturing business seems to be more valued than the mobile phone business.