Started to change face ?TSMC and Samsung have announced that foreign media and the mainland will no

Mondo Technology Updated on 2024-01-31

In the modern technology field, semiconductor chips are considered to be critical and key technologies, which are not only the core of electronic products, but also the cornerstone of emerging technologies such as artificial intelligence, 5G communications, and the Internet of Things. Therefore, mastering advanced chip production technology is essential for a country's scientific and technological leadership. In recent years, in order to maintain its hegemony in the chip field, the United States has suppressed Chinese technology companies and issued chip bans many times, trying to achieve a monopoly on the global chip market through technological blockade.

In order to circumvent U.S. restrictions and ensure their market competitiveness, TSMC and Samsung, the world's top chip manufacturers, have announced the construction of factories in the United States. However, as the U.S. puts more pressure on the two companies, they have also begun to rethink their marketing strategies and partners.

According to reports, TSMC invested $40 billion to build 5nm and 3nm factories in the United States, while Samsung also plans to invest $17 billion to build a wafer factory in the United States. These investments are believed to meet the demand for high-end chips in the U.S. market, while also circumventing U.S. restrictions on imported chips.

However, TSMC and Samsung's decision to build a factory in the United States is not only based on market demand, but more importantly, on access to advanced chip manufacturing technology. The U.S.** requires these Taiwanese and South Korean companies to surrender core data and materials in exchange for U.S. compliance and market access. This means that the United States is trying to strengthen its control over the global chip market through technology transfer and data acquisition. For TSMC and Samsung, this is a game of interests that cannot be ignored.

With the engagement with the United States, TSMC and Samsung gradually realized the hegemonic and irrational attitude adopted by the United States in technical cooperation. In order to protect their core technology and market share, they had to change their original plans and began to readjust their marketing strategies.

TSMC and Samsung have reportedly announced that they will build factories in markets such as Japan and expand their own production capacity. This means that they will gradually reduce their dependence on the US market and seek development opportunities in other partners and markets.

In the process of TSMC and Samsung's "face change", the Chinese mainland market has played an important role. As one of the world's largest electronics manufacturing bases and consumer markets, Chinese mainland has always been one of the important markets for TSMC and Samsung. However, due to U.S. restrictions and lockdowns, the share of the two companies in the Chinese market is gradually decreasing.

Despite this, the semiconductor industry in Chinese mainland is developing rapidly, and the demand for high-end chips is growing. In addition to TSMC and Samsung, a number of new chip manufacturing companies such as SMIC have also emerged. As a result, TSMC and Samsung need to rethink how they look for new opportunities and competitive advantages in the Chinese market.

In the global semiconductor market, countries are strengthening independent innovation and technology research and development. In order to seize market share, TSMC and Samsung need to pay more attention to market demand and technological innovation, and continue to launch advanced chip products that meet customer needs. Only through continuous innovation and optimization can we win more market share.

In the era of globalization, economic ties and technological exchanges between countries are getting closer and closer. TSMC and Samsung, as leading companies, need to strengthen cooperation with other countries to jointly promote the prosperity and development of the semiconductor industry. By strengthening cooperation and exchanges, we can not only broaden market channels, but also improve the technical level and reduce production costs, so as to achieve mutual benefit and win-win situation.

In addition to the U.S. and Chinese markets, TSMC and Samsung should also look for opportunities in other potential markets. For example, Japan, as a developed technology country, has a huge consumer market and strong scientific research capabilities, and there is a great demand for high-end chips. By establishing a factory in Japan, it is possible to further expand production capacity and meet the needs of the local market.

TSMC and Samsung, as global chip manufacturing giants, are facing huge market pressure and technological challenges. Under the restrictions and lockdowns of the United States, they need to rethink their market strategies and the choice of partners. In the global semiconductor market, market demand and technological innovation are the key to gaining a competitive advantage. At the same time, strengthening international cooperation and exchanges and finding new market opportunities is also an important strategy for TSMC and Samsung to get out of the predicament and achieve sustainable development. It is hoped that TSMC and Samsung can find their own position in the market competition and continue to play a leading role in the development of the global semiconductor industry.

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