Recently, beauty retailer Beautyque NYC announced that it is testing a VR app in the beauty space that allows users to immerse themselves in a virtual beauty shop, interact with products and purchase products.
It is reported that the new Beautyque Verse app comes from the evolution of the 3D store concept, combining VR technology with beauty shopping, and Beautyque Verse users will be able to explore, interact and purchase products in a 3D environment, as well as interact with other shoppers. Detailed product demonstrations enhance the product discovery experience, with more than 20 products coming soon to support AR try-on. The app's built-in "BeautyQoach Amara" artificial intelligence guides users through the store and provides tailored product recommendations based on chat interactions.
"It's not just about enhanced visual quality and user interfaces, we've integrated advanced AI and AR capabilities to create a more personalized shopping experience," said Sonia Khemiri, co-founder of Beautyque NYC. The platform is more intuitive, interactive, and tailored to each user's preferences, reflecting our commitment to innovative and customer-centric design. ”
The Beautyque Verse app is currently available on iOS, Android devices, and Oculus headsets, and the upcoming WebXR version will provide users with a way to work on other platforms.