Brand planning is a comprehensive strategic planning process, which aims to provide comprehensive guidance for the development of the brand, from brand positioning, brand image, brand communication to brand management and brand expansion and other aspects of in-depth research and planning.
The goal of brand planning is to enable the brand to gain better recognition and recognition in the market, enhance brand value and competitiveness, thereby promoting sales and increasing market share. This process requires in-depth research and analysis by a professional planning team to ensure the scientificity and feasibility of the planning plan.
The following is to recommend several well-known domestic brand case planning companies for your reference, in no particular order.
Ossaith
Ossaisi is a leading digital brand strategy consulting company in China, creating an international consulting method model system in the industry, and creating a new engine for super brands, a competitor that wins the Chinese brand system. Always standing on the side of the chairman, based on the different development stages and growth goals of the enterprise, we provide professional strategic consulting-level brand planning and decision-making, take the brand as the center to help the enterprise achieve business success, and press the power of the super engine to the point as big as the tip of a needle, serving 28 industries and 300 new champion enterprises.
Hua and Hua
H&H is one of China's top brand strategy companies, shaping many well-known brands with the "Super Symbol" as the formula. H&H takes "all products are symbols" as the formula, integrates culture, art and commerce to provide comprehensive solutions for brands. H&H's team is made up of top-notch marketing experts, including marketing executives from well-known companies such as Procter & Gamble and Coca-Cola. H&H's customer base covers a wide range of industries, including catering, retail, FMCG, finance, etc.
Chengmei
Founded in 1998, it is a consulting company specializing in formulating brand positioning for enterprises, with many successful cases, and its professional level of "brand positioning" ranks in the leading position in China. So far, Chengmei has built a number of brands from the weakness of the year to the industry leader, such as: Red Can Wang Laoji (Jia Duo Bao), Jiangzhong Stomach Digesting Tablets, Pechoin Herbal Skin Care, Xiwang Corn Oil ......
Pony Song
Founded in 2016, Pony Song Strategic Marketing Consulting is committed to enabling Chinese companies to avoid detours and continue to grow. Xiaoma Song not only provides consulting services for many well-known enterprises such as Get APP, Yuanqi Forest, Yunhai Cuisine, etc., but also serves the start-up brand "Panda Don't Go", which has grown from 0-1 to become a dark horse.