American pop singer Taylor Swift was elected Time Magazine's Person of the YearAmerican pop singer Taylor Swift (nicknamed "Mildew") was elected as the 2023 "Person of the Year" by Time magazine on the 6th, becoming the first woman to be named Person of the Year twice since the magazine selected Person of the Year. This makes the outside world wonder why Swift was favored by Time.
"Mildew" appeared on the cover of Time magazine.
Time magazine recently announced the finalists of the Person of the Year, including King Charles III of the United Kingdom, OpenAI founder and CEO Altman, etc. The magazine eventually named Swift Person of the Year, introducing that she was the first person to be selected for her artistic achievements and the first woman to be recognized more than once.
Time magazine's Person of the Year selection once favored male national leaders and CEOs. In 2015, then-German Chancellor Angela Merkel became the first woman in nearly 30 years to be named Time magazine's Person of the Year. In 2017, Swift was named Person of the Year for the first time by the magazine for "breaking the silence and encouraging women to speak openly about things like wrongdoing."
Swift's popularity has risen for more than a decade, and the 33-year-old has achieved a kind of 'nuclear fusion': bringing art and commerce together to unleash historic power. Time magazine said Swift was named Person of the Year because she found a way to bring hope to people around the world in this era.
After being named Person of the Year, Swift told Time, "It's the proudest and happiest moment I've ever felt, and it's also the most satisfying and free-going moment I've ever felt." She also spoke publicly for the first time about her relationship with her boyfriend, American football player Travis Kells. In October, her appearance at the Travis race site even boosted the game's ratings.
According to the US media, this is just a small aspect of "Swift economics", and her influence in the world music, film and entertainment circles has led to many fields such as peripheral goods, tourism, hotels and catering. According to CNN, Swift's global tour this year has been extremely popular, with ticket revenue of about $2.2 billion in North America alone, according to market research firm QuestionPro. According to statistics from the "Global News Network" in June this year, Swift's concert in the first half of this year drove economic benefits of $5 billion worldwide.
Swift ruled not only the concert venue, but also the movie theater. According to CNN, Swift's concert spin-off "Taylor Swift: The Times Tour," which was launched in October this year, grossed about $96 million in its opening weekend in the United States and Canada, making it the highest-grossing concert film in North America in its opening weekend. Now the global box office of the film has reached nearly 2500 million US dollars, not only became the highest-grossing concert movie in film history, but also broke Hollywood's commercial ecological model for many years because of the direct distribution method of cooperation with theaters.
*: Global Network.