Start planning for my 2024
Although Christmas is still a few days away, for many Amazon sellers, this year's peak season has ended early.
On the one hand, there is a visible decline in order volume, and on the other hand, there is the continuous impact of platforms such as temu.
However, there are only a small number of sellers who can make money on temu, and most of the entrants have become cannon fodder.
temu is racing around the world
Third-party sellers are frequently "backstabbed"...
With the two killer skills of "extremely low price + slashing", Temu's continuous soaring has surprised many experts. 15 months after its launch, temu is not only inNorth American marketGaining a firm foothold, its global expansion strategy is even more successful. Since the peak season of this year, temu has been in successionFrance, Japan, MexicoWhen overseas markets become popular, the number of local users has risen sharply. As shown in the figure below, Temu has been online in Mexico for half a year, and its traffic has surpassed SHEIN, and it is approaching Amazon and Meikeduo.
*: Screenshot of Weibo.
Not only that, but Temu continues to spend a lot of money on advertising in North America. Last week, the Super Bowl announced the list of advertisers for 2024, which was also confirmedTemu will once again land in the "Super Bowl", reaching hundreds of millions of viewers。At that time, temu is bound to usher in a new wave of traffic peaks.
*: Late latepost
However, it is not easy for sellers to eat this wave of dividends of temu, and they must first pass the buyer's price verification. Recently, a Temu seller suffered a "dumb loss" because he was not familiar with the rules of the platform.
Temu this old six!Seller's failure to refuse within 24 hours is deemed to be consent？I originally sold for 2975 yuan,directly reduced 12 yuan, I'm still a hairy?The seller then vented his displeasure online.
For this operation on the temu platform, sellers have turned on the spit mode:
"I remembered what people often say: if you don't speak, you will agree. temu: This operation is really outrageous".According to Brother Kan's observation, this is not the largest reduction in the nuclear price of the TEMU platform. Another seller complained: "ProcurementThe cost price is 26 yuan, the nuclear price is 30 yuan, excluding freight and labor, less than 3 yuan of profit. As a result, it can't be sold after it is put on the shelves, so you can reduce the priceDirectly reduce the price to 8 yuan for you, the system prompts 'If you don't reduce the price, it will affect your link authority and traffic', which is disgusting!”When Americans are really happy, don't treat sellers as people?I hope you don't get into the temu pit again."
But that's not the most exaggerated. According to netizens, one$25 for the product，temuRecommended**3 cents
*: Screenshot of Weibo.
How ruthless the price of temu buyers is, even a big man who has been deeply involved in foreign trade for many years admires: my foreign trade company has a niche product that has just been sold in temu, and temu's buyers have found the factory to inquire about the price. Look at how ugly it looks.
For sellers who plan to enter Temu, this industry boss also said bluntly: Xiaobai don't touch Temu, because big road goods are not profitable, and niche goods are difficult to find and do not run volume. I have accumulated more than 10 years of industry resources, and I can only earn pocket money. Senior sellers and factories can learn about temu and clear inventory.
Official announcement!Amazon's "** chain full custody" was officially launched
Will you join?
Therefore, for ordinary sellers, Amazon is still the first choice if they want to continue the road of cross-border going to sea. Although the platform also has such and such problems, at least there is still money for everyone to earn.
On the other hand, in order to regain traffic and attract more sellers to settle in, Amazon has also recently issued new policies. Not long after the launch of the new FBA policy, Amazon recently officially announced another blockbuster news: ".The overall solution of the Amazon chain(Supply Chain by Amazon (SCBA) "Officially Released!".
I don't know if you remember, at Amazon's annual global seller conference in September this year, the official said that it would launch the SCBA program (review" Amazon dropped two "bombs"!).This type of seller is a big plus), but it did not disclose which services are included in the SCBA. Now that the boots have landed, Amazon has finally unveiled the mystery of SCBA.
*: Amazon Global Selling.
Survey: Will you join the "Amazon Chain Total Solution"?Single selection meeting, simplified ** chain management 157 votes 3159% will not, worried about being cut leeks 212 votes 4266% pending, 25 out of 128 votes on the sidelines75% of the votes have expiredIn Kange's view, the overall solution of Amazon's ** chain integrates a number of Amazon advantage products such as FBA, AGL, AWD, MCF, etc., and is an end-to-end and integrated ** chain service. The seller only needs to pick up the goods from the supplier and the restFrom the first logistics, warehousing, distribution, to the final delivery to customers, Amazon SCBA services have all done it for you。Therefore, SCBA can be said to be launched by Amazon** Full custody of the chain
Amazon's ** Chain Overall Solution" official website:
Reminiscent of Amazon's updated FBA fee policy not long ago, joining the SCBA program will undoubtedly reduce the difficulty of sellers to prepare goods, realize automatic**, sellers do not need to worry about storage capacity limitations, and they canWarehousing configuration fees are exempted, and low-volume inventory fees are exempted(Auto ** needs to be enabled) and so on. In the future, sellers will only need to manage one inventory pool (AWD) to meet omnichannel needs and simplify chain management.
Of course, there is no such thing as a free lunch, Amazon'sHow much does the SCBA plan cost?？Brother Kan went to the official channels to search, but did not find a specific charging standard, but still found some clues, Amazon said: transportation, warehousing and distribution costs depend on the weight and size of the inventory, storage costs may also vary depending on the off-peak season.
Amazon's policies are changing with each passing day, and the requirements for third-party sellers will be higher and higher, although the profit margin is not as good as before, but for ordinary cross-border e-commerce practitioners, compared with other platforms, the success rate of making money on Amazon is still greater. What do you think?