In the era of big IP, having IP means topic, popularity, traffic and monetization ability, how to create a successful and popular IP for cultural tourism brands and broaden the value of cultural tourism resources has become a major pain point in cultural tourism brand marketing. With the rise of the concept of the metaverse, digital human IP can meet the diversified needs of cultural tourism brands, and cultural tourism brands can combine digital human with motion capture equipment to build a multi-form, wide-angle, creative and influential digital human IP marketing system for cultural tourism.
For example, Lanxian County, Shanxi Province has launched a 3D digital human "Lan Doudou", which is customized by 3D virtual digital humans based on local specialty potatoes to create a digital person that reflects the local cultural customs. In the future, the digital human Landoudou will also be applied in cultural tourism promotion, virtual explanation, virtual digital human live broadcast interaction and other aspects to promote the characteristic industries of Lanxian County, enhance the popularity of Lanxian County, and show the regional charm in multiple dimensions.
The cultural tourism brand has created an exclusive digital human IP through 3D virtual digital human customization, which can not only be used as a business card of the cultural tourism brand, but also can explore innovative digital human IP interactive content through motion capture equipment, bringing tourists an unprecedented tourism consumption experience.
For example, cultural tourism brands can combine inertial motion capture technology, drive digital humans behind the scenes with real people wearing motion capture equipment, tell cultural tourism stories and plant local good things in the form of virtual digital human live broadcasts, display cultural tourism culture in the form of digital humans + real people, promote cultural tourism specialties, and promote the sustainable development of cultural tourism communication.
You can also build a virtual and real photo interactive area in the next travel activity, so that digital people can break the dimensional wall through motion capture equipment, appear in offline activities and interact with tourists in real time, and attract tourists to check in in with digital human interaction.
If you also want to create an exclusive digital human IP in the era of big IP, and expand the application scenarios of digital humans in combination with inertial motion capture technology, you might as well learn about Guangzhou Virtual Power's full-stack digital human technology service solution!