Speaking ofCorporate videoAnd TVC commercials, I believe many people are no strangers, both are important means of marketing and publicity for enterprises, although corporate promotional films and TVC commercials are in the form of ** short films, but they are essentially different, today the North and South Film and Television will analyze the differences between the two.
The first is that the content of the expression is different.
The corporate promotional video contains complete corporate information, including the establishment background, development history, corporate planning, corporate vision, honors, product introduction, etc., and integrates the information required by the entire enterprise into the corporate promotional video to promote the development of the corporate brand.
TVC commercials are mainly aimed at the introduction of products, focusing on the characteristics and advantages of the products, so the whole ** needs to be concise and concise, and basically will not add too many corporate introductions to TVC advertisements.
The second is that the time is different.
For the corporate promotional video, because it is the promotion of the entire enterprise, it is generally long in time, generally 3-5 minutes long, but generally not more than 10 minutes, otherwise it will bring visual fatigue to the viewer, and then the publicity effect will be greatly reduced.
TVC commercials are mainly for the promotion of a certain product, usually 5-30 seconds long, generally not more than 60 seconds, and TVC advertising is measured in seconds, the longer the number of seconds, the higher the corresponding cost required.
Finally, the delivery channels are different.
The delivery channel of the corporate promotional video is mainly based on the network, through mobile phones, computers or other technical products that can be **networked**, which can be anywhere**, and the flexibility is very high. The production cost of corporate promotional films is lower than that of TVC advertising films, which is more acceptable to small and medium-sized enterprises.
TVC commercials are mainly placed on TV, and on TV**, the media and time and place are relatively fixed, lack of flexibility, and TVC commercials are billed by the second, especially some larger radio satellite TV, media charges are quite high, and the general small and medium-sized enterprises put TVC advertisements are relatively few.
The above is an introduction to the differences between corporate promotional films and TVC advertising films, it is worth emphasizing that in order to shoot and produce a good corporate promotional film and TVC advertising film to achieve better marketing results, it is still necessary to find a reliable and professional film and television production company like North and South China Film and Television, with a professional team and technology, and many cases of serving large enterprises, which are trustworthy.