In 2023, Zhongshan Hongguxuan Furniture *** hereinafter referred to as Hongguxuan) will continue to write its legend in the mahogany industry. This year, Hongguxuan has become the focus of the industry with its unique charm and unremitting efforts. Today, we will review the wonderful Hongguxuan in 2023 through 8 key words.
Hongguxuan Cup
On December 30th, the semi-final review meeting of the 15th "Hongguxuan" Cup New Chinese Furniture Design Competition was held in Hongguxuan Chinese Aesthetic Space, and 12 expert judges from the furniture industry came to the scene to conduct in-depth review and dialogue on the 50 shortlisted works.
From 2008 to 2023, the "Hongguxuan Cup" New Chinese Furniture Design Competition has become an important milestone for New Chinese Furniture. In the past 15 years, dozens of cities, more than 10 million kilometers of preaching itinerary have been praised by the industry.
Intangible cultural heritage ingenuity
In March 2023, on the basis of the recommendation of various cities, after review and publicity, Hongguxuan was selected as one of the "Top Ten Outstanding Intangible Cultural Heritage Workshops" in Guangdong Province. On December 11, in the evaluation results of the 2022 provincial intangible cultural heritage representative inheritor inheritance activities announced by the Guangdong Provincial Department of Culture and Tourism, Master Li Zhongliang of Hongguxuan was rated as an outstanding inheritor of provincial "intangible cultural heritage". On December 17, at the 3rd Zhongshan Vocational Skills Competition and the 2023 "Xiangshan Craftsman Cup" Mahogany Carving Project Competition, Master Wang Xinmin, the carver of Hongguxuan, won the first prize in the competition, Master Xiao Xuzhang won the third prize, and Master Li Binqi won the Excellence Award.
As the inheritance base of Dachong mahogany furniture carving skills in Guangdong Province, Hongguxuan has been committed to promoting the inheritance and promotion of traditional carving skills of Dachong mahogany furniture for many years with the mission of "ingenuity and craftsmanship to create heirlooms".
Design creativity
On March 14, at the 2023 Chinese Mahogany (Zhongshan) Design Exhibition, after being scored by specially invited dealer representatives, Hongguxuan's work "Shanghe Sofa Chair" won the "Chinese Mahogany Furniture Boutique Goldsmith Award".
On August 19, Hongguxuan brought the classic work "Fengyun Chair" to the 2023 "New Meaning" New Chinese Mahogany Furniture Design Exhibition, and won the "Chinese Mahogany Furniture Creative Design Award" in the 2023 "Good Life, Ingenuity and the Most Beautiful" Chinese Mahogany Furniture Selection, a major event of the exhibition.
Cultural exchange
In 2023, Li Xiaojie, former Vice Minister of the Ministry of Culture, former Director of the State Administration of Cultural Heritage, and Director of the Advisory Committee of the China Cultural Heritage Protection Association, Zhou Jingnan, researcher of the "Talent Program" of the Palace Museum, more than 20 members of the Theoretical Research Committee of the Guangdong Provincial Committee of the China Democratic National Construction Association, and more than 30 members of the grassroots committee of South China Agricultural University of Jiusan Society and other leaders visited Hongguxuan, conducted research and discussions, discussed exchanges and cooperation, and explored the timeless charm of Chinese culture in mahogany culture.
Smart Factory
On December 25, 2023, after months of fine craftsmanship, Hongguxuan Smart Home Factory ushered in an important milestone moment and was crowned with a golden top. This indicates that the project will enter a new journey in a phase, and it also shows that Hongguxuan intelligent factory is making great strides.
It will be a research center for high-end mahogany decoration, master-level mahogany collections, and high-end new Chinese mahogany furniture, a communication center for Chinese aesthetic lifestyle, and a market highland for future lifestyle.
Aesthetics of life
At the beginning of 2023, Hongguxuan's national art ingenuity promotional film became popular in the circle of friends, and this promotional film put forward the concept of "a new Chinese aesthetic life that we will eventually return to", so that urban elites can understand the Chinese life aesthetics and humanity contained in mahogany furniture. The promotional film is divided into four themes, each of which is a separate series, namely the craft film, the craft master film, the mahogany whole film and the new Chinese design competition film.
In addition, Hongguxuan collects the beautiful Chinese life in your mind from consumers across the country, and records the beauty and emotion in your life in the form of **.
Industry advice
Since 2023, Wu Chiyu, the founder of Hongguxuan brand, has successively appeared at the 13th China Mahogany Furniture Brand Forum, the 2023 Chinese Mahogany (Zhongshan) Design Forum, the 7th New Chinese Mahogany Exhibition, and the 14th China Mahogany Furniture Brand Forum, making suggestions and suggestions for the high-quality development of the industry and production areas on hot topics such as "long-termism and sustainable development" and "brand and digitalization empowering new growth of enterprises".
Glory and so on
On November 23, Hongguxuan won the 2023 Home Furnishing Consumer Favorite Brand for its core values and innovation, and received commendations on the same stage as well-known domestic home furnishing brands such as Gujia Home, Robam Appliances, and Hengjie Sanitary Ware.
On December 20, at the 2023 "Red Product Award" mahogany brand ceremony, Hongguxuan won 5 awards in succession: the brand won the "Top Ten Popular Brands of Mahogany Furniture" for 14 consecutive years;The high-end mahogany decoration made with all its efforts has been awarded the "2023 Mahogany Whole House Customization Hot Brand";As the founder of the Hongguxuan brand, Wu Chiyu was awarded the "2023 Mahogany Furniture Special Contribution Achievement Figure" for the first time;As the planner of Hongguxuan mahogany high-end decoration, Yang Jing, marketing director, has been awarded the "Outstanding Professional Manager of Mahogany Furniture" for 12 consecutive yearsFor 15 consecutive years, the "'Hongguxuan Cup' New Chinese Furniture Design Competition" has been held, and it has been awarded the "Top Ten News Events of Mahogany Furniture Enterprises in 2023". Several awards are issued together, full of glory, and extraordinary brand strength is blooming.
Looking forward to 2024, Hongguxuan will continue to maintain its entrepreneurial spirit of daring to be the first in the world, and provide consumers with more excellent Chinese lifestyle aesthetic products. We look forward to bringing us more surprises and touches in the coming days, and continue to write its own glorious chapter.