The sports competition itself is very tense and fiercely confrontational, and many friends who advocate excitement and like the thrill of hormones are very enthusiastic. However, with the development of the economy, especially the promotion of the reform of the sports market, the sports competition itself is no longer just an indicator of the "competitive dimension", and the good and bad of its promotion, the pros and cons of marketing, and the beauty and ugliness of shaping stars will have a direct impact on people's preferences, and will also make the income and profits of the owners and organizers fluctuate greatly.
It can be said that without a good marketing model, there will be no good industrial development;Without good industrial development, it will naturally not give back to the sports competition itself. High-quality promotion will make the sports competition more intense, and it will also make the organizer more profitable, and the win-win model will be achieved.
Obviously, Riyadh Victory's launch of the "Glory Tour 2024" is officially a sports marketing campaign that wants to achieve a win-win situation. It aims to bring the audience close contact with the legendary Ronaldo while making profits. Such a model is understandable, and it is also what many enterprises and companies in developed countries are trying. However, it is clear that the organizers have "made more mistakes" this time than those successful examples, and the outside world has far more criticism than praise.
Reason. The design of batches in the ticket release link makes it not convenient for the audience to buy tickets. And the random seating mode is really a bit ridiculous, some fans spent 3000 yuan **, and actually bought seats in the corner area;Some fans bought tickets early and were put in the area covered by the pillars. This made many spectators very unhappy, which led to a terrible ticket sales. This is certainly not the effect that the organizers wanted, however, it seems that they have not yet responded to it.
According to an interview with upstream news reporters, such cases are not a minority. A female fan who bought the 131 area complained to the outside world that she spent 200 euros to buy a ticket for the Spanish derby from a scalper, and was arranged in the area behind the rostrum, and now it costs 3880 yuan, and it is really inexplicable that she was arranged to the corner flag area very far. A gentleman with the surname also expressed his dissatisfaction, and his experience was similar to that of this woman. Even in 2019, when Juventus traveled to China, the ticket price for the top position was only 1099 yuan, which has increased several times in a few years after removing the depreciation factor.
In this regard, some of the green fans who bought tickets put their tickets on the second-hand transaction**, hoping to sell them at a low price and will not go again**;Some ticketing platforms have also started to discount**, and the situation is really not optimistic. The organizers were forced to arrange a live broadcast to relieve the pressure, but it is unknown what kind of effect such measures can have.
In short, sports marketing must be the right way for sports events to develop, promote to a larger fan audience, and help organizers make profits. However, not all marketing is positive and positive, and professionalism is a fundamental and essential element to achieve a win-win situation.