Consumers' diverse snack needs have given rise to distinctive product innovations, and the well-known casual snack brand Haoliyou has recently launched a new seasonal limited product - Haoliyou Pai Chun Apricot Flavor with real apricot pulp and fruit jam filling.
It is understood that the spring apricot rhyme seasonal limited edition is a taste innovation based on the classic Holyo Friendship pie, and its creative inspiration is from the Austrian dessert - "Sach cake". The delicate cake cake is coated with a classic chocolate flavour coating, and the marshmallow filling is filled with jam containing apricot pulp.
Holiyou Pai Chun Xingwei not only brings consumers a unique food experience, but also resonates emotionally with consumers through product name and packaging design. "Apricot rhyme" is homophonic to "lucky", meaning beautiful. The exterior design is based on the light green that symbolizes spring, and is decorated with pink flowers and bright yellow apricots, like a beautiful picture of spring, transforming the seasonal new into a "seasonal limited" that makes people look forward to it.
Jing Bei, deputy general manager of Holiyou China, said in an interview: "In recent years, we have launched a spring-limited product every year, and in this way, we will convey spring greetings to our consumers and welcome the arrival of spring with consumers. In the future, we will continue to optimize product design, promote category innovation and upgrading, and lead the healthy development of the industry. ”