So close and so beautiful, weekend to Hebei
On the morning Xi of December 12, at the opening ceremony and keynote forum of the "2023 China (Hebei) International Ice and Snow Tourism Development Conference", Hebei Provincial Tourism Association, together with 19 units, including the Swiss National Tourism Administration, the California Tourism Convention and Convention Bureau, the British Columbia Tourism Bureau, the Nagano Prefecture Industry Promotion Organization of Japan, United Airlines, and the Zhangjiakou Ice and Snow Industry Association, jointly released the "World Ice and Snow Tourism Destination Alliance" initiative. The event was jointly organized by the Hebei Provincial Council for the Promotion of International Trade, the Hebei Provincial Department of Culture and Tourism, the Hebei Provincial Sports Bureau, and the people of Zhangjiakou City.
The proposal proposes to jointly build an alliance cooperation and exchange mechanism. With the mission of "cooperation for development and development for peace", we will establish a world ice and snow tourism destination alliance with the participation of multiple countries, regions and business entities, and jointly build a world-class ice and snow tourism destination "community" by formulating the alliance's cooperation charter, determining the rotating chairmanship, and promoting the twinning development of the world's ice and snow tourism destinations, so as to form an exchange and sharing mechanism with complementary advantages, resource sharing, mutual benefit and win-win results, and linkage development, so as to better promote the cooperation and development of world-class ice and snow tourism destinations.
The initiative proposes to build a professional cooperation service platform. The World Alliance of Ice and Snow Tourism Destinations will be committed to providing diversified and professional services for members, carrying out education and training of ice and snow tourism talents among members, building a platform for capital financing cooperation, establishing a mutually beneficial sharing mechanism for the tourism market among members, strengthening cooperation with relevant international organizations and international tourism organizations with an open attitude, establishing high-level ice and snow tourism research and consulting institutions, and holding annual meetings, summits, seminars, expos, China Merchants and other activities will promote business cooperation and experience sharing among members in an all-round way, promote the high-quality development of global ice and snow tourism, and accelerate the integration and development of ice and snow tourism and other industries.
The initiative proposes to jointly build high-quality ice and snow tourism products. The World Alliance of Ice and Snow Tourism Destinations should give full play to its role as a platform, call on alliance member countries, international tourism organizations, and industry experts to jointly formulate unified international standards for the evaluation of world-class ice and snow tourism destinations, formulate more innovative, open and shared special standard systems for ice and snow tourism services, and jointly promote the standardization of world ice and snow tourism destinations. Advocate and support countries and regions around the world to base themselves on the characteristics of ice and snow resources and local cultural customs, scientifically plan and lead, create a number of excellent ice and snow tourism destinations with distinctive characteristics, provide consumers with more high-quality products for ice and snow cultural tourism with a sense of experience, gain and meet consumer needs, and lead the high-quality development of global ice and snow tourism.
The initiative emphasizes adhering to the path of green and low-carbon development. The World Alliance of Ice and Snow Tourism Destinations should actively advocate the concept of "green, ecological and sustainable development", use new technologies and new models to develop high-quality ice and snow tourism products, put an end to low-level duplicate development, and actively carry out "traceless" tourism activities such as ice and snow sports, nature education and ecological experience, so as to achieve ecological priority, conservation and intensive, green and low-carbon development, and contribute to regional economic development and people's livelihood and well-being.
On the same day, the opening ceremony and keynote forum of the "2023 China (Hebei) International Ice and Snow Tourism Development Conference" was held in Chongli, Zhangjiakou. With the theme of "Focusing on the Post-Olympic Games and Sharing Ice and Snow Feelings", this conference will carry out investment negotiation and international exchanges in the fields of ice and snow sports, cultural tourism, hot spring vacations, and post-competition utilization of venues, and strive to build a comprehensive international exchange and cooperation platform integrating ice and snow sports, cultural tourism, investment negotiation, and ski events, strengthen exchanges and cooperation in the world's ice and snow tourism destinations, focus on expanding the influence of the Winter Olympics brand, promote the follow-up utilization of Winter Olympics competition venues and the healthy and sustainable development of the ice and snow tourism industry, and strive to make "cold resources" It becomes a "hot economy".