Listen to the radio while having breakfast, "listen to books" in the crowded subway, and open the audio platform at night to catch up with radio dramas and ......I don't know when "ear chasing dramas" has become an indispensable part of the life of Wu Qian, a "post-00s" girl.
The audio fills my fragmented time, which I love. Wu Qian is a newcomer to the workplace, calling herself an "audio enthusiast", "Audio reading is not constrained by time and space, and it can also acquire knowledge, which is too suitable for us 'office workers'".
From screen reading to audio reading, from watching ** to listening to radio drama ......Nowadays, with the rapid development of the Internet and 5G technology, more and more Chinese young people are falling in love with the charm of sound, and "listening to books" and "chasing dramas" with their ears have become a way of life, setting off a "new trend".
Listen to the cry, you must go to see this walnut tree when you have the opportunity. Yu Jing, who is still in college, recently became obsessed with the radio drama "Walnut Tree Love", she told reporters that she has always loved "listening to books", recommended by a friend, she tried to listen to two episodes of radio dramas, "This is a true story that happened in Shengzhou Village, Shaoxing, Zhejiang, the husband dedicated his life to China's nuclear industry, and his wife guarded the walnut tree at home for a lifetime, so the family and national conditions moved me very much."
As Yu Jing said, true feelings are the key to "attracting fans" in audio programs. With the increasing maturity of the audio market, many audio manufacturers, knowledge service providers, and sound enthusiasts are keenly capturing the "ear economy", digging deep into real stories around the world, and creating high-quality audio content.
For example, in Shengzhou, which has a history of 10,000 years of civilization, its humanistic history has always been the source of living water for literary and artistic creators. According to the relevant person in charge of the Propaganda Department of the Shengzhou Municipal Party Committee, in recent years, the Shengzhou Rong ** Center has given full play to the advantages of team resources, relying on the stories of local characters, and continuously arranged the radio dramas "The Trumpeter of the Nation - Ren Guang" and "The Love of the Walnut Tree", which have won the love of the audience.
Sound creates images and conveys emotions. Radio drama director Qian Yong introduced in an interview that visual art is easy to be limited by the venue, and radio drama is an art of listening with ears, integrating all sound elements such as character dialogue, ** contrast, natural sound effects, etc., which can stimulate the emotional resonance of the audience.
The prototype of the walnut tree in the recently filmed radio drama "Walnut Tree Love". Photo by Xiang Jing.
It's winter, and in a small yard in Sanjiang Street, Shengzhou City, the walnut tree more than 3 meters high is still standing, becoming a popular "check-in point" for tourists, and the story of Wang Xianqin, the prototype of the protagonist of the radio drama "Walnut Tree Love", has been passed down as a beautiful story. What Wang Xianqin, a 79-year-old grandmother and winner of the honor of "Good Chinese Man", did not expect was that the story that happened to her could be known and moved by so many young people through her voice.
It is true that the "post-00s" grew up in the era of the rise of the Internet, and their lifestyles are also easily affected by Internet social networking. According to the "Post-00 Long Audio Consumption Trend Report (2023)" released by NetEase Cloud** and 36Kr Research Institute, long audio is deeply embedded in the daily life of contemporary young people and has become a channel for obtaining "light knowledge". Among them, "post-00" users account for 72% and are the main consumer group.
A classic web text, an interesting cross talk, and a moving radio drama ......Relying on audio platforms such as "Himalaya", "Lychee" and "Dragonfly", the colorful world has been introduced to the ears and enriched the spiritual world of young people. The "post-00s" youth who works part-time as a dubbing on an audio platform believes that listening to dramas is more graphic than watching dramas, and it is easier for people to be emotional, and he has found self-worth in the world of sound.
* China News Network reporter Xiang Jing).