The wind has changed, the second "Huawei" has made a statement, and the situation that Apple is worried about has finally appeared
As we all know, due to the crazy restrictions of the United States, the development of many Chinese companies such as Huawei has been affected. However, there are two sides to everything, and the technological blockade of China by the United States and Western countries has made domestic enterprises recognize it"The underlying technology is not meant to be bought, and you can't ask for it"In order to no longer be controlled by others, many domestic manufacturers have embarked on the road of independence.
For example, in the high-end smartphone market, only Huawei can compete with Apple as a domestic brand in the past, but now, with Xiaomi, OV and other manufacturers in the high-end market are willing to exert force, especially Xiaomi, not only put forward an eye-catching benchmark Apple"Slogan", and also took practical steps to launch high-end products such as the Xiaomi 13, and the global sales volume has entered the top three in the world. Global sales are among the top three.
Some time ago, Xiaomi announced its financial report for the second quarter of 2023, and judging from the data, it has to be said that under the leadership of Lei Jun, today's Xiaomi is no longer the Xiaomi that was listed five years ago. This year, Xiaomi's total revenue in the second quarter was 67.4 billion, the gross profit margin reached 21%, and the net profit was 5.5 billion yuan, a year-on-year increase of 147%, and various data were surpassed compared with five years ago.
In addition, Xiaomi's current development is also relatively comprehensive, in addition to smartphones, it also involves smart homes, smart robots, new energy vehicles and other fields. The reason for Xiaomi's all-round development is to reshape Xiaomi's high-end brand and change people's perception of the Xiaomi brand with the help of Dongfeng new energy vehicles.
You must know that Lei Jun formulated it at the beginning of its establishment"Hardware + Software + Services"The Internet triathlon development model uses mobile phone thinking and hardware as traffic input to obtain software and services for capital realization. Thanks to this model, Xiaomi has achieved great success, but due to its long-term deep cultivation in the low-end market, Xiaomi's layout and awareness in the high-end market are extremely lacking.
Now, the smartphone industry has entered the second half, from the boom period into the stock era, with the high-end market to drive the penetration of the low-end market, like Huawei, Apple, after stabilizing the high-end market, and then penetrate the low-end market, it will be easier. Xiaomi, on the other hand, is more difficult to impact from low-end to high-end.
Even in the most difficult times, there are Xiaomi Xi students who want to give up doing high-end, at this time Lei Jun said that high-end is Xiaomi's road, but also a battle of life and death. Only by going to the high-end can you promote technological progress and be invincible in the future industry competition. Lei Jun made an accurate judgment on the market and made the right decision, and there is a high-end machine that deserves the attention of 13 out of 1,000.
It is undeniable that Lei Jun is Xiaomi's"Soul figures", always leading Xiaomi in the right direction. In fact, no matter what topic is about Xiaomi, Lei Jun will be mentioned in the end. It can be said that Lei Jun is to blame for the rise of Xiaomi. For example, as soon as the financial report for the second quarter of this year was announced, it caused heated discussions in the industry, and some foreign media even said: Apple is worried.