In the past two years, many celebrities have joined the live streaming industry and have earned huge income. However, not all celebrities can successfully transform into anchors with goods, and some celebrities' live broadcast rooms are very deserted. For example, actor Dong Jinshan, who played Sha Seng in the online version of "Journey to the West", started the live broadcast to bring goods, but suffered a failure. There are only a few dozen people in Dong Jinshan's live broadcast room, and almost no one places an order to buy goods. Although he didn't complain and still introduced the product professionally, there were very few likes and gifts for this live broadcast. Some netizens recognized Dong Jinshan and ridiculed topics related to "Journey to the West" in the live broadcast room.
There are many reasons for Dong Jinshan's failure to bring goods. First of all, the products he chose were not special, such as masks, towels and hand sanitizer, which are all common goods that can be bought everywhere in the market, and there is no competitive advantage. Secondly, Dong Jinshan lacks the support of a professional team, he has no assistants and operation staff, and he talks to himself alone during the entire live broadcast process, and there are few opportunities to interact with the audience, which is very embarrassing.
However, Dong Jinshan did not give up, he began to study the ** chain, and finally selected China's first "smart juice cup" as a new commodity. This juice cup has received wide attention and recognition, not only sold 450,000 units in a month, but also received the endorsement of Dong Mingzhu, chairman of Gree Electric Appliances. This portable juicer from the United Kingdom is very popular with Chinese consumers and has become an Internet celebrity hit.
So, why is this juice cup so popular?First of all, it is very light and convenient, not only a water cup, but also a juicer. The lid of the cup hides a slotted knife head, so you can squeeze and drink juice anytime, anywhere. Secondly, the combination of the motor and the cutter head of the juicer cup is very powerful, which can easily crush all kinds of hard objects, even ice cubes. The juice cup has a built-in lithium battery, which can be juiced 10 times at a time, which is very convenient. In addition, the juice cup is also very safe, one-click cleaning does not hurt hands, and the cup body is made of environmentally friendly materials, which is safer for food contact.
The rave reviews for this juicing cup have been rave about those who have used it. It is not only suitable for carrying out and about, but also can make a variety of fruit and vegetable juices, milkshakes and baby food, etc., which is simply an artifact for supplementing nutrition in winter. If you place an order now, you can also enjoy fast delivery nationwide, a 45-day free trial, and a free replacement within 3 years. The original price is 499 yuan, and now **999 yuan, support interest-free installments and 7 days no reason to return.
Dong Jinshan's failure to bring goods and the success of the juice cup have sparked a lot of discussion. People are beginning to think about the logic of celebrity delivery and the key factors of success. In the live streaming industry, choosing the right products is very important, and it requires the support and planning of a professional team. At the same time, consumers are increasingly demanding healthy, convenient and practical goods.
The impact of the whole incident on society is the further development and exploration of the celebrity goods industry. The influence of celebrities can drive the sales of products, but it is also necessary to choose the right products and reasonable publicity techniques. For consumers, they also need to be cautious when choosing products, not only paying attention to celebrity endorsements, but also paying attention to the quality and practicality of the products themselves.
In general, Dong Jinshan's failure to bring goods and the success of the juice cup provide us with many inspirations. The development of the celebrity delivery industry requires many factors, including the selection of the right goods, the support of a professional team, and the needs of consumers. We should learn lessons from this, not only for the development of the celebrity industry, but also for the guidance and education of consumers.