Wandering in the night of the liquor industry, the four giants left silently. They seem to be carrying the rush of the times, Yuan Renguo of Kweichow Moutai, Cai Hongzhu of Daohuaxiang, Li Qiuxi of Fenjiu and Zhou Xiaofeng of Gubeichun of Shandong Province have bloomed in the industry with different legends, but they have passed away one after another in just two years. This is a shock to the industry, a farewell to an era.
Cai Hongzhu, the creator of the fragrance of rice flowers, his entrepreneurial story like the dawn of life ignited a flame of hope in people's hearts. He founded the company with only 1,500 yuan, which gave wings to the take-off of rice flowers, and the company's revenue was as high as 60.5 billion yuan last year, making this brand show the first-class light in China. Cai Hongzhu's family is even on the Hurun Report, with a wealth of 8 billion yuan, ranking 755th in the country.
Li Qiuxi, the leader of Fenjiu, has created another legend in the liquor market. He brought Fenjiu to the top three in the industry, and won praise for its high sales and reputation. However, unlike Cai Hongzhu, Li Qiuxi passed away silently at the age of 63 at the most energetic moment.
Three months ago, Yuan Renguo of Kweichow Moutai passed away, leaving behind the glory and legend of Moutai Group. He is one of the founders of Moutai Group, with his marketing wisdom, he made Moutai a luxury product, and indispensably promoted Moutai with the endorsement of Wu Jing in "Wolf Warrior 2". The news of his departure seems to be the finishing touch to Moutai's glorious period.
Finally, Zhou Xiaofeng of Gubeichun, Shandong, is known as a "turnaround expert", and when he took over the company, he was faced with an abyss of losses. However, it took him just one year to turn the company into a profit, and a year before he died, he generously gave the company's more than 2,000 employees a salary increase. His death is like a symbol of the end of an era.
The departure of these four giants is not only a loss for the liquor industry, but also the end of an era. They have made great contributions in branding, marketing strategy, and business operations. What they left behind is an indelible legacy and a deep remembrance of the industry as a whole.