A complete withdrawal from the Chinese marketApple officially announced that foreign media studied Cook's response plan
Since the reform and opening up, the Chinese market has been invaded by foreign companies, including Apple, a world-renowned technology company. After the death of Steve Jobs, Tim Cook took over as CEO of Apple, and he attached great importance to the Chinese market and visited China several times to strengthen ties with China. With the continuous reform and opening up of the Chinese market, Apple has begun to fully explore the Chinese market.
Before Apple entered the Chinese market, the Chinese smartphone market was still in its infancy, and domestic brands such as Huawei, Xiaomi, and OV were still exploring and developing. And Apple, with its cutting-edge technology and smooth operating system, quickly occupied the Chinese market and became the leader in the mobile phone market.
However, with the rise of Huawei, Apple's position began to be threatened. As a Chinese mobile phone brand, Huawei's high-end mobile phones are on par with Apple phones in terms of performance and user experience, and even surpass Apple products. At its peak, Huawei held more than 56% of the country's market share, while international brands such as Apple and Samsung were left behind.
Since Huawei was sanctioned by the United States, the situation has reversed. Apple has basically monopolized China's high-end mobile phone market and made a lot of money. Unexpectedly, Cook made an important decision some time ago that he plans to transfer 25% of his capacity to India by 2025 and 60% by 2027.
The decision led to the belief that Apple intends to withdraw from the Chinese market altogether. And foreign ** also thinks that Cook is shrewd enough. In fact, Apple's transfer of production capacity and ** chain to Southeast Asia can not only reduce dependence on the Chinese market, but also realize the old China policy of the United States, and pass"Made in India"Reduce costs and increase profits.
In order to open up the Southeast Asian market, Apple also coerced Foxconn and other foundries to build factories in India. For the first time, Foxconn, Apple's actual foundry, showed its loyalty, announcing the transfer of 300 billion production capacity from the mainland to India. Guo Taiming even made a bold statement, saying that Foxconn's construction of a factory in the mainland is for the mainland"Enjoy the meal"He even said that if Apple withdrew from China, thousands of companies would close down and millions of people would lose their jobs.
In fact, Apple's withdrawal from the Chinese market will not bring disaster to the domestic manufacturers on the ** chain. Because now there is a new leader to take Apple's place, and that is Huawei. According to reports, Huawei has launched the Mate60 series mobile phones equipped with Kirin 9000S chips and has received a large number of orders, so OFILM, Goertek Acoustics and other leading companies have rejuvenated.
More importantly, Huawei has not only revitalized the domestic mobile phone chain, but also promoted the development of high-end domestic chips. Through independent R&D and collaborative innovation, Huawei has successfully built the Kirin series of chips, ranking among the top chip manufacturers in the world. This not only broke the monopoly of foreign chip manufacturers, but also played an important role in promoting the development of the domestic chip industry.
In short, the reform and opening up of the Chinese market has brought huge business opportunities for foreign companies. However, with the growth of Chinese enterprises and the improvement of the domestic first-class chain system, foreign enterprises are also facing increasingly fierce competition. Apple's withdrawal from the Chinese market will not have a devastating impact on China's manufacturing industry and chain players, because Huawei has become the new leader. The author believes that with the return and development of Huawei, Chinese equipment manufacturers should not have to worry about it in the future, but Apple's space in the domestic market will be completely squeezed.