How to integrate and develop entity entrepreneurs with the e-commerce economy
Recently, the news of the elimination and closure of e-commerce in countries such as the Philippines and Indonesia has reached China, and the remarks about the serious impact of e-commerce on the real economy have aroused widespread concern, and some people have even proposed to ask the state to enact policies to cancel the e-commerce industry. Huang Gang's last article "E-commerce cannot be canceled, the real economy and e-commerce should complement each other and develop together", which resonated with everyone (please search for "Huang Gangzhu Entrepreneurship" on various platforms to view relevant content), today we will talk in more detail about the relationship between e-commerce and the real economy.
1. Summary of people's attitudes towards e-commerce.
There are probably several different views on the attitude towards e-commerce:
1.Restrict the development of e-commerce and protect the real economy.
Some people believe that e-commerce has had a serious impact on the real economy, leading to the closure of a large number of physical stores and rising unemployment. Therefore, they advocate that measures should be taken to limit the development of e-commerce in order to protect the real economy. Specific measures may include restricting the scale and scope of business of e-commerce platforms, raising the entry threshold of e-commerce platforms, and approving and supervising e-commerce platforms.
2.Encourage the development of e-commerce and promote economic transformation and upgrading.
Others believe that e-commerce is the trend of future economic development and should be encouraged and supported. They believe that the development of the e-commerce industry can drive employment, economic growth and innovation, while also improving the efficiency and competitiveness of enterprises. Therefore, they advocate that more support and preferential policies should be provided for the e-commerce industry to promote its rapid development.
3.Regulate the e-commerce market and protect the rights and interests of consumers.
There are also some people who believe that there are many non-standard behaviors and problems in the e-commerce market, such as the proliferation of counterfeit goods and the lack of after-sales service. These problems not only damage the rights and interests of consumers, but also affect the healthy development of the entire e-commerce industry. Therefore, they advocate that the supervision and management of the e-commerce market should be strengthened to protect the rights and interests of consumers, and at the same time promote the standardized development of the e-commerce industry.
4.Coordinate the development of e-commerce and the real economy.
There are also some people who believe that e-commerce and the real economy are not antagonistic relationships, but can promote each other and develop in a coordinated manner. They believe that measures should be taken to promote the integrated development of e-commerce and the real economy, and achieve coordinated development of online and offline. Specific measures may include encouraging brick-and-mortar stores to conduct online business, supporting e-commerce platforms to cooperate with brick-and-mortar stores, etc.
Second, the connection between e-commerce and the real economy is inseparable.
The relationship between e-commerce and the real economy is like a winged bird, complementing each other and being inseparable. E-commerce has given wings to the real economy, providing a broader sales channel and adding wings to the circulation and sales of goods. The real economy provides a solid foundation for e-commerce, with rich commodity resources and strong logistics support, so that e-commerce has a steady stream of fresh blood.
Ma Yun once said: "Only by combining the advantages of e-commerce with the advantages of traditional industries can we produce the effect of 1+1>2." This is also a good interpretation of the relationship between e-commerce and the real economy. The advantages of e-commerce are convenient, efficient, and personalized, while the advantages of traditional industries are authentic, credible, and textured. If the two are combined, they can achieve online and offline interaction and provide consumers with better services and experiences.
However, the development of e-commerce is like a double-edged sword, which brings huge opportunities to the real economy, but also brings huge challenges. On the one hand, e-commerce has promoted the circulation and sales of goods by providing broader sales channels, injecting new vitality into the development of the real economy. On the other hand, the rise of e-commerce has also put traditional brick-and-mortar stores under tremendous pressure. Declining sales, shrinking profits, and even closing doors have created an unprecedented crisis for the real economy.
However, this does not mean that the real economy is dead. On the contrary, the real economy has its unique advantages and irreplaceable position. The real sense of touch, the communication between people, and the real-time experience feedback are irreplaceable by e-commerce.
Huang Gang LeaderAs an entrepreneur, we must actively embrace e-commerce and explore new development paths with the advancement of technology and model innovation.
Third, the positive role of e-commerce in the real economy.
In today's world, the only constant is change. "E-commerce is an example of this change. It brings both opportunities and challenges to the real economy. In this new era, entrepreneurs in the traditional real economy can only be invincible in the fierce competition by embracing and adapting to changes.
I don't know if you have such feelings, when you mention "e-commerce", the first thing that comes to mind is **, Jingdong, Pinduoduo and other online shopping platforms. But in reality, e-commerce is much more than that. Today, let's take a closer look at the positive role of e-commerce in the real economy and see how the "magicians" of this new era have brought earth-shaking changes to the real economy.
First, e-commerce breaks down geographical restrictions and allows goods to be sold all over the world. In the past, brick-and-mortar stores had a very limited sales reach and often only covered the surrounding area. However, with the rise of e-commerce, even consumers in remote areas can easily buy their favorite products. This undoubtedly brings more sales opportunities to the real economy, a possibility that was unimaginable before the emergence of e-commerce.
In addition, e-commerce reduces the operating costs of physical stores. In the past, brick-and-mortar stores had to bear high rents, labor costs, and inventory pressures. However, with the help of e-commerce platforms, merchants can save a lot of costs. For example, selling online through e-commerce platforms can save on the rent of physical storesThrough data analysis, we can more accurately improve market demand and reduce inventory pressureAt the same time, transactions on the e-commerce platform can be delivered by express companies, which greatly reduces logistics costs.
In addition, e-commerce provides SMEs with the opportunity to compete fairly with large enterprises. In the past, small and medium-sized enterprises often had difficulty competing with large enterprises due to financial and resource constraints. However, the emergence of e-commerce platforms has changed this situation. Small and medium-sized enterprises can use e-commerce platforms to bring products to market at a lower cost and faster speed, and compete with large enterprises. This competition drives innovation and development in the real economy. The development of e-commerce has also given rise to many new career and industrial opportunities. For example, the emergence of e-commerce platforms requires a large number of professionals in online marketing, logistics and customer service. In addition, e-commerce has also promoted the transformation, upgrading and innovative development of traditional industries.
Fourth, the negative impact of e-commerce on the real economy.
The first is the impact on brick-and-mortar sales. As the products on e-commerce platforms are more transparent, consumers can easily compare different products** and choose a cost-effective way to buy, which makes many brick-and-mortar stores face the dilemma of declining sales.
Secondly, the development of e-commerce has led to the closure and closure of some traditional brick-and-mortar stores. In this highly competitive market environment, many brick-and-mortar stores are unable to sustain themselves due to poor management or the impact of e-commerce.
In addition, there are tax regulatory issues with e-commerce transactions. Due to the virtual and transnational nature of e-commerce transactions, some transactions may have tax evasion. This not only affects tax fairness and fiscal revenue, but can also lead to unfair competition. After all, those e-commerce companies that evade taxes can sell goods at a lower rate, thus occupying a larger share of the market.
In addition, due to the existence of some counterfeit and shoddy goods on e-commerce platforms, it is often difficult for consumers to distinguish the authenticity, which damages the rights and interests of consumers and also affects the healthy development of the e-commerce industry.
5. Policy support and guidance for e-commerce and the real economy.
We should not regard e-commerce as an "enemy", but as a tool to promote the development of the real economy. This requires corresponding policies and regulations to support and guide e-commerce and the real economy, which can not only promote the healthy development of the e-commerce industry, but also promote the transformation and upgrading of the real economy
First of all, the supervision of e-commerce platforms should be strengthened to protect the rights and interests of consumers. There are many counterfeit and shoddy goods on e-commerce platforms, and it is often difficult for consumers to distinguish the authenticity. Therefore, it is necessary to establish a sound regulatory mechanism, conduct regular inspections and evaluations of e-commerce platforms, and impose severe penalties on violations to maintain market order and consumer rights and interests.
Second, brick-and-mortar stores should be encouraged to expand their online business and achieve integrated development of online and offline. Physical stores have advantages in brand reputation, product quality, after-sales service, etc., but they also face challenges such as high operating costs and fierce competition. By providing financial subsidies, tax incentives and other policy measures, physical stores can be encouraged to carry out online sales, live streaming and other businesses, so as to transform offline advantages into online advantages and improve market competitiveness.
In addition, we can also strengthen the support for the e-commerce industry and promote the construction of e-commerce industry clusters. Through the construction of e-commerce industrial parks, incubators and other platforms, it provides one-stop services such as office space, talent introduction, and financing support for e-commerce enterprises, so as to attract more e-commerce enterprises to gather and form an industrial cluster effect. This can not only reduce the cost and risk of e-commerce enterprises, but also promote the development of the real economy.
In addition, we should strengthen the guidance of the e-commerce industry and promote the transformation and upgrading of the e-commerce industry. Through policy guidance, industrial planning and other means, we can guide e-commerce enterprises to increase technological innovation and brand building, and promote the development of the e-commerce industry in the direction of high quality and high added value. At the same time, it can also guide the deep integration of the real economy and the e-commerce industry to jointly promote the transformation and upgrading of the real economy.
Recently, I have noticed a policy-related news: "Several Measures to Further Boost and Expand Consumption in Guangdong Province" Yue Ban Han [2023] No. 305, which mentions ——
Promote the integrated development of rural e-commerce and rural mail and logisticsCounty-level e-commerce and express delivery synergyOn the basis of integrating rural trade and logistics resources such as daily consumer goods and agricultural products, strengthening the construction of commercial processing facilities for agricultural products such as sorting and packaging, and increasing the volume of agricultural products upward express business. ”
Encourage qualified enterprises and institutions to use new technologies such as big data, cloud computing, artificial intelligence, 5G, blockchain, and AR VR MRVigorously develop new forms and models of consumption, to create new consumption scenarios such as smart supermarkets, smart restaurants, smart post stations, smart bookstores, etc., and provide smart tour guides, cloud classrooms, fitness, online training, e-sports and other services. Solicit and select a number of new consumption scenario application projects, and give priority to publicity and promotion and policy support for the selected projects. Encourage the development of live streaming in all localities, and support Guangzhou and Shenzhen to build live broadcast e-commerce capitals
Promote the integrated development of domestic and foreign trade, and guide foreign trade enterprises to meet domestic consumer demandUse e-commerce, exhibitions and other platforms to strengthen the construction of domestic brands and channels. and so on.
Huang Gang Leader
There is a saying in "The Book of Rites: The Mean": "Everything is foreseen, and everything is not predetermined." The pre-word rule is not to stumble, the pre-rule is not sleepy, the pre-action rule is not guilty, and the pre-road rule is not poor. "Kudos to policymakers. Preparation and advance planning are necessary, only with full preparation can we be invincible in the face of difficulties and challenges, and only with full preparation can we truly guide the harmonious and steady development of e-commerce and the real economy.
6. How to realize the integrated development of e-commerce and the real economy.
1.Strengthen infrastructure construction.
The integrated development of e-commerce and the real economy requires sound infrastructure support. We should increase investment in logistics, warehousing, transportation and other infrastructure to improve logistics efficiency, reduce logistics costs, and ensure that goods can be delivered to consumers in a timely and accurate manner. It is also necessary to strengthen the research and application of information and communication technology, improve the coverage and security level of the Internet, and provide stable and reliable technical support for the integration of e-commerce and the real economy.
2.Promote online and offline integration.
The integration of e-commerce and the real economy is not just a simple superposition of online and offline, but needs to fully integrate the advantages of the two to achieve mutual promotion and coordinated development. Physical stores should actively expand their online business and use e-commerce platforms to carry out sales, marketing and other activitiesE-commerce platforms should also strengthen cooperation with physical stores to provide a better and more convenient shopping experience. Through online and offline integration, resource sharing, complementary advantages, and overall competitiveness can be improved.
3.Innovative business models.
The integration of e-commerce with the real economy requires innovative business models to adapt to market changes and meet consumer needs. We can learn from Internet thinking, use big data, artificial intelligence and other technical means to optimize the product chain, realize customized production, personalized services, etc. Explore emerging business models such as "social e-commerce" and "new retail" to provide consumers with a richer and more diversified shopping experience.
4.Strengthen talent training and innovation and entrepreneurship support.
The integration of e-commerce and the real economy requires the support of high-quality talents. Strengthen the cultivation and introduction of talents in e-commerce, marketing, logistics management, etc., and encourage young people to devote themselves to the field of integrated development of e-commerce and the real economy through innovation and entrepreneurship support, so as to exercise and give full play to their talents and wisdom, and then promote the development and upgrading of the entire industry.
7. Transformation and upgrading strategies for entrepreneurs.
In the face of the rise of e-commerce, physical enterprises should not be intimidated by this trend, but should actively respond, and need to adopt active coping strategies and transformation and upgrading measures to seek the path of transformation and upgrading. By expanding online business, improving product quality and service quality, strengthening technological innovation and R&D, strengthening brand building, and seeking win-win cooperation, we can better adapt to market changes and development needs, and only in this way can physical enterprises be invincible in the fierce market competition.
1.Expand your online business.
Don't wait for opportunities, but create them. "Only by taking the initiative can we seize market opportunities. Under the impact of e-commerce, brick-and-mortar enterprises cannot rely solely on traditional offline sales channels. In order to better adapt to market demand, brick-and-mortar enterprises should actively expand their online business and open their own e-commerce platforms or settle in mainstream e-commerce platforms. Through online sales, you can break geographical restrictions, expand your sales reach, and increase brand awareness and market share, 2Improve product quality and service quality.
Quality is the life of an enterprise", entity enterprises to maintain their competitive advantage, we must pay attention to product quality and service quality, only to provide high-quality products and services, in order to win the trust and loyalty of consumers. At the same time, entity enterprises should also strengthen the management of the first chain to ensure the quality and stability of products.
3.Strengthen technological innovation and R&D.
The market competition is more intense, and entities need to continuously strengthen technological innovation and research and development to improve their core competitiveness. By increasing investment in technology and developing new products, new processes, new technologies, etc., the added value and market competitiveness of products can be improved. Technological innovation can also reduce production costs, improve production efficiency, and provide strong support for the transformation and upgrading of physical enterprises.
4.Strengthen brand building.
The power of a brand lies in the power of the consumer. "Only by winning the hearts of consumers can we win the market. Brand is one of the important assets of an enterprise, especially for physical enterprises, in the era of e-commerce, the influence of the brand is more prominent. Brick-and-mortar enterprises can attract more consumers by increasing brand awareness, reputation and loyalty, through various channels such as advertising, activities, and social networking. We must pay attention to interaction and communication with consumers to enhance consumers' sense of participation and stickiness.
5.Seek win-win cooperation.
In the face of the impact of e-commerce, physical enterprises can cooperate with other enterprises or e-commerce platforms to jointly develop markets and develop new products. Through cooperation, we can share the advantages of resources, technology, talents, etc., improve our competitiveness and market share, and achieve mutual benefit and win-win results.
In the end, what Huang Gangster wants to share with you is that the e-commerce economy has indeed brought challenges to traditional industries, but it has also brought unlimited business opportunities. Try new marketing strategies, Xi learn new technical knowledge, and combine traditional business with e-commerce to create a unique brand image. Don't be afraid of fierce competition, as long as you have courage, determination, and creativity, you can find your foothold in the tide of the e-commerce economy.
In the future, we will continue to ** the current situation and future of some physical stores and other issues that everyone is concerned about, if you have any questions, send me a private message immediately to receive the e-book of Huang Gang's Entrepreneurship Secrets!
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