In another way, Jia Yueting laid out the intelligent automobile industry in the Middle East.
Recently, the Abu Dhabi Investment Office (ADIO) and Faraday Future (FF) announced that they have joined forces to detonate the booming intelligent driving car industry in the Middle East. In the baptism of this intelligent revolution, FF will proudly come out with its generative AI technology and Jizhi technology. The implementation of this ambitious plan will see the establishment of FF's regional headquarters, production base and state-of-the-art R&D center in Abu Dhabi. It can't help but make us wonder if this is a global take-off in the field of smart cars
Mr. Jia Yueting did not hide his ambitions for the Middle East market, as early as November 23, FF unveiled the Middle East market in a high-profile manner at the Ritz-Carlton, Abu Dhabi. This marks Jia Yueting's profound planning for FF's Middle East strategy. He called this strategy the third pole after the FF Sino-US dual-home strategy, and it is also an important springboard for FF to enter the European market. It begs to see how FF will perform well in this arena.
In the signing of cooperation agreements with UAE royalty-backed companies, FF has demonstrated a strong network of partners. Behind this is the embodiment of in-depth insight into the Middle East market, Jia Yueting knows that if he wants to gain a foothold in this land, he needs to work with local enterprises for a win-win situation. This deep integration, combined with FF's generative AI and shared smart mobility concepts, has brought a new breath of energy to the EV industry in the Middle East.
It is undeniable that Jia Yueting's decision has aroused the attention of the outside world to FF. Just like a brave man on the cusp of the storm, he was not carried away by the pomp and circumstance in front of him. Recently, FF released a limited edition FF 91 2 in the Middle East0 Futurist Aifalcon models, deliveries are scheduled for 2024. This is undoubtedly an important step for FF to demonstrate its strength and prove its ability to deliver. For FF, delivery capability is not only the key to unlocking the Middle East market, but also a source of confidence for the world.
Although Jia Yueting's FF has been in the field of car manufacturing for 9 years, it was not until the third quarter of this year that FF achieved revenue generation for the first time. Although this process is tortuous, it also reflects that FF has always maintained a positive and forward attitude in the process of continuous exploration and innovation. In an open letter to shareholders and investors released on October 16, Jia Yueting mentioned that the market value of FF has fallen to less than 1% of the total cash investment of more than $3 billion. This may be a number outside of market capitalization, but the message behind it is one of strong confidence in the future.
At the same time, FF's Middle East strategy has also raised concerns. It has been revealed that Jia Yueting may consider **FF's car factory in the United States in order to alleviate financial pressure. This does not seem to affect Jia Yueting's layout in the Middle East market, but makes people look forward to FF being able to gain new development momentum through this strategic initiative.
FF is not alone in the Middle East. In this rich land, many new energy vehicle companies have poured in. A number of Chinese new energy vehicle brands such as BYD, NIO, Xpeng, and Zeekr have already started to compete in the Middle East market. This has made the choices of investors and consumers in the Middle East more abundant, and it has also made this "blue ocean" more exciting.
Eventually, FF will deploy its AI tram in Abu Dhabi, which is a new chapter in the field of smart cars. How to stand out in the fiercely competitive Middle East market and become an industry leader will be a topic that Jia Yueting and FF need to think about and work in the future. The wheels of the times are rolling forward, and the Middle East market is destined to become an important battlefield for the global smart car industry.