The car governor still remembers that the former Baojun was very popular with consumers in the domestic automobile market, and was even known as the "God Car Manufacturing Bureau". In 2018, Baojun even set a record of 87With a sales performance of 90,000 units, more than 20 of its car series are each on fire, and they dominate the sinking market, such as the Baojun 510, which sold 760,000 units on the second anniversary of its launch, directly pulling the "national god car" Haval H6 off the altar. But now there are only three models left in Baojun on sale, and the annual sales volume in 2022 will reach more than 60,000 units
Let's take a look at the three models currently on sale under Baojun, the other models are no longer on sale, a small pure electric SUV Baojun Yueye, a micro pure electric Baojun Kiwi EV, and a pure electric compact car Baojun Yunduo, none of the three models can get their hands on it. In the past November, Baojun Yunduo sold 2,954 units, Yueye sold only 1,408 units, and Baojun Kiwi EV only 273 units. In other words, Baojun's sales in the whole month are only in the early 4,000s, which is not too miserable compared to the scenery it once was. Why did you end up in such a field?
Let's take Baojun Cloud as an example, the target is actually BYD Dolphin, but before it was listed, BYD Dolphin and IDThe price of 3 models has been reduced, and the Baojun Cloud 958-13.The price of 380,000 is not much of a competitive advantage. In addition, the brand itself is a cost-effective route, and the shackles brought by the low-end route have also led consumers to generally believe that the price of the model is too high, and the brand premium is too serious.
At present, there has been news on the Internet that the Baojun clouds in a certain area are at 6% off**. The price of the entry-level model is only 5In the early 70,000s, as long as the early 80,000s after the top model is 6% off, the landing is less than 100,0003 is still attractive in comparison, and it seems to return to the price of a model that this brand should have. But this also shows that Baojun Yunduo is currently looking for a way out because it can't be sold, as for whether consumers will pay for it, and whether the news is true, we still have to let time give us the answer.
Let's talk about Baojun Yueye, since it was launched in May this year, the monthly sales volume was more than 3,000 when it was the best, and now it is selling worse and worse. Originally, the market heat before the launch of this car was very high, after all, in the eyes of the outside world, it may be the cheapest hard-core off-road SUV that everyone can buy, and it is even called "domestic Jimny".
As a result, when the new car was launched, everyone found that it turned out to be a pure electric urban SUV wearing a hard-core off-road SUV shell, and the handling power had nothing to do with off-road. In addition, it is still a three-door four-seater model, and the experience may not be good from a family point of view. In the early stage, there may be some consumers who go for the appearance, but after everyone calms down and thinks about it, they may find that the car is not practical, so they will reduce their desire to buy.
Finally, let's talk about the miniature pure electric Baojun Kiwi EV, this car's ** is a bit ridiculously high, 778-10.280,000, and the same is a miniature pure electric and only 2The Hongguang MINI EV with a starting price of 980,000 is unattractive in comparison.
To put it bluntly, the reason why the current Baojun can't be sold is because the price of the model is too high, and if you want to transform into a high-end but you can't do it high, it's almost impossible to return to the peak, and cherish it.
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