12month7day,Realme held a new product launch conference,Officially released the flagship machine realme GT5Pro,As a new generation of flagship machine,This time, the real meGT5Pro in the chip、image、Screen、Flash charge battery life、Appearance design、Flagship experience and other aspects have brought improvements,The user is positioned in the middle and high-end,But the price is only stuck in3000Yuan price,The price starts at 3298Yuan for a limited time。
IDC's latest research report predicts that the shipment volume of Chinese mainland smartphone market will reach 2 in 20248.7 billion units, a year-on-year increase of 36%, the first year-on-year increase since 2021.
For the competition of mobile phone products in terms of competition, IDC's latest research report believes that although since the second half of this year, the upstream end is generally the same, but in the face of fierce competition in the market pattern, most manufacturers will not blindly raise prices, and will choose a more appropriate cost plan to improve consumer experience while maintaining sales.
It is expected that the share of the high-end market (priced above $600) of the Chinese mainland smartphone market will increase by 0% year-on-year in 20245%；The share of the lower end of the market ($100 to $200) is expected to grow by 14%。
Recently, including Xiaomi, vivo, Honor and Meizu have successively released about 4000 yuan of high-end flagship machines, this gear competition is very fierce, realme GT5 Pro** further exploration, but also to show the determination to further seize market share.
However, at present, the major domestic mobile phone manufacturers, in terms of products at the same price, in terms of hardware and performance competition, the differentiation has been shrinking, and the future will turn to the competition of systems, AI models and ecological construction, and the pressure on R&D costs will also increase significantly.
In terms of innovation, Realme GT5 Pro brings the industry's first ultra-fast palm print unlocking, which can be turned on and quickly unlocked when the palm of your hand is close to the screen in the screen-off scenarioFor the first time, it is equipped with an AI gesture control system, 12 kinds of air gestures, bringing full-scene air interaction, and it is very convenient to brush short**, like and take screenshots.
In terms of system, the Realme GT5 Pro comes with Realme UI 5 from the factory0 system, a new fluid cloud, file transfer station, new Xiaobu intelligent assistant and other functions, to bring users a more efficient, smarter, better system experience.
In order to make the performance of the third-generation Snapdragon 8 flagship core more stable, the realme GT5 Pro is also equipped with a 3VC iceberg cooling system with the largest VC area in the industry's history, which upgrades the heat dissipation area, structure, and materials to achieve the best heat dissipation effect.
In terms of image, the main camera is equipped with Sony's new high-end sensor Light Yu LYT-808, and it is also equipped with the IMX8905 super light and shadow periscope telephoto with a maximum bottom of 50 million pixels, F 26 large apertures, support floating prism image stabilization. There is also an ultra-wide-angle lens IMX355.
Powerful flagship sensor, of course, also with flagship-level algorithms, realme GT5 Pro brings a newly upgraded super light and shadow engine, as well as ProLight super night scene RAW domain lossless processing, in the night can also capture the "light source" to the greatest extent, restore the real light and shadow effect, so that the light and shade changes are more layered. Realme GT5 Pro truly makes what you see what you get in your images, with light and shadow exceeding 1 inch.
At present, the global sales volume of Realme has exceeded 200 million units, but the domestic market accounts for 20%, and the domestic market will still be the strategic market and base camp of Realme in the future.
We are doing brand upgrades, realme has gone through 5 years, we are also thinking about the brand in the future to be able to bring us a clearer value to our target consumer groups, we are now also refreshing the brand positioning, our brand positioning is to be a technology brand that understands young people better. ”
Xu Qi, vice president of realme and president of China, said in an interview with another mirror after the press conference that he would implement the concept of "the king of quality-price ratio", do a good job in GT and digital series, and adhere to light assets, and will invest more resources in the field of e-commerce to develop.
At present, the domestic market is still in the stage of increasing popularity, Xu Qi said that 2024 is a very critical year for realme, and the domestic market is also the area where realme will deeply cultivate, although the domestic market is very volatile, but it is also huge.
At present, the ratio of domestic and foreign is 2 to 8. The Southeast Asian market has always been realme's advantageous market, the development trend is still very stable, and it is still increasing the expansion of overseas potential markets, such as the Latin American market and the Middle East and Africa, etc., realme has launched a new offensive to do a good job in these two markets.
For upstream storage manufacturers have begun to raise prices, Xu Qi said that next year's experience of the entire market for price increases is still very obvious, and there are two points to be built for realme:
First, large memory is still the focus of user needs, so the direction of large memory itself cannot be abandoned.
Second, in the next year, the company will also ensure how to achieve the king of quality-price ratio in the same price segment. Such positioning and direction depend on the company's deployment of the team and products of the first chain, and how to give more competitive products in the price segment. In addition, for **chain**, the company is also making some adjustments and response plans.
Author |Liu Mengmeng.
Edit|Chen Qiu.
Operations|Chen Xiaoyan
Another mirror (ID: DMS-012).
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