On December 22, the 2023 Winter Solstice Ejiao Tonic Festival hosted by Dong'e Ejiao Co., Ltd. was launched simultaneously in Beijing and Shandong. With the purpose of "promoting the culture of traditional Chinese medicine and spreading the concept of nourishing and health preservation of traditional Chinese medicine", with the theme of "Winter Solstice, Eating Ejiao", the event popularized the concept of winter solstice nourishment to the public, promoted and disseminated the culture of traditional Chinese medicine, and promoted the creative transformation and innovative development of the millennium Ejiao culture through a number of activities such as the Winter Solstice Theme Banquet and the China OTC Brand Ceremony, the Ceremony of Drawing Water and Refining Gelatin, and the popularization of Chinese medicine culture.
Beijing venue. Shao Mingli, former Vice Minister of Health of the People's Republic of China and former Director of the State Food and Drug Administration, Wang Guoqiang, former Deputy Director of the National Health and Family Planning Commission and former Director of the State Administration of Traditional Chinese Medicine, Bian Zhenjia, former Deputy Director of the State Food and Drug Administration and President of the China Nutrition and Health Food Association, Li Deqiang, former member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, former Vice Chairman of the Shandong Provincial Committee of the Chinese People's Political Consultative Conference, and former Chairman of the Shandong Provincial Committee of the Revolutionary Committee of the Chinese Kuomintang, Bai Huiliang, former President of the China Non-prescription Drug Association and Director of the Expert Committee, Liu Pei, former Director of the Policy and Regulation Department of the State Food and Drug Administration, Dong'e Ejiao Co., Ltd. President Cheng Jie and other relevant leaders and guests attended the event. The leaders and guests from Beijing and Shandong jointly opened the 2023 Winter Solstice Ejiao Tonic Festival through ** connection.
Shandong venue. Traditional Chinese medicine contains thousands of years of health preservation concepts and practical experience of the Chinese nation, is a treasure of Chinese civilization, and embodies the broad wisdom of the Chinese nation. In recent years, the state has vigorously promoted the quality improvement of traditional Chinese medicine and the high-quality development of products as an important task. Since 2022, under the guidance of the spirit of "four reshapes", Dong'e Ejiao has issued a declaration of "establishing credibility for quality, aspiring for the team, setting an example for the industry, establishing a life for the people, and serving the soul of the nation", continuously consolidating the two-wheel driven growth model of pharmaceuticals and consumer health products, and embarking on the fast track of sustainable and high-quality development.
Wang Guoqiang said in his speech that to promote the high-quality development of the traditional Chinese medicine industry, it must be supported by the industry and driven and led by leading enterprises. Dong'e Ejiao is a representative enterprise and well-known brand in the domestic traditional Chinese medicine industry. Over the years, Dong'e Ejiao has adhered to the mission of revitalizing traditional Chinese medicine and promoting national culture, integrating cultural responsibility and value management, and has made remarkable achievements in promoting the inheritance, innovation and development of traditional Chinese medicine.
In order to inherit and carry forward the culture of traditional Chinese medicine, awaken and lead the new trend of nourishing and health preservation in the context of the new era, make the health concept of "winter solstice arrive, eat Ejiao" more deeply rooted in the hearts of the people, and send more warmth to the people's beautiful and healthy life, the 2023 Winter Solstice Ejiao Tonic Festival will be held. "Dong'e Ejiao is willing to unite more industry forces, focus on enhancing the core competitiveness of the industry, create a new ecology of industrial innovation, share the mission of the times of traditional Chinese medicine inheritance and innovation, jointly build a new pattern of high-quality development of the traditional Chinese medicine industry, and contribute wisdom and strength to protect the health and well-being of the people. Cheng Jie said.
Continuing the cultural inheritance and the intangible cultural heritage performance of the memorial ceremony.
The context continues, and the origin has its origins. After the launching ceremony of the Winter Solstice Ejiao Tonic Festival, the intangible cultural heritage performance of the Winter Solstice Ejiao Water Refining Festival was held in Dong'e Ejiao City.
At the event site, the dignity of etiquette, Yale and Ming, through the opening of the well, three gifts, Wangliao, water, ignition and other 9 links of performance. The craftsmen opened the Ajing seal, lit the mulberry firewood, and followed the ancient method of refining the nine-dynasty tribute glue that has been inherited for a hundred years, reproducing the scene of Dong'e Ejiao people revisiting the ancient teachings, self-cultivation and authentic rubber refining, and presenting the audience with the traditional water and rubber refining rituals and etiquette that have been passed down for thousands of years.
Dong'e Ejiao continues to excavate and protect the traditional rubber mixing ceremony, and since 2007, a ceremony has been held in Dong'e Ejiao City every winter solstice. As an important landmark activity for the inheritance of Dong'e Ejiao's production skills, the Winter Solstice Dong'e Ejiao Drinking Water and Refining Rubber Festival Ceremony contains the cultural concepts of traditional Chinese medicine of "water and fire", "yin and yang balance" and "eating at the right time", and has been included in the intangible cultural heritage of Liaocheng City.
Awaken and rejuvenate and lead the new trend of winter nourishment.
As the saying goes, "winter tonic will fight the tiger in the coming year", and winter is the season to seal the essence. "Winter solstice arrives, eat ejiao", has been the Chinese's dietary therapy and tonic custom since ancient times.
Ejiao, known as Ejiao because of its origins in the East, has a history of nearly 3,000 years and is a traditional and precious Chinese medicine in the treasure house of Chinese medicine. As a national intangible cultural heritage, Dong'e Ejiao refining technology is also a typical representative of the traditional production process of traditional Chinese medicine in China. Dong'e Ejiao has always pursued the mission of "longevity and helping the world", adhered to the core values of "kindness, authenticity, inheritance and innovation", and took "being the most trusted nourishing and healthy leader of the public" as its vision, innovated and changed, actively integrated into the "new trend", adapted to new consumption scenarios, and continuously provided consumers with safe, effective, classic and authentic products.
It is worth mentioning that the 2023 Winter Solstice Ejiao Tonic Festival will also hold a two-day "Traditional Chinese Medicine Culture Science Popularization Activity", focusing on the theme of "Eating Ejiao on the Winter Solstice", setting up seven exhibition areas, including Ejiao product area, dietary therapy product area, nourishing paste prescription area, and famous doctor free consultation area, so that visitors can understand the broad and profound Chinese medicine culture and popularize the concept of winter solstice nourishment through "eating Ejiao, tasting food therapy, tonifying ointment formulas, asking famous doctors, and choosing good products".
More than 300 people from relevant national ministries and commissions, leaders and medical partners from relevant ministries and commissions of the state, Shandong Province, Liaocheng City and Dong'e County participated in the event.
China News Network Shandong).