From "Hurricane", "The Long Season", "Three-Body Problem", to "The Wandering Earth 2", "Thirty Thousand Miles of Chang'an" and ......Standing at the end of 2023, looking back at the film and television industry this year, whether it is a movie or a series, there is no shortage of works that have both word-of-mouth and popularity. But when you turn your attention to the field of variety shows, what kind of "famous scenes" will come to your mind?This may be a difficult question to answer.
The lack of explosive models, the lack of "comprehensive N generation", aesthetic fatigue, and lack of innovation ......Taking stock of the variety shows in 2023, you can easily find a lot of problems. When many veteran variety shows had to face the dilemma of sluggish popularity and lack of novelty, the newly debuted variety shows in this year failed to support another world, resulting in a relatively sluggish and flat variety show market in 2023.
But even in such a situation, there are still a small number of variety shows that have gained the attention of the audience, bringing vitality and novelty to this year's variety show market. For example, the reality show "Let's Farm the Land", which focuses on the interaction of labor documentaries, and "Flowers and Youth: Silk Road Season", which leads the audience to appreciate the beautiful scenery and different cultures of different countries, as well as the ** competition "Overcoming Thorns 3" and "Riding the Wind 2023", have become the representatives of this year's new variety shows and "variety N generation".
How to get a "new life" under the fatigue of aesthetic fatigue of veteran variety shows?
Walking along a path lined with cedar trees on both sides, walking into the mushroom house located in the forest, you can see the smiling faces of He Jiong and Huang Lei ......Once upon a time, such a picture was comforting and relaxing for many variety show lovers**, but in 2023, the veteran variety show "Longing for Life", which has been broadcast for 7 years, also has to face the weakness of the continuous decline in attention and lack of stamina. So, as soon as "Longing for Life 7" was launched, He Jiong and Huang Lei admitted the idea of "suspension of the show" in the film, chose to stop temporarily, and ushered in the final season of the show.
The situation encountered by "Longing for Life" is also a difficulty faced by many veteran programs. "Let's Run 7", "Chinese Restaurant 7", "Hahahahaha 3", "Extreme Challenge 9", "Youth Travel 4", etc., which will be broadcast in 2023, are difficult to replicate the success and reputation of the previous shows.
Of course, there are also some old programs that still show strong vitality, such as the competition variety shows "Overcoming Thorns 3" and "Riding the Wind 2023", as well as "Summer of the Band 3", "I Read on the Island 2", etc. Especially in the recently returned veteran variety show "Flowers and Boys", which ushered in its fifth season after a lapse of 6 years, and then many topics related to the show appeared on the hot search, causing heated discussions on the whole network.
Derivative variety shows are getting hotter, can dramas feed back variety shows to last?
In the absence of popular models, the variety show market almost relies on the "variety N generation" to continue its life. No matter how glorious the IP once was, just like "Longing for Life", it is still difficult to escape the life cycle from prosperity to decline. In addition to the "variety N generation", looking at the variety show market in 2023, a number of new variety shows have emerged, although their emergence has failed to reverse the decline of variety shows, but it shows the subtle changes in the current variety show market.
Among them, derivative variety shows of film and television works will appear frequently in 2023, becoming a phenomenon worthy of attention in the field of variety shows this year. Especially in the summer of 2023, the movie "Fengshen Part 1: Chao Song Fengyun", the online drama "Seven O'clock Auspicious" and "Da Song Boys" have all launched derivative variety shows, and the costume drama "Ning An Like a Dream" broadcast in winter has also launched a derivative variety show "1 Million Promises". Relying on the content of the original drama, open "after-sales service" for fans who are still reluctant to follow the drama, and drama-derived variety shows may become a trend.
In fact, looking at the global film and television industry, drama derivative variety shows are nothing new. can be used as a "subsidiary product" of film and television works, and from the beginning of its birth, the audience of drama derivative variety shows has been destined to be mostly fans of film and television works, which is unattractive to "passers-by" and has a limited circle of influence. And with the end of the broadcast of the series, the derivative variety show will slowly lose its reason for existence, and it will naturally be difficult to continue to "get out of the circle".
Let's Farm the Land" is out of the circle, witnessing sincerity will always touch the hearts of the audience.
Although it is difficult to find "big hit" variety shows, "small hit" variety shows can still be inventoried. Among them, a program that was questioned about "looking for gimmicks to put on a show" in the early stage, and then was nominated for the Magnolia Award at the 28th Shanghai TV Festival, has become a dark horse in the variety show market in 2023, that is, "Let's Farm the Land".
What can a "farming" variety show look like?In the program, 10 young people formed a "farming team" and recorded their work in 142On 8 acres of land, in 190 days, the whole process of sowing, irrigation, fertilization, harvesting, real operation of the farm, live broadcast with goods to bear its own profits and losses, and the creation of a farmer's market is real and simple, awakening the audience's local complex. In the end, the show not only reversed the reputation in half a year, but also made the farming team "Ten Diligent Days" repeatedly on the hot search list.
At a time when young people are generally anxious and impetuous, the emergence and popularity of "Let's Farm the Land" confirms the popularity of rural variety shows from the side, and projects the current audience's yearning for "returning to the garden". But in the process of farming, the real efforts of the farming team also let the audience see that the countryside does not mean leisure, and only hard work can be rewarded. This simple value also allows the audience who stares at them off-screen to gain the philosophy of time and harvest from it, and calm their inner anxiety. It can be seen that real and sincere variety shows can always touch the hearts of the audience.
Wen Huaxi*** cover news reporter Li Yuxin.
Edited by Gong Lifang.