Recently, the launching ceremony of the adidas Urban Campaign Plan and the signing ceremony of the donation fund for the development of Suzhou Huihu Lixin Education were successfully held in Suzhou Dushu Lake Science and Education Innovation Zone.
As a world-renowned sports brand, adidas has always adhered to the original intention of "changing lives through sports", and has made continuous efforts in sports experience, consumer experience, events and cultural atmosphere, and is committed to making more people fall in love with sports. The launch of the adidas Urban Sports Program aims to develop in tandem with schools, sports institutions, public welfare organizations and other units, jointly pay attention to the sports needs of primary and secondary school students and special groups, actively promote sportsmanship and sports culture, and let sports run through all stages of life, so that people can feel the joy of life while gaining good health.
At the signing ceremony, adidas donated 5 million yuan to Suzhou Huihu Lixin Education Development Association for the actual implementation of the adidas urban sports plan, supported the higher education, basic education, and special education institutions in the park to purchase sports facilities and sports skills training, supported relevant institutions to organize sports events for primary and secondary school students, supported schools to form high-quality sports clubs, supported special education institutions to support physical education courses and teachers, and supported the life of college students with excellent character and learning, and poor families.
The adidas Urban Sports Program is not only a donation action, but also an attempt to pay attention to and promote the healthy growth of youth sports in the whole society. Adidas believes that through sports, children can develop teamwork, self-confidence and perseverance, so that they can feel accomplished and happy in sports.
The launch of the adidas Urban Campaign Program is also a manifestation of Adidas' active fulfillment of social responsibility. Adidas has always been committed to promoting the development of social welfare undertakings, and contributing to the society by donating funds and supporting public welfare activities. Adidas firmly believes that through continuous efforts and actions, society will become a better place.