Diligence in posting every day, writing copywriting with heart, and working hard to design materials, why hasn't anyone interacted yet?
On Instagram, there is an interactive activity with great rewards, why hasn't anyone participated in it yet?
Without changing the big marketing strategy that has been developed, are there any tips that can quickly improve engagement when running an Instagram page?
Today's article is going to be with us**!
Tip 1: Use stickers wisely
When it comes to creating Instagram content, the platform offers a lot of stickers that are natively interactive. Such as voting stickers, question stickers, and test stickers.
One of the most likely to generate user interaction is the "question sticker".
The sticker allows people who see your content to have a conversation with you directly, such as prompting users to ask questions to your account and make the answers into content for the next issue. You can use the sticker to quickly create an "ama" (AskMeAnything Q&A), so that every time someone asks you a question through the sticker, the engagement on the post counts.
Tip 2: Have some memes
Memes are the best means to break the cultural and circle restrictions, especially on Instagram**Meme is not only low production cost but also fast to spread.
In particular, we recommend brand segmentation to create memes that only users in your industry can understand, or that are closely related to your brand attributes.
For example, the following post "Several Types of Headaches" released by Anker Innovations shows that what makes people's whole head hurt is not illness, but "getting up in the morning and finding that the phone is not charged".
The meme accurately poked into the hearts of Anker's fans and triggered some fans to share, and it was the third most important post in the first half of 2021, second only to 2 posts.
And if the meme you create is a big hit, it will become a "meme" in Instagram direct message chats, and when it is used, it will further expand the influence of your brand and increase interaction.
Tip 3: Share a message
Recently, "share a comment" post has become popular on Instagram, that is, users share screenshots of comments, messages or private messages sent to you.
This kind of content is simple to produce (only needs a screenshot + background) and is very realistic, so it will also trigger more user responses due to its authenticity.
Tip 4: Add CTA to your copy
CTA (Call to Action) has always been a great way to improve engagement, but it's easy to overlook it in the actual operational process. Good copywriting can improve the way you engage with your target audience, as well as increase your brand's reach and engagement.
Here we share the 4 principles of CTA copywriting:
Start with verbs: Verbs make it clear to the reader what you want them to do, and those words should be reflected briefly and prominently in the copy. For example: "get started now" or "start s**ing now".
Simplifying wording: Adverbs and adjectives tend to appear redundant and prevent users from reading key information in a post. Try to avoid adverbs ending in "ly", they are not appealing enough. But adverbs of time frequency that denote time, such as "now", can be used selectively. For example, "click here" performs better than "click here quickly."”。
Be concise: Use simple, common, and not too long words. This is due to the fact that social media copywriting focuses more on stimulating emotions, and using simple words to stimulate emotions can avoid the reader's attention being distracted by long or complex words. For example, "free" is shorter than "without charge", and the meaning is clear, which can be seen at a glance in the copy.
Straight to the outcome: If you want the reader to do the action you want them to complete the first time, in your call-to-action phrase, you should use words that are direct to the outcome. Avoid too much action to confuse or annoy the reader. For example, "click here to buy" and "buy it now" are more explicit.
Tip 5: Post when users are most active
If you want to grow engagement, you need more users to see your posts, and a more straightforward way to do this is to choose to post when users are active.
For different brands, the time of user activity is different. Through the "Audience Portrait" feature of OneSight Marketing Cloud, brands can see through some of the deeper characteristics of the audience in the authorized social accounts, including the most popular time.
After dialyzing the user's concentrated time, you can publish posts for such a time to achieve the best results.
Conclusion
The above are the tips we have summarized in the process of serving overseas brands that can increase Instagram engagement in a simple, fast and efficient way, hoping to help you in your actual work.
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