Finance, education and training, health, local life and other industries are increasingly demanding to add micro customers, and the most commonly used way to add micro powder is with the help of third-party applets: customers click the link button on the advertising interface to jump to the applet interface Long press to identify *** Jump to WeChat, the link is generally smooth, but there are also many problems:
Third-party Mini Programs are easy to be blocked, resulting in wasted traffic and increased costs.
The path of adding powder and micro is long, and there are many steps that require customer operation, and customers are easy to lose.
It can only obtain the delivery data of the front end, but it cannot get through the follow-up conversion data of the back end, and it is difficult to manage customers.
In March 2023, in order to meet the needs of private domain customer acquisition in some industries, WeCom launched the official micro-tool - Customer Acquisition Assistant.
Compared with the mini program plus fans and micro, the customer acquisition assistant will not be banned by Tencent's official support, and the customer acquisition assistant plus micro link is short, and customers only need to click the advertising button to automatically jump to the WeChat plus friends interface.
The new version of Mushroom Investment supports customer acquisition assistant, which only takes 1 step, and customer clues "arrive" in seconds. At the same time, Mushroom Investment has opened up the link between front-end and micro-customer acquisition and back-end conversion, and comprehensively helped enterprises improve ROI.
The micro-style is comprehensive to meet the requirements and scenarios of different enterprises.
Mushroom supports two official ways to add micro customer acquisition: WeChat customer service and customer acquisition assistant, which are officially supported and will not be banned, helping enterprises successfully divert public domain traffic to private domains.
In terms of specific micro scenarios, Mushroom Investment covers 6 types: landing page plus micro, micro after capital retention, micro after payment, small windmill plus micro, private message plus micro, and comment plus micro, fully adapting to customer acquisition scenarios in industries such as finance, education and training, big health, and local life.
You can set up a welcome message to improve the success rate of conversions.
Many salespeople reported that after the microlink was launched, the number of customers was huge, and it was difficult to establish contact with customers in time. In response to this pain point, Mushroom Investment supports setting up a micro-welcome message, when the customer is successful in adding micro-mail, the welcome message will be automatically sent to the customer, helping salespeople seize the opportunity of the first connection, improve customer favorability, and thus improve the conversion effect.
Open up the delivery and micro-tracking and follow-up conversion data to comprehensively improve the conversion rate.
From advertising leads to WeChat fans, business opportunities, and customers is a complete customer link, the general delivery plus microsystem can only support the follow-up and analysis of delivery data, while mushroom investment opens up the front-end delivery and back-end follow-up conversion, and enterprises can conduct in-depth analysis of each link and continue to improve the conversion rate of each link. As shown in the figure below, Mushroom Cast can show the in-depth data of front-end display and back-end conversion
A customer of Mushroom Investment in the automotive industry used the functions of Mushroom Customer Acquisition Assistant, full-platform advertising account management, sales data management, etc., to realize the full-link online sales management of customer acquisition, customer operation, and sales transaction, and comprehensively improve the ROI of advertising.
The company abandoned the previous use of the small program plus micro method, the whole platform uses the mushroom customer acquisition assistant, the success rate of micro plus micro has been significantly improved, the following is its front-end advertising plus micro link.
The enterprise advertising platform and account more, the previous advertising personnel need to switch between the platform accounts to view the data, low efficiency and data integration is difficult, after the use of mushroom investment, the system automatically returns the delivery data of all platforms (as shown in the figure), the data management and advertising optimization efficiency of the advertising personnel is greatly improved.
Mushroom Investment solves the problem that the company's delivery system and customer management system data can not be connected, and realizes the whole process management from advertising to sales conversion, as shown in the figure, Mushroom Investment has multi-dimensional data reports, so that the data flow of marketing and sales is smoother, and sales management is more transparent and efficient.
Enterprise customer acquisition can no longer only simply and rudely pursue quantity, but also use low-cost and high-efficiency methods to improve ROI, so that customer acquisition and conversion are more closely related, which is the ideal state of corporate profitability and the direction of mushroom investment.