With the popularization of mobile phones, the pressure of learning Xi and excessive eye use have emerged, and the penetration rate of glasses has been increasing, and the myopia rate of some high school students has reached nearly 70%.
There are many channels for glasses, some choose to go to the hospital, some go to the optical store, and in recent years, many people have tried to go to online glasses.
Glasses have always been known as a profiteering industry, the cost of a lens frame material is very low, the direct cost may be 100 yuan, some are lower, but the sales are indeed thousands, and the more expensive price is as high as tens of thousands!
Why is a pair of glasses so expensive?
The main reason is information asymmetry, parents do not understand vision prevention and control, do not understand myopia glasses, salesmen guide and choose more expensive glasses, and many people think that only expensive ones are the best.
The most important thing is that the cost of physical stores is also very high, rent, decoration, labor, pressing goods, not selling expensive, some stores are unable to take care of the cost.
Since the beginning of online glasses, factories have directly opened online stores, and the price of a pair of glasses has dropped from thousands of yuan to hundreds of yuan in an instant, and some have even been reduced to dozens of yuan for drainage. There are thousands of physical stores for the same glasses, and hundreds and dozens online.
So that consumers have to consider going to online glasses.
Some people say that physical stores can optometry, and the online matching is not accurate, but what they don't know is that as long as the optometry is accurate, it will be the same for whoever is handed over for processing
With the emergence of professional optometry shops, it can provide consumers with accurate optometry, with optometry data, go to the best glasses are the same, in addition to optometry shops also provide professional after-sales service, glasses can be used to the store to detect whether the processing data is accurate.
People who have tried online glasses have never been to a physical store to get glasses fitted again.